Chapter 11 Quiz Core Of Marketing Test Solved #10
A product idea that has been refined into written descriptions, pictures and
specifications. - correct answer Product concept
A familiar product with additional features and benefits that require or permit consumers
to alter some aspect of their behavior. - correct answer dynamically continuous
innovation
Assessment of the attractiveness of the product from a sales, cost, profit and cash flow
standpoint. - correct answer Business analysis
A small geographic area, with characteristics similar to the total market, in which a
product is introduced with a complete marketing program. - correct answer Test Market
A minor alteration in an existing product, such as a new style or model, that can be
easily adopted without significant changes in consumer behavior. - correct answer
continuous innovation
The spread of innovations from one group of consumers to another over time. - correct
answer diffusion process
The four stages a product goes through - correct answer Product life cycle
The third group of adopters, who are more risk averse in purchase decisions than
innovators and early adopters. - correct answer Early majority
Experimentation with the marketing strategy in artificial conditions. - correct answer
simulated product test
Testing the new-product concept to evaluate the likelihood of its success. - correct
answer concept testing
All the product lines a company offers. - correct answer product mix
Identifying the new-product ideas that have the most potential to succeed. - correct
answer idea screening
The steps an individual consumer goes through in making a product choice. - correct
answer Adoption process
Offering new products to existing market segments. - correct answer product
development
A new product closely related to others in the line. - correct answer Line extension
, Consumers who resist new products the longest. - correct answer laggards
The first group of consumers to purchase a new product. - correct answer innovators
The gathering of suggestions for new products from a number of sources using a range
of formal and informal methods. - correct answer idea generation
Offering existing products to new market segments. - correct answer market
development
The focus given to core businesses, market development, product development and
diversification. - correct answer product planning
Consumer panels or other techniques to gain similar information obtained from real test
markets. - correct answer controlled test market
The more skeptical consumers who purchase products after the early majority. - correct
answer late majority
Final stage in the new-product development process, when the product is introduced
into the market. - correct answer Commercialization
The second group of consumers to purchase new products. - correct answer early
adopters
Executives are emphasizing the firm's — all of the product lines a company offers. -
correct answer product mix
__ occurs when existing products are offered to new segments. - correct answer market
Development
__ is a minor change to a familiar product, such as a
New style or model that can be easily adopted without significant alterations in
consumer behavior. - correct answer Continuous innovation
A ___ is an entirely new product with new functions. - correct answer Discontinuous
innovation
___ is the use of a range of formal and informal methods to stimulate new product
concepts from a number of sources. - correct answer idea Generation
A __ assesses the attractiveness of a product from a sales, cost, profit and cash flow
standpoint. - correct answer business analysis
Business analysis starts with the __ , which refines the idea into written descriptions,
pictures and specifications. - correct answer product concept
A product idea that has been refined into written descriptions, pictures and
specifications. - correct answer Product concept
A familiar product with additional features and benefits that require or permit consumers
to alter some aspect of their behavior. - correct answer dynamically continuous
innovation
Assessment of the attractiveness of the product from a sales, cost, profit and cash flow
standpoint. - correct answer Business analysis
A small geographic area, with characteristics similar to the total market, in which a
product is introduced with a complete marketing program. - correct answer Test Market
A minor alteration in an existing product, such as a new style or model, that can be
easily adopted without significant changes in consumer behavior. - correct answer
continuous innovation
The spread of innovations from one group of consumers to another over time. - correct
answer diffusion process
The four stages a product goes through - correct answer Product life cycle
The third group of adopters, who are more risk averse in purchase decisions than
innovators and early adopters. - correct answer Early majority
Experimentation with the marketing strategy in artificial conditions. - correct answer
simulated product test
Testing the new-product concept to evaluate the likelihood of its success. - correct
answer concept testing
All the product lines a company offers. - correct answer product mix
Identifying the new-product ideas that have the most potential to succeed. - correct
answer idea screening
The steps an individual consumer goes through in making a product choice. - correct
answer Adoption process
Offering new products to existing market segments. - correct answer product
development
A new product closely related to others in the line. - correct answer Line extension
, Consumers who resist new products the longest. - correct answer laggards
The first group of consumers to purchase a new product. - correct answer innovators
The gathering of suggestions for new products from a number of sources using a range
of formal and informal methods. - correct answer idea generation
Offering existing products to new market segments. - correct answer market
development
The focus given to core businesses, market development, product development and
diversification. - correct answer product planning
Consumer panels or other techniques to gain similar information obtained from real test
markets. - correct answer controlled test market
The more skeptical consumers who purchase products after the early majority. - correct
answer late majority
Final stage in the new-product development process, when the product is introduced
into the market. - correct answer Commercialization
The second group of consumers to purchase new products. - correct answer early
adopters
Executives are emphasizing the firm's — all of the product lines a company offers. -
correct answer product mix
__ occurs when existing products are offered to new segments. - correct answer market
Development
__ is a minor change to a familiar product, such as a
New style or model that can be easily adopted without significant alterations in
consumer behavior. - correct answer Continuous innovation
A ___ is an entirely new product with new functions. - correct answer Discontinuous
innovation
___ is the use of a range of formal and informal methods to stimulate new product
concepts from a number of sources. - correct answer idea Generation
A __ assesses the attractiveness of a product from a sales, cost, profit and cash flow
standpoint. - correct answer business analysis
Business analysis starts with the __ , which refines the idea into written descriptions,
pictures and specifications. - correct answer product concept
