Chapter 9 Marketing The Core Test Questions
And Answers #1
Product - correct answer a good, service, or idea consisting of a bundle of tangible and
intangible attributes that satisfies consumers' needs and is received in exchange for
money or something else of value
Services - correct answer intangible activities or benefits that an organization provides
to satisfy consumers' needs In exchange for money or something else of value
Consumer products - correct answer products purchased by the ultimate consumer
Business products - correct answer products organizations buy that assist in providing
other products for resale. Also called B2B products or industrial products
Good - correct answer has tangible attributes that a consumer's five sense canperceive
Non-durable good - correct answer an item consumed in one or few uses, such as food
products and fuel
Durable good - correct answer is one that usually lasts over many uses, such as
appliances, cars, and smartphones
Convenience products - correct answer items that the consumer purchases frequently,
conveniently, and with a minimum of shopping effort
Shopping products - correct answer items for which the consumer compares several
alternatives on criteria such as price, quality, or style
Specialty products - correct answer items that the consumer makes a special effort to
search out and buy
Unsought products - correct answer items that the consumer does not know about or
knows about but does not initially want
Derived demand - correct answer sales of business products frequently result from the
sale of consumer products
Components - correct answer items that become part of the final product
Support products - correct answer items used to assist in producing other products and
services
Installations - correct answer buildings and fixed equipment
And Answers #1
Product - correct answer a good, service, or idea consisting of a bundle of tangible and
intangible attributes that satisfies consumers' needs and is received in exchange for
money or something else of value
Services - correct answer intangible activities or benefits that an organization provides
to satisfy consumers' needs In exchange for money or something else of value
Consumer products - correct answer products purchased by the ultimate consumer
Business products - correct answer products organizations buy that assist in providing
other products for resale. Also called B2B products or industrial products
Good - correct answer has tangible attributes that a consumer's five sense canperceive
Non-durable good - correct answer an item consumed in one or few uses, such as food
products and fuel
Durable good - correct answer is one that usually lasts over many uses, such as
appliances, cars, and smartphones
Convenience products - correct answer items that the consumer purchases frequently,
conveniently, and with a minimum of shopping effort
Shopping products - correct answer items for which the consumer compares several
alternatives on criteria such as price, quality, or style
Specialty products - correct answer items that the consumer makes a special effort to
search out and buy
Unsought products - correct answer items that the consumer does not know about or
knows about but does not initially want
Derived demand - correct answer sales of business products frequently result from the
sale of consumer products
Components - correct answer items that become part of the final product
Support products - correct answer items used to assist in producing other products and
services
Installations - correct answer buildings and fixed equipment
