SMPS CPSM - Domain 5 Multiple Choice Questions with Correct Answers

SMPS CPSM - Domain 5 Multiple Choice Questions with Correct Answers Which of the following terms describes the symbolic embodiment of a company, product or service represented through images and ideals? a) Brand b) Brand Architecture c) Corporate Identity d) Unique Value Proposition - c Which of the following is most important in building brand awareness? a) Consistency b) Differentiation c) Proof Points d) Color Choice - a 2Katelyn Whitman, All Rights Reserved © 2025 Which brand architecture scheme uses one name for the branding of all entities? a) Co-Branding b) Dominant Architecture c) Endorsed Branding d) Monolithic Architecture - d A joint venture logo in which both firms' logos are included is considered: a) Logo-linked architecture b) Endorsed branding c) Co-branding d) Discrete architecture - c What is the first step in developing a communications plan? a) Identify key topics b) Define communications objectives c) Engage firm stakeholders d) Define the target audience - b When defining your target audience, you should: 3Katelyn Whitman, All Rights Reserved © 2025 a) Focus mainly on demographic characteristics b) Attempt to reach as many people as possible c) Define only one target audience d) Narrow the audience as much as possible - d The practice of participating in dialogue with clients through social media, content sharing, and other tools is known as