Operations and Supply Chain Management, 16th
Edition
by F. Robert Jacobs and Richard Chase
Chapters 1 - 22 | Complete
1-1
, TABLE OF CONTENTS
R R
ChapterR1:RIntroduction
ChapterR2:RStrategy
ChapterR3:RDesignRofRProductsRandRServices
ChapterR4:RProjects
ChapterR5:RStrategicRCapacityRManagement
ChapterR6:RLearningRCurves
ChapterR7:RManufacturingRProcesses
ChapterR8:RFacilityRLayout
ChapterR9:RServiceRProcesses
ChapterR10:RWaitingRLineRAnalysisRandRSimulation
ChapterR11:RProcessRDesignRandRAnalysis
ChapterR12:RQualityRManagement
ChapterR13:RStatisticalRQualityRControl
ChapterR14:RLeanRSupplyRChains
ChapterR15:RLogisticsRandRDistributionRManagement
ChapterR16:RGlobalRSourcingRandRProcurement
ChapterR17:RTheRInternetRofRThingsRandRERP
ChapterR18:RForecasting
ChapterR19:RSalesRandROperationsRPlanning
ChapterR20:RInventoryRManagement
ChapterR21:RMaterialRRequirementsRPlanning
ChapterR22:RWorkcenterRScheduling
1-2
,CHAPTER 1 R
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
R R R R
DiscussionRQuestions
1. UsingRExhibitR1.3RasRaRmodel,RdescribeRtheRsource-make-deliver-
returnRrelationshipsRinRtheRfollowingRsystems:
a. AnRairline
Source:R AircraftRmanufacturer,Rin-flightRfood,RrepairRparts,RcomputerRsystems
Make:RAircraftRandRflightRcrewRscheduling,RgroundRservicesRprovidedRatRairports,
RaircraftRmaintenanceRandRrepair
Deliver:ROutboundRandRarrivingRpassengerRservice,RbaggageRhand
lingRReturn:RResolveRanyRpost-
serviceRissuesRsuchRasRlostRorRdamagedRluggage
b. AnRautomobileRmanufacturer
Source:R SuppliersRofRcomponentsRandRrawRmaterials
Make:RManufacturingRofRvehiclesRandRcomponentsRorRsubassembliesRtoRbeRsold
RasRspareRparts
Deliver:RDeliveryRtoRandRsalesRfromRdealerships,RdeliveryRofRspareRpartsRtoRtheR
wholesaleRsystem
Return:R WarrantyRandRrecallRrepairs,Rtrade-ins
c. ARhospital
Source:RMedicalRsupplies,RcleaningRservices,RdisposalRservices,RfoodRservices,R
qualifiedRpersonnel
Make:R InpatientRrooms,RoutpatientRclinics,RemergencyRroom,RoperatingRrooms
Deliver:RSchedulingRpatients,RprovidingRtreatment,RambulanceRservice,RfamilyRco
unselingRReturn:RBillingRerrors,RfollowRupRvisits
d. AnRinsuranceRcompany
Source:R SuppliesRneededRforRtheRoffice,Runderwriters,RlegalRauthorityRtoRoperate
1-3
, Make:REstablishRpolicyRguidelinesRandRpricing,RfieldRagent/representativeRandRf
acilityRnetwork,RdevelopRInternetRserviceRcapabilities,RestablishRpreferredRvehicl
eRrepairRserviceRnetwork
Deliver:RMeetRwithRandRadviseRclients,RwriteRpolicies,RprocessRandRpa
yRclaimsRReturn:R refundRofRoverpayments
2. DefineRtheRserviceRpackageRofRyourRcollegeRorRuniversity.RWhatRisRitsRstrongestRelement?
RWhatRisRitsRweakestRone?
TheRcategoriesRwithRexamplesRare:
SupportingRfacilityR-
Rlocation,Rbuildings,Rlabs,RparkingRFacilitatingRgoodsR–
RclassRschedules,Rcomputers,Rbooks,Rchalk
ExplicitRservicesR–
RclassesRwithRqualifiedRinstructors,RplacementRofficesRImplicitRse
rvicesR–RstatusRandRreputationR(e.g.,RIvyRLeagueRschools)
AtRIndianaRUniversityRandRtheRUniversityRofRSouthernRCalifornia,RamongRtheirRstrong
estRelementsRareRtheirRbusinessRschoolsRandRtheirROperationsRManagementRprogram
sR(ofRcourse).RBothRalsoRhaveRveryRdedicatedRalumniRnetworks.RARweakRelementRofRIn
dianaRUniversityRisRitsRweakRfootballRprogram;RforRUSC,RweakRelementsRareRon-
campusRparkingRandRhousing.
3. WhatRserviceRindustryRhasRimpressedRyouRtheRmostRwithRitsRinnovativeness?
OurRvoteRgoesRtoRcruiseRlinesRwhichRhaveRintroducedRsuchRonboardRinnovationsRasR
waveRmachinesRforRbellyRboardingRandRrockRclimbingRwalls,RasRwellRasRallRsortsRofRot
herRamenitiesRtoRkeepRcruisersRinvolved.R TheRindustryRisRdoingRrecordRbusinessRasRw
ell.
SomeRofRtheRstandoutRcompaniesRinRlessRinnovativeRindustriesRareRBankRofRAmericaR(h
asRaRformalizedRresearchRprogramRtoRtryRoutRnewRcustomerRservices/amenitiesRsuchRa
sRvideoRscreensRinRnextRtoRtellerRlines),RIntuitR(e.g.,RputtingRQuickenRmoneyRmanageme
ntRsoftwareRonline),RIkea,RJetBlueRAirlines,RandRProgressiveRInsuranceR(discussedRlater
RinRtheRbook).
4. WhatRisRproduct-serviceRbundlingRandRwhatRareRtheRbenefitsRtoRcustomers?
Product-serviceRbundlingRisRaddingRValue-
addedRservicesRtoRaRfirm’sRproductRofferingsRtoRcreateRmoreRvalueRforRtheRcustomer.RT
hisRprovidesRbenefitsRinRtwoRareas.RFirst,RthisRdifferentiatesRtheRorganizationRfromRtheRc
ompetition.RSecondly,RtheseRservicesRtieRcustomersRtoRtheRorganizationRinRaRpositiveRw
ay.RAlternatively,RbundlingRcanRalsoRinvolveRaddingRproductsRtoRaRservice,RforRexample
,RaddingRtheRsaleRofRconvenienceRitemsRandRsnacksRatRaRhotel.
5. WhatRisRtheRdifferenceRbetweenRaRserviceRandRaRgood?
ARserviceRisRanRintangibleRprocessR(youRcan’tRholdRitRinRyourRhands),RwhileRaRgoodRisRt
heRphysicalRoutputRofRaRprocess.
6. LookRatRtheRjobRpostingsRatRhttp://www.indeed.comRandRevaluateRtheRopportunities
RforRanROSMRmajorRwithRseveralRyearsRof Rexperience.
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