APR Online Course Test Questions and Correct Answers.
Staging events and presenting your side of the story are modern components of public
relations practice that were shaped by innovations in mobilizing public opinion developed
by ____ and his fellow revolutionaries. - Correct Answer Samuel Adams
In 1641, what college solicited funds by issuing a public relations brochure? - Correct
Answer Harvard
Who served as Andrew Jackson's presidential press secretary? - Correct Answer Amos
Kendall
Founded in Boston in the mid-1900s, ____ was the nation's first public relations firm. -
Correct Answer The Publicity Bureau
Who was named as a personal advisor to John Rockefeller in 1914 to help clear the
Rockefeller name after the activities at the Colorado coal mines? - Correct Answer Ivy Lee
What was the name of the first book written on public relations? - Correct Answer
"Crystallizing Public Opinion"
George Creel created the ____, a network of 75,000 civic leaders who would, when alerted
by Creel, spread messages in support of the war among their networks. - Correct Answer
Four Minutemen
_____ was the owner of the first minority-owned firm in Philadelphia in 1934. - Correct
Answer Joseph Varney Baker
In ___ PRSA developed the first code of ethics. - Correct Answer 1950
By 1971, ___ national consumer organizations were formed and active. - Correct Answer
Three
In 1967, ___ was formed as people specifically trained in public relations began to
dominate the industry. - Correct Answer PRSSA
,A pioneer and advocate for PRSSA, ___ was the first female presidents o fPRSA in 1973. -
Correct Answer Betsy Plank
In the 1980s, public relations was in full force across the nation to help educate and help
reduce panic surrounding ___. - Correct Answer HIV
Business lost ___ loyalty during the post-WW2 period. - Correct Answer Consumer
Beginning in the late 1970s-early 1980s, numerous large public relations firms were
acquired by ___ agencies. - Correct Answer Advertising
Which of the following is NOT a media search database? - Correct Answer PR Now
MBO is an acronym that stands for which of the following? - Correct Answer Management
by objective
It is important to determine the purpose of your PR research. What are the purposes of
research in a campaign process? - Correct Answer Causal/functional explanation
Description
Understanding
Exploration
To be successful, the organization has to have a research plan for a campaign that should
be revised and adopted: - Correct Answer Constantly and Continuously
As you start your RPIE process, you need to: - Correct Answer Evaluate your previous
goals and campaigns, consult with your overall business and strategy plan, identify the
issues for each of the steps in the RPIE process
Research in the planning phase of a program helps define achievable: - Correct Answer
Goals and objectives
What is the final element in any research program? - Correct Answer Reporting the data
The planning stage of the RPIE process is aimed, among other things, to: - Correct Answer
Analyze the communicative and interactive footprint of the organization--public relations
, The evaluation stage of the RPIE process includes: - Correct Answer Conducting primary
research to evaluate the success of the campaign, Measuring the effectiveness of the
overall communication efforts, Auditing and analyzing pre-test and post-test research
efforts, Gauging the campaign's success against its goals and objectives.
If you evaluate research from your company's past annual reports, this type of secondary
research is known as: - Correct Answer Organizational research
What is the difference between primary and secondary research? - Correct Answer
Primary is you conducting new research; secondary is reviewing existing research.
The PR process follows a four-step model in which ________ is represented at every step.
- Correct Answer Research
What is NOT an advantage of primary research? - Correct Answer Inexpensive
Which of the following is NOT considered a qualitative method of data gathering and
analysis? - Correct Answer Experimentation
Proprietary research is: - Correct Answer Not designed for public consumption
A goal can be defined as: - Correct Answer A very broad statement that specifies what the
end result should be.
Example of a good objective - Correct Answer Have 30 percent more working
professionals from low-income communities value our organization's role in New York by
July 1
For your recent campaign, you've been asked to specify the exact amount you would need
to accomplish your strategies and tactics. Your boss has let you know that you will have a
set budget. What kind of budgeting style is this? - Correct Answer Overall tasks or goals
Which of the following is an example of a strategy? - Correct Answer Drive online
awareness of our new location opening.
