Google Ad Certification Exam
Questions and Answers 100% Pass
What is the key value proposition of Google Search campaigns? - ✔✔Show your ads
when a customer is searching for your product or service
Arrange the items below in order of hierarchy, beginning with the top level. -
✔✔Account
Campaign
Ad Group
Ad
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - ✔✔Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? -
✔✔Description line
How can Google Ads help you advance your business goals? - ✔✔All of the above:
Katelyn Whitman, All Rights Reserved © 2025 1
, by driving online, in-app, and over-the-phone sales
by building awareness of your brand
by influencing consideration of your products and services
These ads show up next to Google search results and on other Google partner sites, like
YouTube, when people search for products or services you offer. - ✔✔Search
These ads appear on their own or within other streaming video content on YouTube
and across the Google Display Network. - ✔✔Video
These ads promote your products by giving users detailed information about what
you're selling. They appear on Google Shopping and next to search results. -
✔✔Shopping
These ads drive engagement, app installs, and in-app purchases. They appear across the
Google Search and Display Networks, as well as on Google Play and YouTube. -
✔✔App
Which of the following factors is not considered by Ad Rank in its calculation? -
✔✔Increasing the conversion rate of your landing pages
The likelihood that the ad will be clicked - ✔✔Expected clickthrough rate
How relevant, transparent, and easy-to-navigate the page is for users - ✔✔Landing
page experience
Katelyn Whitman, All Rights Reserved © 2025 2
Questions and Answers 100% Pass
What is the key value proposition of Google Search campaigns? - ✔✔Show your ads
when a customer is searching for your product or service
Arrange the items below in order of hierarchy, beginning with the top level. -
✔✔Account
Campaign
Ad Group
Ad
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - ✔✔Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? -
✔✔Description line
How can Google Ads help you advance your business goals? - ✔✔All of the above:
Katelyn Whitman, All Rights Reserved © 2025 1
, by driving online, in-app, and over-the-phone sales
by building awareness of your brand
by influencing consideration of your products and services
These ads show up next to Google search results and on other Google partner sites, like
YouTube, when people search for products or services you offer. - ✔✔Search
These ads appear on their own or within other streaming video content on YouTube
and across the Google Display Network. - ✔✔Video
These ads promote your products by giving users detailed information about what
you're selling. They appear on Google Shopping and next to search results. -
✔✔Shopping
These ads drive engagement, app installs, and in-app purchases. They appear across the
Google Search and Display Networks, as well as on Google Play and YouTube. -
✔✔App
Which of the following factors is not considered by Ad Rank in its calculation? -
✔✔Increasing the conversion rate of your landing pages
The likelihood that the ad will be clicked - ✔✔Expected clickthrough rate
How relevant, transparent, and easy-to-navigate the page is for users - ✔✔Landing
page experience
Katelyn Whitman, All Rights Reserved © 2025 2
