Deca Entrepreneurship PI's – Promotion
well answered already passed
Explain the role of promotion as a marketing function (PR:001) (CS) - correct
answer ✔✔- Promotion refers to any type of marketing communication used to
inform or persuade target audience of relative merits of a product, service, brand
or issue
- the aim of promotion is to increase awareness, create interest, generate sales or
create brand loyalty.
Explain the types of promotion - correct answer ✔✔Advertising
Purchased Online Ads: posting ads websites that receive heavy traffic. Social
networking sites such as Facebook have advertising programs that allow
adversities to target demographics. These ads show up only next to profiles that
meet the specifications of your product's target market.
Social Media: it's a cheap alternative way to promote your service/product. The
brand would need to invest time into building a presence, and making your
content engaging enough. Frequent premiums for your followers, such as
discounts, giveaways or "flash sales". To generate word of mouth if it's a tangible
product we can send to influential bloggers with many followers.
Sales Promotion
Event Sponsorships and Appearances: having on-site location where we hand out
free samples and put your company logo on posters.
, Public Relations
Public Speaking Events: if the product you sell relates to your own expertise. You
can offer your services to organizations that could benefit from one of your
workshops or lectures. Bringing business cards and promotional materials to the
event to encourage your audience to spread the word about it.
Direct Marketing
Targeted Radio Advertising: a catchy jingle and quick tag line that will enhance
radio's ad effectiveness and matching the station you choose with your target
audience
Traditional Newspaper Ads: weekly, daily ads allow you to target specific
geographic demographic and attaching an incentive such as a coupon will help it's
effectiveness.
Identify the elements of the promotional mix - correct answer ✔✔A promotional
mix is a combination of marketing methods to achieve a specific marketing goal
Marketing Goal Example
Increase brand awareness
build a recognizable brand
create shareable content
run social media contests
well answered already passed
Explain the role of promotion as a marketing function (PR:001) (CS) - correct
answer ✔✔- Promotion refers to any type of marketing communication used to
inform or persuade target audience of relative merits of a product, service, brand
or issue
- the aim of promotion is to increase awareness, create interest, generate sales or
create brand loyalty.
Explain the types of promotion - correct answer ✔✔Advertising
Purchased Online Ads: posting ads websites that receive heavy traffic. Social
networking sites such as Facebook have advertising programs that allow
adversities to target demographics. These ads show up only next to profiles that
meet the specifications of your product's target market.
Social Media: it's a cheap alternative way to promote your service/product. The
brand would need to invest time into building a presence, and making your
content engaging enough. Frequent premiums for your followers, such as
discounts, giveaways or "flash sales". To generate word of mouth if it's a tangible
product we can send to influential bloggers with many followers.
Sales Promotion
Event Sponsorships and Appearances: having on-site location where we hand out
free samples and put your company logo on posters.
, Public Relations
Public Speaking Events: if the product you sell relates to your own expertise. You
can offer your services to organizations that could benefit from one of your
workshops or lectures. Bringing business cards and promotional materials to the
event to encourage your audience to spread the word about it.
Direct Marketing
Targeted Radio Advertising: a catchy jingle and quick tag line that will enhance
radio's ad effectiveness and matching the station you choose with your target
audience
Traditional Newspaper Ads: weekly, daily ads allow you to target specific
geographic demographic and attaching an incentive such as a coupon will help it's
effectiveness.
Identify the elements of the promotional mix - correct answer ✔✔A promotional
mix is a combination of marketing methods to achieve a specific marketing goal
Marketing Goal Example
Increase brand awareness
build a recognizable brand
create shareable content
run social media contests
