1. Ch. 1 Information
Systems in Busi-
ness Today
2. What are the six 1. Operational Excellence
strategic busi- 2. New Products, Services, and Business models
ness objectives 3. Customer and Supplier Intimacy
firms invest in 4. Improved Decision Making
IST to achieve? 5. Competitive Advantage
6. Survival
3. The interde- Business Firms -> information systems -Hardware
pendence be- - Data Management
tween organiza- - Telecommunications
tions and Infor-
mation technolo-
gy
4. Operational Ex- -Improvement of efficiency to attain higher
cellence profitability
- Information systems, technology an important
tool in achieving greater efficiency and
productivity
- Walmart's Retail Link system links suppliers to
stores for superior replenishment system
5. New Products, - Business model: describes how company
Services, and produces, delivers, and sells product or service to
Business Models create wealth
- Information systems and technology a major
enabling tool for new products, services,
business models
• Examples: Apple's iPad, Google's Android OS,
and Netflix
6. Customer and - Serving customers well leads to customers returning,
Supplier Intima- which raises revenues and profits.
cy • Example: High-end hotels that use computers to track
customer preferences and used to monitor and
, IST 305 EXAM 1 CH. 1-4 WITH 100% VERIFIED ANSWERS
customize environment
- Intimacy with suppliers allows them to provide vital
inputs, which lowers costs.
• Example: JCPenney's information system which links
sales records to contract manufacturer
7. Improved Deci- - Without accurate information:
sion Making • Managers must use forecasts, best guesses, luck
• Results in:
- Overproduction, underproduction
- Misallocation of resources
- Poor response times
• Poor outcomes raise costs, lose customers
- Example: Verizon's Web-based digital dashboard to
provide managers with real-time data on customer
complaints, network performance, line outages, and
so on
8. Competitive Ad- Delivering better performance
vantage - Charging less for superior products
- Responding to customers and suppliers in
real time
- Examples: Apple, Walmart, UPS
9. Survival - Information technologies as necessity of business
- Industry-level changes
• Example: Citibank's introduction of ATMs
- Governmental regulations requiring record keeping
• Examples: Toxic Substances Control Act,
Sarbanes-Oxley Act
• Dodd-Frank Act
10. Information Sys- Set of interrelated components
tem - Collect, process, store, and distribute
information
- Support decision making, coordination, and
control
11. Information vs Data are streams of raw facts
Data Information is data shaped into meaningful form
, IST 305 EXAM 1 CH. 1-4 WITH 100% VERIFIED ANSWERS
12. Three activities - Input: Captures raw data from organization or
of information external environment
systems - Processing: Converts raw data into meaningful
produce infor- form
mation organiza- - Output: Transfers processed information to
tions need people or activities that use it
13. Levels in a firm TOP -Senior Management
MIDDLE - Middle management (Scientists and knowl-
edge workers)
BOTTOM - Operational Management (Production and
service workers/Data workers)
14. How IST is Using information systems
shaped effectively requires an
understanding of the
organization, management, and
information technology
shaping the systems.
15. Organizational Hierarchy of authority, responsibility
dimension of • Senior management
Information • Middle management
Systems • Operational management
• Knowledge workers
• Data workers
• Production or service workers
Separation of business functions
• Sales and marketing
• Human resources
• Finance and accounting
• Manufacturing and production
- Unique business processes
- Unique business culture
- Organizational politics
16. Management di- - Managers set organizational strategy for
mension of infor- responding to business challenges
- In addition, managers must act creatively: