Marketo Certified Professional (MCA) Exam Prep (Latest
Update) Questions and Verified Answers| 100% Correct|
Grade A+
Which of the following can NOT be used to filter data for Smart Lists?
A) Fields on a lead record.
B) Membership in a program.
C) The number of unique web page visits. - answer-C) The number of unique web page visits.
When a lead fills out a Marketo form, what action occurs?
A)A new lead and a new account are created.
B)A duplicate lead is created.
C)A new account is created.
D)A new lead is created or an existing lead is updated. - answer-D)A new lead is created or an existing
lead is updated.
A marketer wants to use tokens to add more personalized text to a Landing Page. How can the marketer
do this?
A)from the Insert Elements menu
B)by selecting New Token in the Property Sheet
,C)from the Page Elements menu
D)by going to Landing Page Actions > Tokens - answer-A)from the Insert Elements menu
Tags are used to_______ .
A) capture attributes of individual leads.
B)further categorize programs or program types.
C) locate hidden fields on forms.
D) mark custom fields. - answer-B)further categorize programs or program types.
Deleting a list...
A) deletes leads from the database.
B) deletes leads from a Smart List.
C) does not delete the leads in the database.
D) deletes leads from a Program. - answer-C) does not delete the leads in the database.
Landing Page elements include: - answer-forms, rectangles, images
To ensure that your Send Sample Email resolves with tokens, which must you do?
, A) Send your email using the "Send to" box only.
B)Set the email to Approved status.
C)Check the token checkbox.
D) Select a pre-existing lead with populated token. - answer-D) Select a pre-existing lead with populated
token.
How would you dynamically identify leads in a specific geography within your database? - answer-By
using Smart Lists.
What is an Engagement Campaign?
A) An Engagement Campaign is a method of nurturing leads through regular touches, generally via
email.
B) An Engagement Campaign is a single email blast.
C) An Engagement Campaign is a method of re-nurturing unsubscribed leads
D) An Engagement Campaign cookies the leads and should take place on a weekly schedule. - answer-A)
An Engagement Campaign is a method of nurturing leads through regular touches, generally via email.
In order for an email to be used in a Smart Campaign... - answer-the email must be approved.
The "Remove from Flow" action is used to:
Update) Questions and Verified Answers| 100% Correct|
Grade A+
Which of the following can NOT be used to filter data for Smart Lists?
A) Fields on a lead record.
B) Membership in a program.
C) The number of unique web page visits. - answer-C) The number of unique web page visits.
When a lead fills out a Marketo form, what action occurs?
A)A new lead and a new account are created.
B)A duplicate lead is created.
C)A new account is created.
D)A new lead is created or an existing lead is updated. - answer-D)A new lead is created or an existing
lead is updated.
A marketer wants to use tokens to add more personalized text to a Landing Page. How can the marketer
do this?
A)from the Insert Elements menu
B)by selecting New Token in the Property Sheet
,C)from the Page Elements menu
D)by going to Landing Page Actions > Tokens - answer-A)from the Insert Elements menu
Tags are used to_______ .
A) capture attributes of individual leads.
B)further categorize programs or program types.
C) locate hidden fields on forms.
D) mark custom fields. - answer-B)further categorize programs or program types.
Deleting a list...
A) deletes leads from the database.
B) deletes leads from a Smart List.
C) does not delete the leads in the database.
D) deletes leads from a Program. - answer-C) does not delete the leads in the database.
Landing Page elements include: - answer-forms, rectangles, images
To ensure that your Send Sample Email resolves with tokens, which must you do?
, A) Send your email using the "Send to" box only.
B)Set the email to Approved status.
C)Check the token checkbox.
D) Select a pre-existing lead with populated token. - answer-D) Select a pre-existing lead with populated
token.
How would you dynamically identify leads in a specific geography within your database? - answer-By
using Smart Lists.
What is an Engagement Campaign?
A) An Engagement Campaign is a method of nurturing leads through regular touches, generally via
email.
B) An Engagement Campaign is a single email blast.
C) An Engagement Campaign is a method of re-nurturing unsubscribed leads
D) An Engagement Campaign cookies the leads and should take place on a weekly schedule. - answer-A)
An Engagement Campaign is a method of nurturing leads through regular touches, generally via email.
In order for an email to be used in a Smart Campaign... - answer-the email must be approved.
The "Remove from Flow" action is used to:
