Sports And Entertainment Marketing Final Test
Vocabulary Review Fully Solved #11
Basic things people must have to survive such as food, clothing, and shelter. - correct
answer Needs
Things people desire based on personality, experiences, or information about a product.
- correct answer Wants
A specific group of consumers that an organization selects as the focus of its marketing
plan. - correct answer Target Market
Statistics that describe a population in terms of personal characteristics - correct answer
Demographics
Marketers use this tool to develop marketing strategies (4 p's) - correct answer
Marketing Mix
The 4 P's of the marketing mix are ______, _______, _______, ________. - correct
answer Product, Price, Place, and Promotion
The path a product takes from the producer to the consumer. - correct answer Channel
of Distribution (Place)
The process of developing, promoting, and distributing products, goods or services, to
satisfy customers' needs and wants. - correct answer Marketing
The idea that organizations need to satisfy their customers while also trying to reach
their organizational goals (i.e. Profit). In other words, in order to be profitable,
businesses must focus their efforts on customers' needs and wants. - correct answer
Marketing Concept
A ____________ consists of potential customers with shared needs who have the
desire and ability to buy a product. - correct answer Market
People who use products. - correct answer Consumers
Money left to spend after necessary expenses are paid. - correct answer Discretionary
Income
A key figure, we talked about in class, in the development of sports marketing was who?
- correct answer Bill Veeck
Approval or support of a product or idea, usually by a celebrity lending his or her image
or name to a product. - correct answer Endorsement
, Any form of communication use to persuade people to by products through advertising,
publicity, personal selling, or sales. - correct answer Promotion
Main product. - correct answer Core Product
A product related to the main or core product or created from the core product. (i.e. A
theme ride at an amusement park is a _______ product to the movie.) - correct answer
Ancillary Product
Unauthorized use of an owner's copyrighted material. - correct answer Piracy
A payment for material that has been copyrighted. - correct answer Royalty
The use of ancillary products such as merchandise as promotional tools.(i.e. Mcd's
Happy Meal toys from a Disney movie...) - correct answer Product Tie-In
Any form of communication through which one industry relies on another industry to
promote its product. (i.e. A movie star talks about upcoming film on talk show such as
Late Night with Jimmy Fallow) - correct answer Cross-promotion
The promotion of a company in association with a property (i.e. Mt. Dew helps fund a
NASCAR driver in exchange for advertising) - correct answer Sponsorship
_____________ factors that influence a consumer's involvement in sports can include
family and friends; society's attitudes and values; cultural differences related to class,
race, and gender; climate and region; and of course, marketing influences, such as
commercials. - correct answer Environmental
One _____________ factor might include self-concept or self image. - correct answer
Individual
A way of analyzing a market by specific characteristics to create a target market. These
include demographics, psychographics, and geographics. - correct answer Market
Segmentation
Consideration of where a consumer lives. - correct answer Geographics
Statistics that describe a population in terms of personal characteristics such as gender,
race, religion, and earnings. - correct answer Demographics
These include characteristics that are easier to change, such as attitudes or opinions
consumers have about a product. - correct answer Psychographics
The core sports product(s) is/are the ___________. - correct answer Events
Vocabulary Review Fully Solved #11
Basic things people must have to survive such as food, clothing, and shelter. - correct
answer Needs
Things people desire based on personality, experiences, or information about a product.
- correct answer Wants
A specific group of consumers that an organization selects as the focus of its marketing
plan. - correct answer Target Market
Statistics that describe a population in terms of personal characteristics - correct answer
Demographics
Marketers use this tool to develop marketing strategies (4 p's) - correct answer
Marketing Mix
The 4 P's of the marketing mix are ______, _______, _______, ________. - correct
answer Product, Price, Place, and Promotion
The path a product takes from the producer to the consumer. - correct answer Channel
of Distribution (Place)
The process of developing, promoting, and distributing products, goods or services, to
satisfy customers' needs and wants. - correct answer Marketing
The idea that organizations need to satisfy their customers while also trying to reach
their organizational goals (i.e. Profit). In other words, in order to be profitable,
businesses must focus their efforts on customers' needs and wants. - correct answer
Marketing Concept
A ____________ consists of potential customers with shared needs who have the
desire and ability to buy a product. - correct answer Market
People who use products. - correct answer Consumers
Money left to spend after necessary expenses are paid. - correct answer Discretionary
Income
A key figure, we talked about in class, in the development of sports marketing was who?
- correct answer Bill Veeck
Approval or support of a product or idea, usually by a celebrity lending his or her image
or name to a product. - correct answer Endorsement
, Any form of communication use to persuade people to by products through advertising,
publicity, personal selling, or sales. - correct answer Promotion
Main product. - correct answer Core Product
A product related to the main or core product or created from the core product. (i.e. A
theme ride at an amusement park is a _______ product to the movie.) - correct answer
Ancillary Product
Unauthorized use of an owner's copyrighted material. - correct answer Piracy
A payment for material that has been copyrighted. - correct answer Royalty
The use of ancillary products such as merchandise as promotional tools.(i.e. Mcd's
Happy Meal toys from a Disney movie...) - correct answer Product Tie-In
Any form of communication through which one industry relies on another industry to
promote its product. (i.e. A movie star talks about upcoming film on talk show such as
Late Night with Jimmy Fallow) - correct answer Cross-promotion
The promotion of a company in association with a property (i.e. Mt. Dew helps fund a
NASCAR driver in exchange for advertising) - correct answer Sponsorship
_____________ factors that influence a consumer's involvement in sports can include
family and friends; society's attitudes and values; cultural differences related to class,
race, and gender; climate and region; and of course, marketing influences, such as
commercials. - correct answer Environmental
One _____________ factor might include self-concept or self image. - correct answer
Individual
A way of analyzing a market by specific characteristics to create a target market. These
include demographics, psychographics, and geographics. - correct answer Market
Segmentation
Consideration of where a consumer lives. - correct answer Geographics
Statistics that describe a population in terms of personal characteristics such as gender,
race, religion, and earnings. - correct answer Demographics
These include characteristics that are easier to change, such as attitudes or opinions
consumers have about a product. - correct answer Psychographics
The core sports product(s) is/are the ___________. - correct answer Events
