What are examples of community relations? correct answers college or pro athletes volunteering
time to mento kinds
NFL play 60
NBA cares
what are the two ways organizations gain positive visibility with "key publics"? correct answers
media relations and community relations
What did Alvi Ray ("Pete") Rozelle is famous for what? correct answers commissioner of the
national football league. Brokered a merger with the AFL and persuaded the NFL owners to
share television revenue equally. This propelled the leagues revenue.
who is Bernice Sandler? correct answers the godmother of title 9. in 1969, Sandler was teaching
part-time at the University of Maryland. She was shut out of her department
stakeholders correct answers groups and individuals that have a direct or indirect interest in an
organization
what are examples of stakeholders? correct answers customers, investors, employees, ticket
holders, sponsors, licensees, alumni, peer organizations
In what ways do organizations disperse information to stakeholders? correct answers advertising,
direct marketing, and public relations
What was the first outlet to cover a sporting event? correct answers Boston Gazette sent a
reporter to London to cover a boxing match.
what was Joseph Pulitzer credited for? correct answers introducing the first sport section in the
New York Herald in 1896
what is the most common way for professional and major college sports teams communicate
with the media? correct answers beat reporters
all non-media related communications efforts aimed at delivering a direct message to the fans
correct answers public relations
who is Chet Simmons? correct answers first president, in charge of the sports division at NBC
Ted Turner correct answers vertical integration of sports entertainment. Bought Atlanta braves
and Atlanta hawks
Phil knight correct answers a track athlete. Worked with Bill Bowerman to create the first
running shoe (Nike). originally wanted to call Nike blue ribbon sports
, title 9 legislation correct answers addresses inequality in opportunities for men and women (later
impacts sport participation)
Billie Jean King correct answers Found women's pro tennis tour. plays beats bobby riggs (on TV
in astrodome)
What year did the NCAA men's championship occur? correct answers 1979
who is David Stern and what did he do? correct answers commissioner of the NBA (1984)
who coined the phrase student athlete? correct answers Walter Byers
what are the steps if management principles? correct answers 1. panning
2. organizing
3. staffing
4. direction
5. controlling
what are the main skills of management in sports? correct answers 1. interpersonal skills
2. communication skills
3. diversity management
4. technology management
5. decision making
6. organizational politics
7. managing change
8. motivation
Where is considered the birthplace of modern sport and sport management? correct answers
England
what is considered the earliest example of sport management? correct answers Thoroughbred
racing
what were the two factors that created the need for more systematic management? correct
answers 1. the desire of owners to breed and train the fastest horses
2. the increasing complexity of gambling
what did Dr. William Penny Brookes do? correct answers organized the Shropshire Olympian
Association in 1861
where did the Knickerbockers (baseball) play their games and why? correct answers Hoboken,
New Jersey. to ensure they competed only against upper class teams who could afford the ferry
ride over and back from New York
who were the first openly all professional team (baseball)? correct answers Cincinatti Red
Stockings (1869)