MCOM 1300 EXAM 2 – DEAN –
QUESTIONS WITH COMPLETE
ANSWERS
James Gordon Bennett? - ANSWER-Founder of the New York Harold (put substance in
it) wall street, police station, and courts
What contribution did Horace Greely make? - ANSWER-He gave an independent voice
to editorial page. Editor does not have to be propaganda oriented.
What does the term "personal editor" mean? - ANSWER-People identified with the
editor, not the newspaper. Relation was personal like with Horace Greely.
How and when did the first press association start? - ANSWER-- 1848 during the war
with Mexico over Texas
- Bennet was the leader
- Combine forces to report war to save money
Who was Joseph Pulitzer? - ANSWER-- Symbol of new journalism.
- Newspapers were solid and comprehensive.
- Was involved with Yellow Journalism
- immigrant
What was "Yellow Journalism"? - ANSWER-Circulation war between Pulitzer an Hurst.
Yellow Kid.
- present little or no legitimate well-researched news while instead using eye-catching
headlines for increased sales.
What was "Muckraking"? - ANSWER-- Magazine movement that attacked big business,
corruption, politics, and patent medicine (early 1900s)
Describe the tabloids of the 1920s: - ANSWER-- widely sensational. Gave tabloid
journalism a bad name.
- they emphasized photography
Who was Henry Luce and what did he contribute? - ANSWER-Time Magazine in 1923-
first weekly news magazine
What was the nature of journalism in the New Deal Period? - ANSWER-Because of the
wall street crash and depression, journalism changed and became more SPECIALIZED
, What was the new journalism of the 1960s? (three parts) - ANSWER-(three parts)
1. New non-fiction
2. advocate reporting
3. Interpretive reporting
Which was the first TV war? - ANSWER-Vietnam
What is considered to be our greatest newspaper - ANSWER-New York Times (self-
proclaimed)
What must a newspaper do to be considered outstanding?
(three parts) - ANSWER-(three parts)
- Comprehensive coverage
- Great writing
- Leadership
What are the primary functions of a newspaper? - ANSWER-To inform people and
interpret
What has been the pattern on newspapers since 1900 in terms of numbers and
circulation? - ANSWER-- From 1900-1960, the number of newspapers went down, but
circulation increased
- A lot of merger and consolidation caused by television and a loss of adv. revenue
- It has leveled off and went down since then
What did studies show in the 1960s about declining readership? - ANSWER-Young
people were not reading newspapers
What was done to change this situation? - ANSWER-New graphics, content change
Are there more morning or afternoon papers? - ANSWER-Morning
Why is the family owned newspaper becoming a thing of the past? - ANSWER-
Inheritance tax laws
Define a group: - ANSWER-2 or more
What percentage of dailies are controlled by groups? - ANSWER-66-75%
What is intermedia competition? - ANSWER-Competition from local TV stations, rather
than newspapers
Is it better to have one financially strong newspaper in one city than two weaker ones? -
ANSWER-Yes
- Only 3% of American cities have competing newspapers
QUESTIONS WITH COMPLETE
ANSWERS
James Gordon Bennett? - ANSWER-Founder of the New York Harold (put substance in
it) wall street, police station, and courts
What contribution did Horace Greely make? - ANSWER-He gave an independent voice
to editorial page. Editor does not have to be propaganda oriented.
What does the term "personal editor" mean? - ANSWER-People identified with the
editor, not the newspaper. Relation was personal like with Horace Greely.
How and when did the first press association start? - ANSWER-- 1848 during the war
with Mexico over Texas
- Bennet was the leader
- Combine forces to report war to save money
Who was Joseph Pulitzer? - ANSWER-- Symbol of new journalism.
- Newspapers were solid and comprehensive.
- Was involved with Yellow Journalism
- immigrant
What was "Yellow Journalism"? - ANSWER-Circulation war between Pulitzer an Hurst.
Yellow Kid.
- present little or no legitimate well-researched news while instead using eye-catching
headlines for increased sales.
What was "Muckraking"? - ANSWER-- Magazine movement that attacked big business,
corruption, politics, and patent medicine (early 1900s)
Describe the tabloids of the 1920s: - ANSWER-- widely sensational. Gave tabloid
journalism a bad name.
- they emphasized photography
Who was Henry Luce and what did he contribute? - ANSWER-Time Magazine in 1923-
first weekly news magazine
What was the nature of journalism in the New Deal Period? - ANSWER-Because of the
wall street crash and depression, journalism changed and became more SPECIALIZED
, What was the new journalism of the 1960s? (three parts) - ANSWER-(three parts)
1. New non-fiction
2. advocate reporting
3. Interpretive reporting
Which was the first TV war? - ANSWER-Vietnam
What is considered to be our greatest newspaper - ANSWER-New York Times (self-
proclaimed)
What must a newspaper do to be considered outstanding?
(three parts) - ANSWER-(three parts)
- Comprehensive coverage
- Great writing
- Leadership
What are the primary functions of a newspaper? - ANSWER-To inform people and
interpret
What has been the pattern on newspapers since 1900 in terms of numbers and
circulation? - ANSWER-- From 1900-1960, the number of newspapers went down, but
circulation increased
- A lot of merger and consolidation caused by television and a loss of adv. revenue
- It has leveled off and went down since then
What did studies show in the 1960s about declining readership? - ANSWER-Young
people were not reading newspapers
What was done to change this situation? - ANSWER-New graphics, content change
Are there more morning or afternoon papers? - ANSWER-Morning
Why is the family owned newspaper becoming a thing of the past? - ANSWER-
Inheritance tax laws
Define a group: - ANSWER-2 or more
What percentage of dailies are controlled by groups? - ANSWER-66-75%
What is intermedia competition? - ANSWER-Competition from local TV stations, rather
than newspapers
Is it better to have one financially strong newspaper in one city than two weaker ones? -
ANSWER-Yes
- Only 3% of American cities have competing newspapers
