ETS EXAM STUDY QUESTIONS WITH
VERIFIED ANSWERS
When a firm considers external factors during a SWOT analysis, which of the following
factors would they consider?
A. The political and economic landscape
B. Personnel at company headquarters
C. Production failures at their overseas subsidiary
D. The makeup of the firm's board of directors - Correct Answers -A. The political and
economic landscape
Which of the following is a disadvantage of using social media for marketing?
A. It is impersonal.
B. It primarily provides static content.
C. It does not provide information in a timely manner.
D. It is largely user controlled. - Correct Answers -D. It is largely user controlled.
Which of the following is true of advertising in the new marketing communications
model?
A. Advertisers are trying to boost print media advertising to counter the rise of digital
media.
B. Advertisers are spending more money on mass-media marketing techniques like
network television.
C. Advertisers are using highly targeted media to reach smaller customer segments with
personalized, interactive messages.
D. Advertisers are use more broadcasting techniques to reach target customers. -
Correct Answers -C. Advertisers are using highly targeted media to reach smaller
customer segments with personalized, interactive messages.
In a promotion mix, ________ involves personally connecting with carefully targeted
individual consumers to both obtain an immediate response and cultivate lasting
customer relationships.
A. direct marketing
B. advertising
C. public relations
D. predictive analytics - Correct Answers -A. direct marketing
,Which of the following is NOT an element in the formation of all contracts?
a. An offer
b. A written agreement
c. An acceptance
d. Bargained-for consideration - Correct Answers -b. A written agreement
Which statement is most accurate with respect to partnerships?
a. A partnership is a separate legal entity
b. General partners have unlimited liability
c. Partners are not agents for the firm
d. Partnership liability requires that one intend to be a partner - Correct Answers -b.
General partners have unlimited liability
If an agent enters into a contract with a third party, who is ordinarily liable?
a. The agent
b. The principal
c. The third party
d. Any witnesses to the contract - Correct Answers -b. The principal
Which of the following represents an example on Judiciary Law?
a. The Supreme Court decision in JAMES v. BOISE No. 15-493. Decided January 25,
2016
b. Internal Revenue Code section 438
c. Federal FAFSA filing requirements
d. Both a and b - Correct Answers -a. The Supreme Court decision in JAMES v. BOISE
No. 15-493. Decided January 25, 2016
Strict liability applies when a defendant places another person in danger, even in the
absence of negligence, simply because he is possession of a dangerous product,
animal or weapon. The plaintiff need not prove negligence. Which of the following would
be an example of strict liability activities?
a. Ultra hazardous activities
b. Partnership activities
c. Constitutional challenges
d. All of the above - Correct Answers -a. Ultra hazardous activities
A court will enforce an oral agreement if there is evidence of the existence of a contract.
There is one particular exception to this rule:
a. Stare decisis
b. Writ of certiorari
c. Statute of Frauds
d. Statute of agreements - Correct Answers -c. Statute of Frauds
Which court has the highest authority over Constitutional questions?
a. U. S. District Court
b. U. S Court of Appeals for the Federal Circuit
,c. U. S. Court of Claims
d. None of the above - Correct Answers -d. None of the above
Information collected from online databases on the Internet is an example of ________
data.
A. primary
B. secondary
C. first-hand
D. experimental - Correct Answers -B. secondary
Which of the following is an example of upward communication?
A. A manual with a listing of company policy
B. A memo exchanged between two C-level employees
C. A suggestion box in the break room
D. An interactive pitch to a potential new client - Correct Answers -C. A suggestion box
in the break room
When a customer purchases an item using a heuristic such as "I bought this last time"
or "price equals quality", they are deploying minimal purchasing effort. Which of the
following items would the customer most likely be buying in this instance?
A. Heterogeneous Shopping Product
B. Convenience Product
C. Specialty Product
D. Unsought Product - Correct Answers -B. Convenience Product
Which of the following is an example of consumer-generated marketing?
A. BMW's use of brand-related videos posted on video-sharing Web sites by its
customers
B. Nike's Nike Plus Web site which helps its customers to customize their shoes
C. Toyota's Facebook page which provides information about its upcoming cars to its
customers
D. Neiman Marcus's InCircle Rewards program for its best customers - Correct Answers
-A. BMW's use of brand-related videos posted on video-sharing Web sites by its
customers
During a firm's strategic planning process, which of the following steps comes last?
