BRM Exam 1 Practice II UPDATED Exam
Questions and CORRECT Answers
Marketing research attempts to provide accurate information in order to reduce uncertainty in
decision-making. - CORRECT ANSWER - True
2. The primary task of marketing managers is to make effective decisions. - CORRECT
ANSWER - True
The term "research" means "to search again." - CORRECT ANSWER - True
The most common forms of performance-monitoring research are an analysis of sales
performance and an analysis of market-share performance. - CORRECT ANSWER - True
The value of marketing research efforts will depend on whether the decision that needs to be
made is tactical or strategic. - CORRECT ANSWER - True
Input data can come from internal sources of the organization, but not from external sources. -
CORRECT ANSWER - False
An organization's salesforce frequently provides important marketing intelligence information. -
CORRECT ANSWER - True
Computer databases provide an efficient way to find published information. - CORRECT
ANSWER - True
Data obtained from bar-code readings by optical scanners in supermarkets about product and
price information is referred to as scanner data. - CORRECT ANSWER - True
, The purpose of exploratory research is to provide conclusive evidence for a particular marketing
action. - CORRECT ANSWER - False
Descriptive research can be a useful way to segment target markets. - CORRECT
ANSWER - True
Descriptive studies provide causal evidence. - CORRECT ANSWER - False
Exploratory research is typically conducted at the early stages of decision-making. - CORRECT
ANSWER - True
Survey research is conducted as part of a descriptive research study. - CORRECT
ANSWER - True
The obligation on the part of the researcher to protect the identify of an individual research
respondent is a matter of confidentiality. - CORRECT ANSWER - True
1. The systematic and objective process of generating information to improve marketing
decisions is the essence of:
a. Business research.
b. relationship marketing.
c. basic research.
d. none of the above - CORRECT ANSWER - a. Business research
2. Which of the following is an important aspect of the business research process?
a. Designing a method for data collection
b. Determining what information is needed to make a decision
c. Analyzing the results of a research study
d. All of the above - CORRECT ANSWER - d. All of the above
Questions and CORRECT Answers
Marketing research attempts to provide accurate information in order to reduce uncertainty in
decision-making. - CORRECT ANSWER - True
2. The primary task of marketing managers is to make effective decisions. - CORRECT
ANSWER - True
The term "research" means "to search again." - CORRECT ANSWER - True
The most common forms of performance-monitoring research are an analysis of sales
performance and an analysis of market-share performance. - CORRECT ANSWER - True
The value of marketing research efforts will depend on whether the decision that needs to be
made is tactical or strategic. - CORRECT ANSWER - True
Input data can come from internal sources of the organization, but not from external sources. -
CORRECT ANSWER - False
An organization's salesforce frequently provides important marketing intelligence information. -
CORRECT ANSWER - True
Computer databases provide an efficient way to find published information. - CORRECT
ANSWER - True
Data obtained from bar-code readings by optical scanners in supermarkets about product and
price information is referred to as scanner data. - CORRECT ANSWER - True
, The purpose of exploratory research is to provide conclusive evidence for a particular marketing
action. - CORRECT ANSWER - False
Descriptive research can be a useful way to segment target markets. - CORRECT
ANSWER - True
Descriptive studies provide causal evidence. - CORRECT ANSWER - False
Exploratory research is typically conducted at the early stages of decision-making. - CORRECT
ANSWER - True
Survey research is conducted as part of a descriptive research study. - CORRECT
ANSWER - True
The obligation on the part of the researcher to protect the identify of an individual research
respondent is a matter of confidentiality. - CORRECT ANSWER - True
1. The systematic and objective process of generating information to improve marketing
decisions is the essence of:
a. Business research.
b. relationship marketing.
c. basic research.
d. none of the above - CORRECT ANSWER - a. Business research
2. Which of the following is an important aspect of the business research process?
a. Designing a method for data collection
b. Determining what information is needed to make a decision
c. Analyzing the results of a research study
d. All of the above - CORRECT ANSWER - d. All of the above
