WVIT 343 Final Exam Questions and
Answers
how does the textbook differentiate a consumer from a customer in the context of marketing - Answer-
consumer uses the product, customer just buys the product from business
Steps of Marketing Planning Process - Answer-1. Corporate mission 2. Corporate Strategy 3. Marketing
Strategy 4. Marketing Mix 5. Marketing Plan Implementation
whats true about with respect to the marketplace for wine - Answer-government regulations impact the
market offerings
order the consumer decision making process - Answer-1. Need Recognition 2. information searching 3.
identification and evaporation 4. purchase decision 5. post purchase behavior
influencer marketing is based on which buying behavior? - Answer-groups and social networks
Most of marketing is in the want fulfilling business not the need fulfilling business, why? - Answer-a
want specifies how a need is fulfilled, and most marketing wants to influence the specific how
Constellations Brand "Genome Project" explored the wine drinking market based on which aspect of
consumer behavior? - Answer-feeling about shopping for wine
, WHich project genome classification is most likely to decide to purchase a bottle of wine because of its
attractive label? - Answer-overwhelmed
Steps of the marketing planning process in order - Answer-1. develop a corporate mission
2. conduct a situational analysis
3. set company objectives
4. set marketing objectives
5. determine target market
6. specify the marketing mix
which of the following is not a major step in designing a marketing strategy - Answer-consumer value
creation
what is not true of target markets? - Answer-the best target market is the one that has the largest
number of potential customers
which of the following is not required of a product difference to make it worth promoting - Answer-
suprising
which of the following best describes the nature of a brand - Answer-it exists in the mind of the
customer
definitions of brand - Answer-a set of perceptions, an identifier, an asset, a promise, a mindshare
House of brands vs branded house - Answer-A House of Brands is the exact opposite of a Branded
House. Whereas a Branded House maintains the focus on a single, well-known and consistent brand, a
House of Brands is home to numerous brands, each independent of one another, and each with its own
audience, marketing, look and fee
Answers
how does the textbook differentiate a consumer from a customer in the context of marketing - Answer-
consumer uses the product, customer just buys the product from business
Steps of Marketing Planning Process - Answer-1. Corporate mission 2. Corporate Strategy 3. Marketing
Strategy 4. Marketing Mix 5. Marketing Plan Implementation
whats true about with respect to the marketplace for wine - Answer-government regulations impact the
market offerings
order the consumer decision making process - Answer-1. Need Recognition 2. information searching 3.
identification and evaporation 4. purchase decision 5. post purchase behavior
influencer marketing is based on which buying behavior? - Answer-groups and social networks
Most of marketing is in the want fulfilling business not the need fulfilling business, why? - Answer-a
want specifies how a need is fulfilled, and most marketing wants to influence the specific how
Constellations Brand "Genome Project" explored the wine drinking market based on which aspect of
consumer behavior? - Answer-feeling about shopping for wine
, WHich project genome classification is most likely to decide to purchase a bottle of wine because of its
attractive label? - Answer-overwhelmed
Steps of the marketing planning process in order - Answer-1. develop a corporate mission
2. conduct a situational analysis
3. set company objectives
4. set marketing objectives
5. determine target market
6. specify the marketing mix
which of the following is not a major step in designing a marketing strategy - Answer-consumer value
creation
what is not true of target markets? - Answer-the best target market is the one that has the largest
number of potential customers
which of the following is not required of a product difference to make it worth promoting - Answer-
suprising
which of the following best describes the nature of a brand - Answer-it exists in the mind of the
customer
definitions of brand - Answer-a set of perceptions, an identifier, an asset, a promise, a mindshare
House of brands vs branded house - Answer-A House of Brands is the exact opposite of a Branded
House. Whereas a Branded House maintains the focus on a single, well-known and consistent brand, a
House of Brands is home to numerous brands, each independent of one another, and each with its own
audience, marketing, look and fee