A. Tactics
B. Strategy
C. Mission
D. Vision - Correct Answers -A. Tactics
Performing a _____________ is an effective tool as a manager because it seeks
improvements that lead to either a better product or a product made more economically.
A. Economic Order Quantity
B. SWOT Analysis
C. Value Analysis
, D. Marketing ROI - Correct Answers -C. Value Analysis
Which of the following is an example of cause-related marketing?
A. a firm selling groceries without using retail outlets
B. a firm selling energy drinks and relying on social media
C. firm selling low-cost health insurance through online sites
D. a firm selling electronics and giving a percentage of sales to charity - Correct
Answers -D. a firm selling electronics and giving a percentage of sales to charity
Which of the following is most likely an advantage of social media marketing?
A. Social media marketing is targeted and personal.
B. Social media campaign results are easily measured.
C. Social networks are largely marketer controlled.
D. Social media campaigns are simply implemented and rarely backfire. - Correct
Answers -A. Social media marketing is targeted and personal.
Apollo, the market leader in high-resolution cameras and lenses is known for its quality
and customer service. Apollo markets its vast range of cameras, lenses, and camera
accessories directly to final consumers who belong to a broad group of demographic
segments. By doing so, Apollo avoids all intermediaries and provides consumers with
their products at the most competitive prices. Apollo falls under the ________ online
marketing domain.
A. B2C
B. B2B
C. C2C
D. C2B - Correct Answers -A. B2C
When purchasing agents engage into contracts with suppliers for quantity orders, which
of the following factors are generally not considered?
A. Buying agents for large corporations usually demand lower prices and a quantity
discount
B. Corporate buyers demand tight delivery schedules
C. Buyers are more influenced by emotional appeals rather than economic appeals
D. Buyers are more influenced by economic appeals rather than emotional appeals -
Correct Answers -C. Buyers are more influenced by emotional appeals rather than
economic appeals
Indy Unique Inc. makes car parts for engine manufacturers. In the US, the company
sells to body shops that repair everyday sedans and SUVs experiencing problems. In
Europe, Indy Unique sells to new car manufacturers who are assembling new vehicles
off the line. What type of segmentation approaches is Indy Unique Inc. taking in this
scenario?
A. Demographic and Situational
B. Behavioral and Demographic
VERIFIED ANSWERS
When a firm considers external factors during a SWOT analysis, which of the following
factors would they consider?
A. The political and economic landscape
B. Personnel at company headquarters
C. Production failures at their overseas subsidiary
D. The makeup of the firm's board of directors - Correct Answers -A. The political and
economic landscape
Which of the following is a disadvantage of using social media for marketing?
A. It is impersonal.
B. It primarily provides static content.
C. It does not provide information in a timely manner.
D. It is largely user controlled. - Correct Answers -D. It is largely user controlled.
Which of the following is true of advertising in the new marketing communications
model?
A. Advertisers are trying to boost print media advertising to counter the rise of digital
media.
B. Advertisers are spending more money on mass-media marketing techniques like
network television.
C. Advertisers are using highly targeted media to reach smaller customer segments with
personalized, interactive messages.
D. Advertisers are use more broadcasting techniques to reach target customers. -
Correct Answers -C. Advertisers are using highly targeted media to reach smaller
customer segments with personalized, interactive messages.
In a promotion mix, ________ involves personally connecting with carefully targeted
individual consumers to both obtain an immediate response and cultivate lasting
customer relationships.
A. direct marketing
B. advertising
C. public relations
D. predictive analytics - Correct Answers -A. direct marketing
,Which of the following is NOT an element in the formation of all contracts?
a. An offer
b. A written agreement
c. An acceptance
d. Bargained-for consideration - Correct Answers -b. A written agreement
Which statement is most accurate with respect to partnerships?
a. A partnership is a separate legal entity
b. General partners have unlimited liability
c. Partners are not agents for the firm
d. Partnership liability requires that one intend to be a partner - Correct Answers -b.
