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KNES 355 || very Flawless.

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What are examples of community relations? correct answers college or pro athletes volunteering time to mento kinds NFL play 60 NBA cares what are the two ways organizations gain positive visibility with "key publics"? correct answers media relations and community relations What did Alvi Ray ("Pete") Rozelle is famous for what? correct answers commissioner of the national football league. Brokered a merger with the AFL and persuaded the NFL owners to share television revenue equally. This propelled the leagues revenue. who is Bernice Sandler? correct answers the godmother of title 9. in 1969, Sandler was teaching part-time at the University of Maryland. She was shut out of her department stakeholders correct answers groups and individuals that have a direct or indirect interest in an organization what are examples of stakeholders? correct answers customers, investors, employees, ticket holders, sponsors, licensees, alumni, peer organizations In what ways do organizations disperse information to stakeholders? correct answers advertising, direct marketing, and public relations What was the first outlet to cover a sporting event? correct answers Boston Gazette sent a reporter to London to cover a boxing match. what was Joseph Pulitzer credited for? correct answers introducing the first sport section in the New York Herald in 1896 what is the most common way for professional and major college sports teams communicate with the media? correct answers beat reporters all non-media related communications efforts aimed at delivering a direct message to the fans correct answers public relations who is Chet Simmons? correct answers first president, in charge of the sports division at NBC Ted Turner correct answers vertical integration of sports entertainment. Bought Atlanta braves and Atlanta hawks Phil knight correct answers a track athlete. Worked with Bill Bowerman to create the first running shoe (Nike). originally wanted to call Nike blue ribbon sports

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KNES 355 || very Flawless.
What are examples of community relations? correct answers college or pro athletes volunteering
time to mento kinds
NFL play 60
NBA cares

what are the two ways organizations gain positive visibility with "key publics"? correct answers
media relations and community relations

What did Alvi Ray ("Pete") Rozelle is famous for what? correct answers commissioner of the
national football league. Brokered a merger with the AFL and persuaded the NFL owners to
share television revenue equally. This propelled the leagues revenue.

who is Bernice Sandler? correct answers the godmother of title 9. in 1969, Sandler was teaching
part-time at the University of Maryland. She was shut out of her department

stakeholders correct answers groups and individuals that have a direct or indirect interest in an
organization

what are examples of stakeholders? correct answers customers, investors, employees, ticket
holders, sponsors, licensees, alumni, peer organizations

In what ways do organizations disperse information to stakeholders? correct answers advertising,
direct marketing, and public relations

What was the first outlet to cover a sporting event? correct answers Boston Gazette sent a
reporter to London to cover a boxing match.

what was Joseph Pulitzer credited for? correct answers introducing the first sport section in the
New York Herald in 1896

what is the most common way for professional and major college sports teams communicate
with the media? correct answers beat reporters

all non-media related communications efforts aimed at delivering a direct message to the fans
correct answers public relations

who is Chet Simmons? correct answers first president, in charge of the sports division at NBC

Ted Turner correct answers vertical integration of sports entertainment. Bought Atlanta braves
and Atlanta hawks

Phil knight correct answers a track athlete. Worked with Bill Bowerman to create the first
running shoe (Nike). originally wanted to call Nike blue ribbon sports

, title 9 legislation correct answers addresses inequality in opportunities for men and women (later
impacts sport participation)

Billie Jean King correct answers Found women's pro tennis tour. plays beats bobby riggs (on TV
in astrodome)

What year did the NCAA men's championship occur? correct answers 1979

who is David Stern and what did he do? correct answers commissioner of the NBA (1984)

who coined the phrase student athlete? correct answers Walter Byers

what are the steps if management principles? correct answers 1. panning
2. organizing
3. staffing
4. direction
5. controlling

what are the main skills of management in sports? correct answers 1. interpersonal skills
2. communication skills
3. diversity management
4. technology management
5. decision making
6. organizational politics
7. managing change
8. motivation

Where is considered the birthplace of modern sport and sport management? correct answers
England

what is considered the earliest example of sport management? correct answers Thoroughbred
racing

what were the two factors that created the need for more systematic management? correct
answers 1. the desire of owners to breed and train the fastest horses
2. the increasing complexity of gambling

what did Dr. William Penny Brookes do? correct answers organized the Shropshire Olympian
Association in 1861

where did the Knickerbockers (baseball) play their games and why? correct answers Hoboken,
New Jersey. to ensure they competed only against upper class teams who could afford the ferry
ride over and back from New York

who were the first openly all professional team (baseball)? correct answers Cincinatti Red
Stockings (1869)

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