WGU C712 Pre-Assessment Test
Questions and Verified Answers / A+ Grade
1. Which actions represent the facilitating functions of marketing?
Ans> Standard-
izing and grading
2. A sporting goods company is developing a marketing plan. Which 2 state-
ments represent the strategic level for this plan?
Ans> The company leadership wants to inspire people to get outdoors more often.
The company leadership seeks to expand distribution to retail specialty shops.
3. An outdoor clothing company is revising its marketing plan and wants to
emphasize sales promotion strategies. Which goal of this marketing plan is
considered strategic?
Ans> Enhance dealer effectiveness
4. A home improvement store has a cooler that contains soft drinks and other
beverages at its checkout lanes. The company believes this is a way to in- crease
profits, while providing a better shopping experience for its customers. What
type of utility is being provided here?
Ans> Place
5. A large clothing manufacturer wants to begin offering athletic apparel in a
market that is already dominated by two well-known companies. The new
manufacturer will impact the other two companies' market share.
Which of Porter's five forces will the two well-known companies experience?-
1/8
,Ans> Threat of new entrants
6. A group of small, independent grocery store owners have come together to
negotiate better prices for meat products from suppliers.
Which of Porter's five forces do the store owners represent to the meat
suppliers?
Ans> Bargaining power of buyers
7. What is an advantage of using first mover strategy?
Ans> Companies capture the greatest market share.
8. A new clothing company is trying to penetrate the department store market
by offering its clothing at a cost to customers that is lower than expected. The
intent is to build a loyal customer base.
Which element of the marketing mix does this represent?
Ans> Price
9. Company A, a medical supply company, offers low prices and free shipping on
any sized order. However, the company has noticed that one of its com- petitors,
Company B, has a larger market share, despite higher prices. Upon
investigating further, Company A realizes that Company B has a trained sales
team that visits each client to close its sales.
What is the marketing mix element that Company B emphasizes over Compa- ny
A?
Ans> Promotion
10. An automotive company uses the same car chassis in manufacturing both
regular and high luxury brands.
2/8
, Which potential strength occurs with this platform manufacturing design?
Ans> -
Lower development costs
11. A large retail company competes against other low-cost, big-box retailers
The company pays its employees significantly higher hourly wages than other
big-box retailers and manages to be highly profitable. This company receives
industry recognition for its wage policy.
How can the company capitalize on this strength using a SWOT analysis?
Ans> Use the strength as a retention strategy
12. The owner of a sandwich shop is trying to increase business. There is a
grocery store with a deli nearby. The sandwich shop owner decides to
advertise by using flyers at area schools and businesses.
Which type of competition does this illustrate?
Ans> Indirect
13. A pharmaceutical firm has developed a new weight loss drug. The product is
very different from other options offered by competitors.
How will this environmental factor impact the marketing strategy?
Ans> Competitive advantage needs to be exploited
14. An auto manufacturing company is preparing for the launch of a new car
model that will target middle-income buyers with families. The company is
concerned about economic factors since consumer interest rates have begun to
increase.
3/8
Questions and Verified Answers / A+ Grade
1. Which actions represent the facilitating functions of marketing?
Ans> Standard-
izing and grading
2. A sporting goods company is developing a marketing plan. Which 2 state-
ments represent the strategic level for this plan?
Ans> The company leadership wants to inspire people to get outdoors more often.
The company leadership seeks to expand distribution to retail specialty shops.
3. An outdoor clothing company is revising its marketing plan and wants to
emphasize sales promotion strategies. Which goal of this marketing plan is
considered strategic?
Ans> Enhance dealer effectiveness
4. A home improvement store has a cooler that contains soft drinks and other
beverages at its checkout lanes. The company believes this is a way to in- crease
profits, while providing a better shopping experience for its customers. What
type of utility is being provided here?
Ans> Place
5. A large clothing manufacturer wants to begin offering athletic apparel in a
market that is already dominated by two well-known companies. The new
manufacturer will impact the other two companies' market share.
Which of Porter's five forces will the two well-known companies experience?-
1/8
,Ans> Threat of new entrants
6. A group of small, independent grocery store owners have come together to
negotiate better prices for meat products from suppliers.
Which of Porter's five forces do the store owners represent to the meat
suppliers?
Ans> Bargaining power of buyers
7. What is an advantage of using first mover strategy?
Ans> Companies capture the greatest market share.
8. A new clothing company is trying to penetrate the department store market
by offering its clothing at a cost to customers that is lower than expected. The
intent is to build a loyal customer base.
Which element of the marketing mix does this represent?
Ans> Price
9. Company A, a medical supply company, offers low prices and free shipping on
any sized order. However, the company has noticed that one of its com- petitors,
Company B, has a larger market share, despite higher prices. Upon
investigating further, Company A realizes that Company B has a trained sales
team that visits each client to close its sales.
What is the marketing mix element that Company B emphasizes over Compa- ny
A?
Ans> Promotion
10. An automotive company uses the same car chassis in manufacturing both
regular and high luxury brands.
2/8
, Which potential strength occurs with this platform manufacturing design?
Ans> -
Lower development costs
11. A large retail company competes against other low-cost, big-box retailers
The company pays its employees significantly higher hourly wages than other
big-box retailers and manages to be highly profitable. This company receives
industry recognition for its wage policy.
How can the company capitalize on this strength using a SWOT analysis?
Ans> Use the strength as a retention strategy
12. The owner of a sandwich shop is trying to increase business. There is a
grocery store with a deli nearby. The sandwich shop owner decides to
advertise by using flyers at area schools and businesses.
Which type of competition does this illustrate?
Ans> Indirect
13. A pharmaceutical firm has developed a new weight loss drug. The product is
very different from other options offered by competitors.
How will this environmental factor impact the marketing strategy?
Ans> Competitive advantage needs to be exploited
14. An auto manufacturing company is preparing for the launch of a new car
model that will target middle-income buyers with families. The company is
concerned about economic factors since consumer interest rates have begun to
increase.
3/8