General partners have unlimited liability
If an agent enters into a contract with a third party, who is ordinarily liable?
a. The agent
b. The principal
c. The third party
d. Any witnesses to the contract - Correct Answers -b. The principal
Which of the following represents an example on Judiciary Law?
a. The Supreme Court decision in JAMES v. BOISE No. 15-493. Decided January 25,
2016
b. Internal Revenue Code section 438
c. Federal FAFSA filing requirements
d. Both a and b - Correct Answers -a. The Supreme Court decision in JAMES v. BOISE
No. 15-493. Decided January 25, 2016
Strict liability applies when a defendant places another person in danger, even in the
absence of negligence, simply because he is possession of a dangerous product,
animal or weapon. The plaintiff need not prove negligence. Which of the following would
be an example of strict liability activities?
a. Ultra hazardous activities
b. Partnership activities
c. Constitutional challenges
d. All of the above - Correct Answers -a. Ultra hazardous activities
A court will enforce an oral agreement if there is evidence of the existence of a contract.
There is one particular exception to this rule:
a. Stare decisis
b. Writ of certiorari
c. Statute of Frauds
d. Statute of agreements - Correct Answers -c. Statute of Frauds
Which court has the highest authority over Constitutional questions?
a. U. S. District Court
b. U. S Court of Appeals for the Federal Circuit
,c. U. S. Court of Claims
d. None of the above - Correct Answers -d. None of the above
Information collected from online databases on the Internet is an example of ________
data.
A. primary
B. secondary
C. first-hand
D. experimental - Correct Answers -B. secondary
Which of the following is an example of upward communication?
A. A manual with a listing of company policy
B. A memo exchanged between two C-level employees
C. A suggestion box in the break room
D. An interactive pitch to a potential new client - Correct Answers -C. A suggestion box
in the break room
When a customer purchases an item using a heuristic such as "I bought this last time"
or "price equals quality", they are deploying minimal purchasing effort. Which of the
following items would the customer most likely be buying in this instance?
A. Heterogeneous Shopping Product
B. Convenience Product
C. Specialty Product
D. Unsought Product - Correct Answers -B. Convenience Product
Which of the following is an example of consumer-generated marketing?
A. BMW's use of brand-related videos posted on video-sharing Web sites by its
customers
B. Nike's Nike Plus Web site which helps its customers to customize their shoes
C. Toyota's Facebook page which provides information about its upcoming cars to its
customers
D. Neiman Marcus's InCircle Rewards program for its best customers - Correct Answers
-A. BMW's use of brand-related videos posted on video-sharing Web sites by its
customers
During a firm's strategic planning process, which of the following steps comes last?
A. Tactics
B. Strategy
C. Mission
D. Vision - Correct Answers -A. Tactics
Performing a _____________ is an effective tool as a manager because it seeks
improvements that lead to either a better product or a product made more economically.
A. Economic Order Quantity
B. SWOT Analysis
C. Value Analysis
, D. Marketing ROI - Correct Answers -C. Value Analysis
Which of the following is an example of cause-related marketing?
A. a firm selling groceries without using retail outlets
B. a firm selling energy drinks and relying on social media
C. firm selling low-cost health insurance through online sites
D. a firm selling electronics and giving a percentage of sales to charity - Correct
Answers -D. a firm selling electronics and giving a percentage of sales to charity
Which of the following is most likely an advantage of social media marketing?
A. Social media marketing is targeted and personal.
B. Social media campaign results are easily measured.
C. Social networks are largely marketer controlled.
D. Social media campaigns are simply implemented and rarely backfire. - Correct
Answers -A. Social media marketing is targeted and personal.
Apollo, the market leader in high-resolution cameras and lenses is known for its quality
and customer service. Apollo markets its vast range of cameras, lenses, and camera
accessories directly to final consumers who belong to a broad group of demographic
segments. By doing so, Apollo avoids all intermediaries and provides consumers with
their products at the most competitive prices. Apollo falls under the ________ online
marketing domain.
A. B2C
B. B2B
C. C2C
D. C2B - Correct Answers -A. B2C
When purchasing agents engage into contracts with suppliers for quantity orders, which
of the following factors are generally not considered?
A. Buying agents for large corporations usually demand lower prices and a quantity
discount
B. Corporate buyers demand tight delivery schedules
C. Buyers are more influenced by emotional appeals rather than economic appeals
D. Buyers are more influenced by economic appeals rather than emotional appeals -
Correct Answers -C. Buyers are more influenced by emotional appeals rather than
economic appeals
Indy Unique Inc. makes car parts for engine manufacturers. In the US, the company
sells to body shops that repair everyday sedans and SUVs experiencing problems. In
Europe, Indy Unique sells to new car manufacturers who are assembling new vehicles
off the line. What type of segmentation approaches is Indy Unique Inc. taking in this
scenario?
A. Demographic and Situational
B. Behavioral and Demographic
