Pega Marketing Consultant Exam With Questions And
Answers #14
[2.1] In which Communication Channels would Next-Best-Action Advisor apply?
Email Mail / SMS
Television / Radio
Outbound / Batch
Inbound / real-time intelligent interactions - correct answer "Inbound / real-time
intelligent interactions
Next-Best-Action Advisor is a call center application"
[2.2] To which types of decision can Pega Decision Management be applied? (Choose
Three)
Determining which product to offer to a particular customer.
Determining whether or not to up-sell a product to a customer in a busy call center.
Determining why response rates for a campaign in one region are far below average.
Diagnosing and determining the cause of a customer�s problem.
Determining how to improve your product portfolio to keep from losing market share.
Determining which channel to use to communicate with a customer. - correct answer
"Determining which product to offer to a particular customer.
When customer is contacted Pega Decision Management determines which product to
offer if any.
Determining whether or not to up-sell a product to a customer in a busy call center.
Pega Decision Management continuously determines when to up-sell a product based
on various factors, for example eligibility, agent availability etc.
Determining which channel to use to communicate with a customer.
Pega Decision Management continuously evaluates the best channel of communication
with a customer."
[2.3] Which of these best describes Next-Best-Action?
,Balances customer need and business objectives.
Provides insight into business activities.
Ensures that every customer is treated the same.
Ensures that the customer is always satisfied. - correct answer "Balances customer
need and business objectives
With Next-Best-Action, the optimal action is one that satisfies customer expectations
while also meeting business objectives."
[2.4] Improving ____________ is the essence of Next-Best-Action.
Efficiency
Effectiveness
Response Rates
Customer Experience - correct answer "Customer Experience
The essence of Next-Best-Action is to improve customer experience"
[2.5] Next-Best-Action ensures that the communications between business and the
customer are: (Choose Two)
Highly intuitive
Contextual
Timely
Uniform
Free of jargon - correct answer "Contextual
Next-Best-Action takes into account the very last response the customer gave
Timely
Next-Best-Action decisions are real-time decisions."
[3.1]The Next-Best-Action strategy ____________.
,Can present all available offers
Always presents all available offers
Can only present top 3 offers
Can only present the top offer - correct answer "can present all available offers
We may limit the number of offer in the prioritization component but we can present any
number top, top 3 or all offers."
[3.2] Which are landing pages we associate with Pega Decision Management? (Choose
Four)
Monitoring
Import
Infrastructure
Predictive Analytics
Decisions
Strategy - correct answer "Monitoring
This page enables you to monitor decisions through reports.
Infrastructure
This page enables you to configure, view and manage resource usage and various
operational settings.
Predictive Analytics
This page enables you to manage all aspects of the development and implementation of
predictive and adaptive models
Decisions
This page enables you to define and manage all aspects of the decisioning hierarchy."
[3.3] Which of the following is a key feature of Pega Decision Management?
Rule Decision Manager
, Adaptive Decision Manager
Interaction Service
Case Management - correct answer "Adaptive Decision Manager
This is a key feature of Pega Decision Management."
[3.4] Decision components are grouped into categories. Which category contains the
prioritization component?
Selection
Arbitration
Business Rules
Priority - correct answer "Arbitration
You will find Prioritization and Filter components in the Arbitration category."
[4.1] Which is a decisioning specific flow shape? (Choose two)
Decision
Run Interaction
Run Strategy
Subprocess
Utility - correct answer "Decision
Decision flow shape enables a process to invoke a predictive model and decision rules.
Run Interaction
Run interaction invokes a decision strategy."
[4.2] Which decision rules can a Decision flows shape invoke? (Choose two)
Decision Table
Strategy
Adaptive Model
Answers #14
[2.1] In which Communication Channels would Next-Best-Action Advisor apply?
Email Mail / SMS
Television / Radio
Outbound / Batch
Inbound / real-time intelligent interactions - correct answer "Inbound / real-time
intelligent interactions
Next-Best-Action Advisor is a call center application"
[2.2] To which types of decision can Pega Decision Management be applied? (Choose
Three)
Determining which product to offer to a particular customer.
Determining whether or not to up-sell a product to a customer in a busy call center.
Determining why response rates for a campaign in one region are far below average.
Diagnosing and determining the cause of a customer�s problem.
Determining how to improve your product portfolio to keep from losing market share.
Determining which channel to use to communicate with a customer. - correct answer
"Determining which product to offer to a particular customer.
When customer is contacted Pega Decision Management determines which product to
offer if any.
Determining whether or not to up-sell a product to a customer in a busy call center.
Pega Decision Management continuously determines when to up-sell a product based
on various factors, for example eligibility, agent availability etc.
Determining which channel to use to communicate with a customer.
Pega Decision Management continuously evaluates the best channel of communication
with a customer."
[2.3] Which of these best describes Next-Best-Action?
,Balances customer need and business objectives.
Provides insight into business activities.
Ensures that every customer is treated the same.
Ensures that the customer is always satisfied. - correct answer "Balances customer
need and business objectives
With Next-Best-Action, the optimal action is one that satisfies customer expectations
while also meeting business objectives."
[2.4] Improving ____________ is the essence of Next-Best-Action.
Efficiency
Effectiveness
Response Rates
Customer Experience - correct answer "Customer Experience
The essence of Next-Best-Action is to improve customer experience"
[2.5] Next-Best-Action ensures that the communications between business and the
customer are: (Choose Two)
Highly intuitive
Contextual
Timely
Uniform
Free of jargon - correct answer "Contextual
Next-Best-Action takes into account the very last response the customer gave
Timely
Next-Best-Action decisions are real-time decisions."
[3.1]The Next-Best-Action strategy ____________.
,Can present all available offers
Always presents all available offers
Can only present top 3 offers
Can only present the top offer - correct answer "can present all available offers
We may limit the number of offer in the prioritization component but we can present any
number top, top 3 or all offers."
[3.2] Which are landing pages we associate with Pega Decision Management? (Choose
Four)
Monitoring
Import
Infrastructure
Predictive Analytics
Decisions
Strategy - correct answer "Monitoring
This page enables you to monitor decisions through reports.
Infrastructure
This page enables you to configure, view and manage resource usage and various
operational settings.
Predictive Analytics
This page enables you to manage all aspects of the development and implementation of
predictive and adaptive models
Decisions
This page enables you to define and manage all aspects of the decisioning hierarchy."
[3.3] Which of the following is a key feature of Pega Decision Management?
Rule Decision Manager
, Adaptive Decision Manager
Interaction Service
Case Management - correct answer "Adaptive Decision Manager
This is a key feature of Pega Decision Management."
[3.4] Decision components are grouped into categories. Which category contains the
prioritization component?
Selection
Arbitration
Business Rules
Priority - correct answer "Arbitration
You will find Prioritization and Filter components in the Arbitration category."
[4.1] Which is a decisioning specific flow shape? (Choose two)
Decision
Run Interaction
Run Strategy
Subprocess
Utility - correct answer "Decision
Decision flow shape enables a process to invoke a predictive model and decision rules.
Run Interaction
Run interaction invokes a decision strategy."
[4.2] Which decision rules can a Decision flows shape invoke? (Choose two)
Decision Table
Strategy
Adaptive Model
