Marketing Kerin & Hartley Chapter 10 Exam Questions
And Answers #9
Business products - correct answer products organizations buy that assist in providing
other products for resale
Consumer products - correct answer products purchased by the ultimate consumer
New-product development process - correct answer the seven stages an organization
goes through to identify opportunities and convert them into salable products or services
Product - correct answer a good, service, or idea consisting of a bundle of tangible and
intangible attributes that satisfies consumers' needs and is received in exchange for
money or something else of value
Product item - correct answer a specific product that has a unique brand, size, or price
Product line - correct answer a group of products or service items that are closely
related because they satisfy a class of needs, are used together, are sold to the same
customer group, are distributed through the same outlets, or fall within a given price
range
Product mix - correct answer consists of all of the product lines offered by an
organization
Services - correct answer intangible activities or benefits that an organization provides
to satisfy consumers' needs in exchange for money or something else of value
4 types of consumer products - correct answer convenience products
Shopping products
Specialty products
Unsought products
Convenience products - correct answer items that the consumer purchases frequently,
conveniently, and with a minimum of shopping effort
Shopping products - correct answer items for which the consumer compares several
alternatives on criteria such as price, quality, or style
Specialty products - correct answer items that the consumer makes a special effort to
search out and buy
Unsought products - correct answer items that the consumer does not know about or
knows about but does not initially want
And Answers #9
Business products - correct answer products organizations buy that assist in providing
other products for resale
Consumer products - correct answer products purchased by the ultimate consumer
New-product development process - correct answer the seven stages an organization
goes through to identify opportunities and convert them into salable products or services
Product - correct answer a good, service, or idea consisting of a bundle of tangible and
intangible attributes that satisfies consumers' needs and is received in exchange for
money or something else of value
Product item - correct answer a specific product that has a unique brand, size, or price
Product line - correct answer a group of products or service items that are closely
related because they satisfy a class of needs, are used together, are sold to the same
customer group, are distributed through the same outlets, or fall within a given price
range
Product mix - correct answer consists of all of the product lines offered by an
organization
Services - correct answer intangible activities or benefits that an organization provides
to satisfy consumers' needs in exchange for money or something else of value
4 types of consumer products - correct answer convenience products
Shopping products
Specialty products
Unsought products
Convenience products - correct answer items that the consumer purchases frequently,
conveniently, and with a minimum of shopping effort
Shopping products - correct answer items for which the consumer compares several
alternatives on criteria such as price, quality, or style
Specialty products - correct answer items that the consumer makes a special effort to
search out and buy
Unsought products - correct answer items that the consumer does not know about or
knows about but does not initially want
