TESTBANK for Consumer Behaviour Buying, Having, and Being 8th Canadian Edition by Michael R. Solomon and Main All chapters Covered

, CONTENTS



SECTION ONE – CONSUMERS IN THE MARKETPLACE
G G G G G G


CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
G G G G G G




SECTION TWO – CONSUMERS AS INDIVIDUALS
G G G G G


CHAPTER 2: PERCEPTION G G


CHAPTER 3: LEARNING AND MEMORY CH
G G G G G


APTER 4: MOTIVATION AND AFFECT CHA
G G G G G


PTER 5: THE SELF
G G G


CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
G G G G G




SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
G G G G G G G


CHAPTER 7: ATTITUDES G G


CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS C
G G G G G G G


HAPTER 9: INDIVIDUAL DECISION MAKING
G G G G


CHAPTER 10: BUYING AND DISPOSING
G G G G




SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
G G G G G G G G G


CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
G G G G G G


CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY STRUCTURE CHAPT
G G G G G G G G


ER 13: SUBCULTURES
G G


CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR CHAP
G G G G G G G


TER 15: THE CREATION AND DIFFUSION OF CULTURE
G G G G G G G

,ConsumergBehaviour,g7eg(Solomon)
Chapterg1g g AngIntroductiongtogConsumergBehaviour

1) IngstudyinggconsumersglikegGail,gagcollegegstudent,gmarketersgoftengfindgitgusefulgtoglearngtheirgi
nterestsgingmusicgorgclothing,ghowgtheygspendgtheirgleisuregtime,gandgevengtheirgattitudesgaboutgsoc
ialgissues,gtogbegablegtogcategorizegconsumersgaccordinggtogtheirglifestyles.gThisgsortgofginformatio
ngisgcalled:
A) coregvalues.
B) psychographics.
C) configurations.
D) physiognomies.
gAnswer:g B

Type:gMC
PagegRef:g5g
Skill:g Application
Objective:g L1-01gUnderstandgthatgconsumergbehaviourgisgagprocess.

2) Thegstudygofgthegprocessesginvolvedgwhengindividualsgorggroupsgselect,gpurchase,guse,gorgd
isposegofgproducts,gservices,gideas,gorgexperiencesgtogsatisfygneedsgandgdesiresgisgcalled:
A) marketgsegmentation.
B) relationshipgmarketing.
C) marketgresearch.
D) consumergbehaviour.
Answer:g D
Type:gMC
PagegRef:g3g
Skill:g Concept
Objective:g L1-01gUnderstandgthatgconsumergbehaviourgisgagprocess.

3) Tina,gagsupervisorgofgdisplaysgforgSearsgCanada,gknowsgthatgattractivegdisplaysgcanggeneratega
dditionalgsalesgofgparticulargitems.gFromgagmarketer'sgperspective,gthisgis:
A) agpurchasegissue.
B) agpostpurchasegissue.
C) merchandisinggcomplexity.
D) aglossgleader.
Answer:g A
Type:gMC
PagegRef:g3g
Skill:g Application
Objective:g L1-01gUnderstandgthatgconsumergbehaviourgisgagprocess.

, 4) Johngisgthegvicegpresidentgofgmarketinggforgaglocalgtourgguidegcompany.gHegisgconcernedgthatgh
isgcustomersgaregnotgrecommendingghisgcompanygtogtheirgfriends.gForgJohn,gthisgproblemgisga:
A) purchasegissue.
B) demographicgproblem.
C) prepurchasegissue.
D) postpurchasegissue.
gAnswer:g D

Type:gMC
PagegRef:g3g
Skill:g Application
Objective:g L1-01gUnderstandgthatgconsumergbehaviourgisgagprocess.

5) Thegexpandedgviewgofgthegexchangegthatgincludesgthegissuesgthatginfluencegthegconsumergb
efore,gduring,gandgaftergagpurchasegisgcalled:
A) thegvalue.
B) thegstrategicgfocus.
C) thegpre-sellgstrategy.
D) thegconsumptiongprocess.g
Answer:g D
Type:gMC
PagegRef:g3g
Skill:g Concept
Objective:g L1-01gUnderstandgthatgconsumergbehaviourgisgagprocess.

6) Consumergbehaviourgasgagdisciplinegdealsgmainlygwithgwhatghappensgatgthegpointgofgpurchase.g
Answer:g FALSE
Type:gTF
PagegRef:g3g
Skill:g Concept
Objective:g L1-01gUnderstandgthatgconsumergbehaviourgisgagprocess.

7) Thegexpandedgviewgofgconsumergbehaviourgrecognizesgthatgthegconsumptiongprocessgincludesgi
ssuesgthatginfluencegconsumersgbefore,gduring,gandgaftergagpurchasegisgmade.
Answer:g TRUE
Type:gTF
PagegRef:g3g
Skill:g Concept
Objective:g L1-01gUnderstandgthatgconsumergbehaviourgisgagprocess.