"Increase the number of young adults who commit to volunteering for our organization
from 2,500 to 5,000 by Dec. 15" What category of objective is this? - Correct Answer
Behavioral
Staging events and presenting your side of the story are modern components of public
relations practice that were shaped by innovations in mobilizing public opinion developed
by ____ and his fellow revolutionaries. - Correct Answer Samuel Adams
In 1641, what college solicited funds by issuing a public relations brochure? - Correct
Answer Harvard
Who served as Andrew Jackson's presidential press secretary? - Correct Answer Amos
Kendall
Founded in Boston in the mid-1900s, ____ was the nation's first public relations firm. -
Correct Answer The Publicity Bureau
Who was named as a personal advisor to John Rockefeller in 1914 to help clear the
Rockefeller name after the activities at the Colorado coal mines? - Correct Answer Ivy Lee
What was the name of the first book written on public relations? - Correct Answer
"Crystallizing Public Opinion"
George Creel created the ____, a network of 75,000 civic leaders who would, when alerted
by Creel, spread messages in support of the war among their networks. - Correct Answer
Four Minutemen
_____ was the owner of the first minority-owned firm in Philadelphia in 1934. - Correct
Answer Joseph Varney Baker
In ___ PRSA developed the first code of ethics. - Correct Answer 1950
By 1971, ___ national consumer organizations were formed and active. - Correct Answer
Three
In 1967, ___ was formed as people specifically trained in public relations began to
dominate the industry. - Correct Answer PRSSA
,A pioneer and advocate for PRSSA, ___ was the first female presidents o fPRSA in 1973. -
Correct Answer Betsy Plank
In the 1980s, public relations was in full force across the nation to help educate and help
reduce panic surrounding ___. - Correct Answer HIV
Business lost ___ loyalty during the post-WW2 period. - Correct Answer Consumer
Beginning in the late 1970s-early 1980s, numerous large public relations firms were
acquired by ___ agencies. - Correct Answer Advertising
Which of the following is NOT a media search database? - Correct Answer PR Now
MBO is an acronym that stands for which of the following? - Correct Answer Management
by objective
It is important to determine the purpose of your PR research. What are the purposes of
research in a campaign process? - Correct Answer Causal/functional explanation
Description
Understanding
Exploration
To be successful, the organization has to have a research plan for a campaign that should
be revised and adopted: - Correct Answer Constantly and Continuously
As you start your RPIE process, you need to: - Correct Answer Evaluate your previous
goals and campaigns, consult with your overall business and strategy plan, identify the
issues for each of the steps in the RPIE process
Research in the planning phase of a program helps define achievable: - Correct Answer
Goals and objectives
What is the final element in any research program? - Correct Answer Reporting the data
The planning stage of the RPIE process is aimed, among other things, to: - Correct Answer
Analyze the communicative and interactive footprint of the organization--public relations
, The evaluation stage of the RPIE process includes: - Correct Answer Conducting primary
research to evaluate the success of the campaign, Measuring the effectiveness of the
overall communication efforts, Auditing and analyzing pre-test and post-test research
efforts, Gauging the campaign's success against its goals and objectives.
If you evaluate research from your company's past annual reports, this type of secondary
research is known as: - Correct Answer Organizational research
What is the difference between primary and secondary research? - Correct Answer
Primary is you conducting new research; secondary is reviewing existing research.
The PR process follows a four-step model in which ________ is represented at every step.
- Correct Answer Research
What is NOT an advantage of primary research? - Correct Answer Inexpensive
Which of the following is NOT considered a qualitative method of data gathering and
analysis? - Correct Answer Experimentation
Proprietary research is: - Correct Answer Not designed for public consumption
A goal can be defined as: - Correct Answer A very broad statement that specifies what the
end result should be.
Example of a good objective - Correct Answer Have 30 percent more working
professionals from low-income communities value our organization's role in New York by
July 1
For your recent campaign, you've been asked to specify the exact amount you would need
to accomplish your strategies and tactics. Your boss has let you know that you will have a
set budget. What kind of budgeting style is this? - Correct Answer Overall tasks or goals
Which of the following is an example of a strategy? - Correct Answer Drive online
awareness of our new location opening.
"Increase the number of young adults who commit to volunteering for our organization
from 2,500 to 5,000 by Dec. 15" What category of objective is this? - Correct Answer
Behavioral
