Marketo Certified Professional Exam (Latest Update)
Questions and Verified Answers| 100% Correct| Grade A+
Campaign Email Performance Report - ANSWER-Email performance, grouped by Smart Campaigns
Program Performance Report - ANSWER-Measures new people acquired, number of people reaching
success, total costs by program
People by Status Report - ANSWER-Number of people in each status in the database (ie. prospect,
recycled)
People Performance Report - ANSWER-Groups people by any attribute or segmentation. Can use any
custom objects or CRM fields
Sales Insight Email Performance Report - ANSWER-Shows performance of emails sent through CRM.
Group by email or Sales Rep
Engagement Stream Performance Report - ANSWER-Reports on engagement of individual emails in an
engagement stream
Email Insights Dashboard - ANSWER-Analytics - aggregate engagement and delivery metrics. Sends -
explores individual emails. Shows increase/decrease over time
Email Program Dashboard - ANSWER-Shows email performance within each program, activity over time
and total activity, A/B test results
Engagement Program Dashboard - ANSWER-Measures engagement programs using a score of 0-100.
Includes data from last 3 casts. Measures engagement over time and exhaustion
What programs can Email Programs be embedded into? - ANSWER-Default and Event (not Engagement)
What features are enabled on an Email Program? - ANSWER-Recipient time-zone, Head Start, and A/B
Testing
, What are the types of tests in an A/B Test? (4) - ANSWER-Subject line, whole email, From Address,
date/time
What are the types of winner criteria in an A/B Test? (5) - ANSWER-Opens, Clicks, Click to Open %,
Engagement Score, Custom Conversion
What is the minimum amount of time between sending an A/B test and declaring a winner? - ANSWER-4
hours
Stream - ANSWER-A pool of prioritized "content" within an engagement program
What are the two types of content in an Engagement Program? - ANSWER-Emails and Programs
Cast - ANSWER-The event of emails being sent in an engagement program
Stream Cadence - ANSWER-The regular intervals that recipients within the stream receive content
What are the two types of Person Cadence in an Engagement Program? - ANSWER-Normal (receiving
content) or Paused (won't receive content until the next cast)
Exhausted - ANSWER-The status a person gets when they've received every piece of content in a stream
Content Engagement Level - ANSWER-A 0-100 point score that Marketo will give your content based on
an algorithm of engagement
What are the two options when sending an Email with Recipient Time zone to send within 25 hours? -
ANSWER-You have to choose what happens for people who's local time has already passed: 1. Send the
next day at the same time locally or 2. Send using the program's default set time
How does Marketo prioritize Recipient Time Zone? - ANSWER-1. Actual location 2. Inferred location 3.
Subscription time zone set under "My Account"
Questions and Verified Answers| 100% Correct| Grade A+
Campaign Email Performance Report - ANSWER-Email performance, grouped by Smart Campaigns
Program Performance Report - ANSWER-Measures new people acquired, number of people reaching
success, total costs by program
People by Status Report - ANSWER-Number of people in each status in the database (ie. prospect,
recycled)
People Performance Report - ANSWER-Groups people by any attribute or segmentation. Can use any
custom objects or CRM fields
Sales Insight Email Performance Report - ANSWER-Shows performance of emails sent through CRM.
Group by email or Sales Rep
Engagement Stream Performance Report - ANSWER-Reports on engagement of individual emails in an
engagement stream
Email Insights Dashboard - ANSWER-Analytics - aggregate engagement and delivery metrics. Sends -
explores individual emails. Shows increase/decrease over time
Email Program Dashboard - ANSWER-Shows email performance within each program, activity over time
and total activity, A/B test results
Engagement Program Dashboard - ANSWER-Measures engagement programs using a score of 0-100.
Includes data from last 3 casts. Measures engagement over time and exhaustion
What programs can Email Programs be embedded into? - ANSWER-Default and Event (not Engagement)
What features are enabled on an Email Program? - ANSWER-Recipient time-zone, Head Start, and A/B
Testing
, What are the types of tests in an A/B Test? (4) - ANSWER-Subject line, whole email, From Address,
date/time
What are the types of winner criteria in an A/B Test? (5) - ANSWER-Opens, Clicks, Click to Open %,
Engagement Score, Custom Conversion
What is the minimum amount of time between sending an A/B test and declaring a winner? - ANSWER-4
hours
Stream - ANSWER-A pool of prioritized "content" within an engagement program
What are the two types of content in an Engagement Program? - ANSWER-Emails and Programs
Cast - ANSWER-The event of emails being sent in an engagement program
Stream Cadence - ANSWER-The regular intervals that recipients within the stream receive content
What are the two types of Person Cadence in an Engagement Program? - ANSWER-Normal (receiving
content) or Paused (won't receive content until the next cast)
Exhausted - ANSWER-The status a person gets when they've received every piece of content in a stream
Content Engagement Level - ANSWER-A 0-100 point score that Marketo will give your content based on
an algorithm of engagement
What are the two options when sending an Email with Recipient Time zone to send within 25 hours? -
ANSWER-You have to choose what happens for people who's local time has already passed: 1. Send the
next day at the same time locally or 2. Send using the program's default set time
How does Marketo prioritize Recipient Time Zone? - ANSWER-1. Actual location 2. Inferred location 3.
Subscription time zone set under "My Account"
