HUBSPOT Inbound Marketing Certification Exam Questions And Correct
Answers 100% Verified New!!
Using software to automatically enroll every person who downloads a certain ebook into
a month-long email campaign is an example of what? - ANSWER D. Marketing
automation
How does the full path attribution model assign credit? ANS A. 22.5% credit to the first
interaction, the interaction that created the contact, the interaction which created the
deal, and to the interaction that closed the deal. The remaining interactions get the last
10% evenly divided between them.
Fill in the blank: Most tools require you have a confidence threshold of ----, in order to
declare a winner in an A/B test. - ANSWER C. 95%
True or false? Segmentation is a process that helps you understand your leads and
customers better, and behavioral marketing is how you categorize them based on the
understanding you gain. - ANSWER B. False
What's the difference between the buyer's journey and customer journey? - A. The
buyer's journey focuses on activities leading up to a purchase, whereas the customer
journey extends beyond a purchase
True or false? Artificial intelligence is technology that executes tasks based on if-then
statements. - B. False
How can you ensure your content drives action? - B. Include a CTA
How might you ensure your podcast content initiates action? Select all that apply. -
ANSWER A. Include your CTA link in the show notes B. Shorten you URL to keep CTAs
concise C. Consider mid-roll CTAs
,Fill in the blank. Behavioral marketing is the method by which companies target
auditerm-6-ences based on their behavior, interests, intentions, geolocation, and other
metrics using _________, cookies, search history, and other insights. A. Funnel reports B.
Advertising C. Web Analytics D. TikTok - ANSWER C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's
journey. // Dog-owner Dia struggles to walk her dog in her neighborhood. Her dog
struggles with obedience and anxiety when approaching new dogs. She's looking for a
local dog trainer that provides obedience training and can socialize her dog to
overcome its anxiety. Dia uses Yelp to compare local dog trainers. - ANSWER A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B.
Strategy C. Correlation D. Behavioral Marketing - ANSWER A. Causation
What is the process for creating a successful content distribution strategy? - ANSWER
D. Define a content distribution goal, identify your audience's preferred channels, and
experiment with new marketing channels
True or False? People are protective of their privacy and don't want their experiences
highly personalized. - ANSWER B. False
Why do chatbots make a great tool in strategically applying marketing automation and
AI? A. They create buyer personas. B. They can reduce friction around availability. C.
They are the main tool to streamline cadence and content. D. They are used for journey
mapping. ANSWER B. They can reduce friction around availability
Blogging, SEO, and social publishing are cornerstones of any marketer's strategy.
Which stage of your flywheel is an appropriate place for the utilization of these three
strategies? A. Delight B. Engage C. Consideration D. Attract - ANSWER D. Attract
Customer Segmentation means that: A. Turning an anonymous site visitor into a named
lead B. With Inbound, Customer segmentation isn't required C. Means segmenting the
customers - classifying them into much smaller groups or profiles of consumers that
have shown interest. D. An engaged process one undertakes by way of reaching and
,completing a buy - ANSWER C. This would involve classification and sorting your
contacts into much smaller-sized group profiles, enshrined in uniformity.
Database segmentation, marketing automation, and multichannel communication are
examples of strategies that happen at what stage of your marketing flywheel? A. Attract
B. Engage C. Consideration D. Delight - ANSWER B. Engage
Fill in the blank. Behavioral marketing empowers your ability as a marketer to
personalize your customers' experience. Personalization is about creating _______. A.
Mutuality B. Workflows C. Independence D. Buyer Personas - ANSWER A. Mutuality
Buying insights show all of the following EXCEPT: A. The age group of your buyers B.
Which buyers will be responsive and which will not listen to you C. What sources your
buyers rely on for decision making when researching choices D. What kinds of thinking
get in the way of a buyer considering one of your options - ANSWER A. The age group
of your buyers
Fill in the blank: To know when to deliver what content to your audience, you have to
understand _____. A. Your martech stack B. The buterm-33yer's journey C. How to
publish blog content D. How social media platforms work - ANSWER B. The buyer's
journey
What is a buyer persona? - ANSWER A fake, generalized representation of who your
ideal customer is, which you create based on research and analysis of those who are
buying from you
What kind of information do you need to curate a buyer persona? - ANSWER -
Customers' background, goals, challenges
Interests and needs
Age
Incentives/Motivations
From where they get their information
Negative personas are: People who are not an ideal fit for your business
, How to conduct buyer persona research? - ANSWER - Through Surveys
- Forms
- Your sales team
- Social media
- Interviews
What questions do you ask during buyer persona interviews? - ANSWER Questions
providing context into demographics of a buyer, reasons why they would invest in your
product, and drivers of each phase of their decision-making process.
How might buyer personas influence your strategies for marketing, sales, and service? -
ANSWER They let your marketing become personalized across segments of an
audience. In general, these make those strategies much more focused and personalized
to fit their needs.
What are the two things a buyer persona is made up of? - ANSWER 1. Demographic
insights
2. Buying insights
What's the name and number of stages of the buyer's journey? - ANSWER 1.
Awareness stage
2. Consideration stage
3. Decision stage
What kinds of questions would define the awareness stage? - ANSWER - How do
buyers describe their challenges or goals?
- What symptoms are your buyers experiencing?
- How to buyers consume content or conduct research?
Answers 100% Verified New!!
Using software to automatically enroll every person who downloads a certain ebook into
a month-long email campaign is an example of what? - ANSWER D. Marketing
automation
How does the full path attribution model assign credit? ANS A. 22.5% credit to the first
interaction, the interaction that created the contact, the interaction which created the
deal, and to the interaction that closed the deal. The remaining interactions get the last
10% evenly divided between them.
Fill in the blank: Most tools require you have a confidence threshold of ----, in order to
declare a winner in an A/B test. - ANSWER C. 95%
True or false? Segmentation is a process that helps you understand your leads and
customers better, and behavioral marketing is how you categorize them based on the
understanding you gain. - ANSWER B. False
What's the difference between the buyer's journey and customer journey? - A. The
buyer's journey focuses on activities leading up to a purchase, whereas the customer
journey extends beyond a purchase
True or false? Artificial intelligence is technology that executes tasks based on if-then
statements. - B. False
How can you ensure your content drives action? - B. Include a CTA
How might you ensure your podcast content initiates action? Select all that apply. -
ANSWER A. Include your CTA link in the show notes B. Shorten you URL to keep CTAs
concise C. Consider mid-roll CTAs
,Fill in the blank. Behavioral marketing is the method by which companies target
auditerm-6-ences based on their behavior, interests, intentions, geolocation, and other
metrics using _________, cookies, search history, and other insights. A. Funnel reports B.
Advertising C. Web Analytics D. TikTok - ANSWER C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's
journey. // Dog-owner Dia struggles to walk her dog in her neighborhood. Her dog
struggles with obedience and anxiety when approaching new dogs. She's looking for a
local dog trainer that provides obedience training and can socialize her dog to
overcome its anxiety. Dia uses Yelp to compare local dog trainers. - ANSWER A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B.
Strategy C. Correlation D. Behavioral Marketing - ANSWER A. Causation
What is the process for creating a successful content distribution strategy? - ANSWER
D. Define a content distribution goal, identify your audience's preferred channels, and
experiment with new marketing channels
True or False? People are protective of their privacy and don't want their experiences
highly personalized. - ANSWER B. False
Why do chatbots make a great tool in strategically applying marketing automation and
AI? A. They create buyer personas. B. They can reduce friction around availability. C.
They are the main tool to streamline cadence and content. D. They are used for journey
mapping. ANSWER B. They can reduce friction around availability
Blogging, SEO, and social publishing are cornerstones of any marketer's strategy.
Which stage of your flywheel is an appropriate place for the utilization of these three
strategies? A. Delight B. Engage C. Consideration D. Attract - ANSWER D. Attract
Customer Segmentation means that: A. Turning an anonymous site visitor into a named
lead B. With Inbound, Customer segmentation isn't required C. Means segmenting the
customers - classifying them into much smaller groups or profiles of consumers that
have shown interest. D. An engaged process one undertakes by way of reaching and
,completing a buy - ANSWER C. This would involve classification and sorting your
contacts into much smaller-sized group profiles, enshrined in uniformity.
Database segmentation, marketing automation, and multichannel communication are
examples of strategies that happen at what stage of your marketing flywheel? A. Attract
B. Engage C. Consideration D. Delight - ANSWER B. Engage
Fill in the blank. Behavioral marketing empowers your ability as a marketer to
personalize your customers' experience. Personalization is about creating _______. A.
Mutuality B. Workflows C. Independence D. Buyer Personas - ANSWER A. Mutuality
Buying insights show all of the following EXCEPT: A. The age group of your buyers B.
Which buyers will be responsive and which will not listen to you C. What sources your
buyers rely on for decision making when researching choices D. What kinds of thinking
get in the way of a buyer considering one of your options - ANSWER A. The age group
of your buyers
Fill in the blank: To know when to deliver what content to your audience, you have to
understand _____. A. Your martech stack B. The buterm-33yer's journey C. How to
publish blog content D. How social media platforms work - ANSWER B. The buyer's
journey
What is a buyer persona? - ANSWER A fake, generalized representation of who your
ideal customer is, which you create based on research and analysis of those who are
buying from you
What kind of information do you need to curate a buyer persona? - ANSWER -
Customers' background, goals, challenges
Interests and needs
Age
Incentives/Motivations
From where they get their information
Negative personas are: People who are not an ideal fit for your business
, How to conduct buyer persona research? - ANSWER - Through Surveys
- Forms
- Your sales team
- Social media
- Interviews
What questions do you ask during buyer persona interviews? - ANSWER Questions
providing context into demographics of a buyer, reasons why they would invest in your
product, and drivers of each phase of their decision-making process.
How might buyer personas influence your strategies for marketing, sales, and service? -
ANSWER They let your marketing become personalized across segments of an
audience. In general, these make those strategies much more focused and personalized
to fit their needs.
What are the two things a buyer persona is made up of? - ANSWER 1. Demographic
insights
2. Buying insights
What's the name and number of stages of the buyer's journey? - ANSWER 1.
Awareness stage
2. Consideration stage
3. Decision stage
What kinds of questions would define the awareness stage? - ANSWER - How do
buyers describe their challenges or goals?
- What symptoms are your buyers experiencing?
- How to buyers consume content or conduct research?
