WGU C712 Final Exam g g
Questions and Verified Answers / A+ Grade g g g g g g
1. An online retail store is involved in shipping goods from their stores to
g g g g g g g g g g g g
consumers who have bought products online. What marketing functions is the st
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ore performing (
g g
A. Distribution function g
B. Exchange function g
C. Facilitating function g
Ans> Exchange function
g g
2. Which of the following statements represent strategic planning level for a co
g g g g g g g g g g g
mpany.
A. We seek to produce financial rewards to investors as we provide opportuni-
g g g g g g g g g g g
g ties for growth and enrichment to our employees, our business partners and the
g g g g g g g g g g g g g
communities in which we operate. g g g g
B. Company chooses to diversify into Oil and Natural gas exploration
g g g g g g g g g
C. Company plans to create new policies to hire people
g g g g g g g g
1g/g1
4
,D. Company creates an action plan to manage quarterly budgetsg g g g g g g g
Ans> A. We seek to produce financial rewards to investors as we provide opportunities f
g g g g g g g g g g g g g g
or growth and enrichment to our employees, our business partners and the communiti
g g g g g g g g g g g g
es in which we operate
g g g g
B. Company chooses to diversify into Oil and Natural gas exploration
g g g g g g g g g g
3. What type of utility is being provided here? WintergreenTic-
g g g g g g g g g
Tacs are placed near the check out counter of a Grocery store. A. Form
g g g g g g g g g g g g g
B. Place
C. Possession
D. Time
Ans> B. Place g g
4. A local pizza restaurant sees large number of pizza places in its vicinity. This
g g g g g g g g g g g g g
g results in low switching costs for the customer. Low switching costs represent
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s ------------------- force in Porter's five forces model.
g g g g g g g
A. Threat of substitute products g g g
B. Threat of new entrants g g g
C. Bargaining power of suppliers g g g
D. Bargaining power of buyers g g g
E. Competitive rivalry g
2g/g1
4
, Ans> D. Bargaining power of buyers
g g g g g
5. Pam is planning to open a home cleaning business. She conducts a situa-
g g g g g g g g g g g g
g tional analysis and notes that there are many home-
g g g g g g g g
cleaning businesses that are operating in her area.Which of the Porter's five forc
g g g g g g g g g g g g g
es do the competition represent to Pam
g g g g g g
A. Threat of substitute products
g g g
B. Competitive rivalry g
C. Bargaining power of buyers g g g
D. Bargaining power of suppliers g g g
Ans> C. Bargaining power of buyers
g g g g g
3g/g1
4
, 6. If the statement " late entrants often are more successful than their pio-
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neering competitors" is true, identify the reason/s why this statement is true. CH
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ECK ALL THAT APPLY *
g g g g
A. First mover pays a steep price in creating the product
g g g g g g g g g
B. Second mover or late entrant can learn from the experience of the pioneer
g g g g g g g g g g g g
C. Late entrants enjoy lower costs of developing the product
g g g g g g g g
D. Late entrants have deeper pockets (more money)
g g g g g g
Ans> Second mover or late entrant can learn from the experience of the pioneer
g g g g g g g g g g g g g
Late entrants enjoy lower costs of developing the product
g g g g g g g g
7. In recent years sales of desktop computers dropped. This is because con-
g g g g g g g g g g g
g sumers purchased notebooks instead of desktops. Notebooks competing with des
g g g g g g g g g
ktops is representing what type of competition? *
g g g g g g g
A. Monopolistic
B. Monopoly
C. Indirect
D. Pure
Ans> Indirect g
8. Facebook has drawn lot of attention for misusing consumer data. Mark Zucker
g g g g g g g g g g g
berg, CEO of Facebook testified in the senate recently. Regulators are going to loo
g g g g g g g g g g g g g
4g/g1
4
Questions and Verified Answers / A+ Grade g g g g g g
1. An online retail store is involved in shipping goods from their stores to
g g g g g g g g g g g g
consumers who have bought products online. What marketing functions is the st
g g g g g g g g g g g
ore performing (
g g
A. Distribution function g
B. Exchange function g
C. Facilitating function g
Ans> Exchange function
g g
2. Which of the following statements represent strategic planning level for a co
g g g g g g g g g g g
mpany.
A. We seek to produce financial rewards to investors as we provide opportuni-
g g g g g g g g g g g
g ties for growth and enrichment to our employees, our business partners and the
g g g g g g g g g g g g g
communities in which we operate. g g g g
B. Company chooses to diversify into Oil and Natural gas exploration
g g g g g g g g g
C. Company plans to create new policies to hire people
g g g g g g g g
1g/g1
4
,D. Company creates an action plan to manage quarterly budgetsg g g g g g g g
Ans> A. We seek to produce financial rewards to investors as we provide opportunities f
g g g g g g g g g g g g g g
or growth and enrichment to our employees, our business partners and the communiti
g g g g g g g g g g g g
es in which we operate
g g g g
B. Company chooses to diversify into Oil and Natural gas exploration
g g g g g g g g g g
3. What type of utility is being provided here? WintergreenTic-
g g g g g g g g g
Tacs are placed near the check out counter of a Grocery store. A. Form
g g g g g g g g g g g g g
B. Place
C. Possession
D. Time
Ans> B. Place g g
4. A local pizza restaurant sees large number of pizza places in its vicinity. This
g g g g g g g g g g g g g
g results in low switching costs for the customer. Low switching costs represent
g g g g g g g g g g g
s ------------------- force in Porter's five forces model.
g g g g g g g
A. Threat of substitute products g g g
B. Threat of new entrants g g g
C. Bargaining power of suppliers g g g
D. Bargaining power of buyers g g g
E. Competitive rivalry g
2g/g1
4
, Ans> D. Bargaining power of buyers
g g g g g
5. Pam is planning to open a home cleaning business. She conducts a situa-
g g g g g g g g g g g g
g tional analysis and notes that there are many home-
g g g g g g g g
cleaning businesses that are operating in her area.Which of the Porter's five forc
g g g g g g g g g g g g g
es do the competition represent to Pam
g g g g g g
A. Threat of substitute products
g g g
B. Competitive rivalry g
C. Bargaining power of buyers g g g
D. Bargaining power of suppliers g g g
Ans> C. Bargaining power of buyers
g g g g g
3g/g1
4
, 6. If the statement " late entrants often are more successful than their pio-
g g g g g g g g g g g g
neering competitors" is true, identify the reason/s why this statement is true. CH
g g g g g g g g g g g g
ECK ALL THAT APPLY *
g g g g
A. First mover pays a steep price in creating the product
g g g g g g g g g
B. Second mover or late entrant can learn from the experience of the pioneer
g g g g g g g g g g g g
C. Late entrants enjoy lower costs of developing the product
g g g g g g g g
D. Late entrants have deeper pockets (more money)
g g g g g g
Ans> Second mover or late entrant can learn from the experience of the pioneer
g g g g g g g g g g g g g
Late entrants enjoy lower costs of developing the product
g g g g g g g g
7. In recent years sales of desktop computers dropped. This is because con-
g g g g g g g g g g g
g sumers purchased notebooks instead of desktops. Notebooks competing with des
g g g g g g g g g
ktops is representing what type of competition? *
g g g g g g g
A. Monopolistic
B. Monopoly
C. Indirect
D. Pure
Ans> Indirect g
8. Facebook has drawn lot of attention for misusing consumer data. Mark Zucker
g g g g g g g g g g g
berg, CEO of Facebook testified in the senate recently. Regulators are going to loo
g g g g g g g g g g g g g
4g/g1
4
