Test bank for Essentials of Marketing, 16th Edition by William Perreault | 9780072299427 |All chapters included | Questions and Correct answers Graded A+ | LATEST

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Copyright 2019 © McGraw-
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Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
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w-Hill Education.

,Essentials of Marketing, 16e (Perreault) B
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onus Test Bank 01 9i 9i 9i




1) Implementation puts plans into operation, while control provides feedback. 9i 9i 9i 9i 9i 9i 9i 9i




Answer: TRUE 9 i


Explanation: Successful marketing requires efficient implementation and control.
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Implementation puts plans into operation, and control provides feedback Difficult
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y: 1 Easy
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Topic: Good Plans Set the Framework for Implementation and Control
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Learning Objective: BC01- 9i 9 i


01 understand how information technology speeds up feedback for better implementation and co
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ntrol.
Bloom's: Remember AACS 9 i 9 i


B: Reflective Thinking
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Accessibility: Keyboard Navigation 9 i 9i




2) Although marketing information can be gathered quickly, it is impossible to analyze and
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utilize the information in real time.
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Answer: FALSE 9 i


Explanation: Information can be gathered quickly, and it can also be analyzed quickly. Marketi
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ng analytics can often happen in real time—while an event is happening.
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Difficulty: 1 Easy 9i 9i


Topic: Speed Up Information for Better Implementation and Control
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Learning Objective: BC01- 9i 9 i


01 understand how information technology speeds up feedback for better implementation and co
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ntrol.
Bloom's: Remember AACS 9 i 9 i


B: Reflective Thinking
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Accessibility: Keyboard Navigation 9 i 9i




3) The use of metrics and analytical tools allow marketing managers to make timely adjustments
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to their marketing strategies.
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Answer: TRUE 9 i


Explanation: To more effectively implement and control marketing strategies, marketing mana
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gers must take advantage of technology that gives them more information, more often. Metrics a
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nd analytical tools can provide marketing managers with frequent and timely information, whic
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h they can use to adjust their marketing strategies.
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Difficulty: 1 Easy 9i 9i


Topic: Speed Up Information for Better Implementation and Control
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Learning Objective: BC01- 9i 9 i


01 understand how information technology speeds up feedback for better implementation and co
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ntrol.
Bloom's: Remember AA 9 i 9i


CSB: Technology 9 i


2
Copyright 2019 © McGraw- 9i 9i 9i

Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
9i 9i 9i 9i 9i 9i 9i 9i 9i 9i 9i 9i 9i 9i 9i

w-Hill Education.

, Accessibility: Keyboard Navigation
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3
Copyright 2019 © McGraw-
9i 9i 9i

Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
9i 9i 9i 9i 9i 9i 9i 9i 9i 9i 9i 9i 9i 9i 9i

w-Hill Education.