IBM Exam 2 UPDATED ACTUAL Exam
Questions and CORRECT Answers
Demographic Segmentation - CORRECT ANSWER - age, gender, income, family size and
marital status
Geographic Segmentation - CORRECT ANSWER - nations, regions, states, neighborhood,
market size, customer convivence, population shifts
psychographic segmentation - CORRECT ANSWER - using psychology, demographics,
and personality traits to segment customers (reason the customer made the purchase)
behavioral segmentation - CORRECT ANSWER - what do customers do with their goods
and services
substantial - CORRECT ANSWER - is the segment large enough? are there enough
customers for the firm to make a profit?
differentiable - CORRECT ANSWER - do the various segments respond the same to
differing marketing strategies?
targeting - CORRECT ANSWER - evaluating each market segment to determine which
segments present the most attractive opportunity to maximize sales
undifferentiated targeting - CORRECT ANSWER - approaches the marketplace as one
large segment (salt, hangers, uniform products)
differentiated targeting - CORRECT ANSWER - organizations simultaneously pursue
several different market segments, usually with a different strategy for each
, niche marketing - CORRECT ANSWER - large share of small market segments
positioning - CORRECT ANSWER - activities a firm undertakes to create a certain
perception of its product in the eyes of the target market
Positioning steps - CORRECT ANSWER - 1. analyze competitors' positions
2. define your competitive advantage
3. evaluate feedback
repositioning - CORRECT ANSWER - marketing strategy to change the brand's focus or
the position in the consumers mind
b2b demographic - CORRECT ANSWER - industry, size of organization, ownership
structure
b2b geographic - CORRECT ANSWER - country, region, state, climate
b2b behavior - CORRECT ANSWER - purchasing patterns, supplier requirements,
technological orientation
probability sampling - CORRECT ANSWER - random sampling
nonprobability sampling - CORRECT ANSWER - contains element of judgement,
narrows target population, convivence
snowball sampling - CORRECT ANSWER - research participants recruit other
participants
quota sampling - CORRECT ANSWER - divides population into subgroups and then
selects predetermined number of units from each subgroup
Questions and CORRECT Answers
Demographic Segmentation - CORRECT ANSWER - age, gender, income, family size and
marital status
Geographic Segmentation - CORRECT ANSWER - nations, regions, states, neighborhood,
market size, customer convivence, population shifts
psychographic segmentation - CORRECT ANSWER - using psychology, demographics,
and personality traits to segment customers (reason the customer made the purchase)
behavioral segmentation - CORRECT ANSWER - what do customers do with their goods
and services
substantial - CORRECT ANSWER - is the segment large enough? are there enough
customers for the firm to make a profit?
differentiable - CORRECT ANSWER - do the various segments respond the same to
differing marketing strategies?
targeting - CORRECT ANSWER - evaluating each market segment to determine which
segments present the most attractive opportunity to maximize sales
undifferentiated targeting - CORRECT ANSWER - approaches the marketplace as one
large segment (salt, hangers, uniform products)
differentiated targeting - CORRECT ANSWER - organizations simultaneously pursue
several different market segments, usually with a different strategy for each
, niche marketing - CORRECT ANSWER - large share of small market segments
positioning - CORRECT ANSWER - activities a firm undertakes to create a certain
perception of its product in the eyes of the target market
Positioning steps - CORRECT ANSWER - 1. analyze competitors' positions
2. define your competitive advantage
3. evaluate feedback
repositioning - CORRECT ANSWER - marketing strategy to change the brand's focus or
the position in the consumers mind
b2b demographic - CORRECT ANSWER - industry, size of organization, ownership
structure
b2b geographic - CORRECT ANSWER - country, region, state, climate
b2b behavior - CORRECT ANSWER - purchasing patterns, supplier requirements,
technological orientation
probability sampling - CORRECT ANSWER - random sampling
nonprobability sampling - CORRECT ANSWER - contains element of judgement,
narrows target population, convivence
snowball sampling - CORRECT ANSWER - research participants recruit other
participants
quota sampling - CORRECT ANSWER - divides population into subgroups and then
selects predetermined number of units from each subgroup
