©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
MKTG 482 Quiz 2 Exam Questions And
Answers 100% Guaranteed Pass.
Marketing through sports represents a key strategy domain for marketers today. Within this
domain there are two types of strategies. They are: - Answer✔traditional & sponsorship
Identify the four strategies that represent specific applications of sponsorship principles. -
Answer✔traditional sponsorship, venue naming rights, licensing, and endorsements
____ involves the creation of an official relationship between a marketer and some noteworthy
sports property. - Answer✔Relationship marketing
Off-Road racing car drivers Sammy Plankton and Ashton Hardy have launched a men's cologne
called Appeal. Plankton will serve as official spokesman for the fragrance and encourage his fans
to buy the product. This is an example of which type of sports marketing? -
Answer✔Endorsements
To kick-off its upcoming season, the University of Arizona staged "Midnight Madness,"
complete with contests, giveaways, player introductions, and a short scrimmage. The purpose
was to get students hyped up about the upcoming season. In terms of the sports event pyramid,
"Midnight Madness" would be a: - Answer✔local event*
Which of the following cultural changes has had the greatest impact on sports marketers as they
compete for consumers? - Answer✔a. consumers' increased discretionary time
The state of Georgia wants to estimate the economic impact of bow-hunting season on the state's
revenues. The process used to calculate this estimate is: - Answer✔similar to that used for
estimating the impact of sporting events
What makes the gathering of data for calculating gross domestic sports product (GDSP) the most
challenging? - Answer✔The difficulty associated with identifying the components of GDSP.
Vodafone, a telecommunications company sponsors a Formula 1 racecar that was recently
involved in a spectacular wreck at the Monaco track. The wreck was shown several times on
local news broadcasts across the nation, and each time the Vodafone brand name was easily
visible on the hood of the car it sponsored. Vodafone had someone in the role of _____ count
how many exposures the brand actually received as a result of the accident. -
Answer✔sponsorship evaluation
1|Page
, ©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
Golfers Paradise offers golf lesson to budding golf enthusiasts. Golf Paradise is offering: -
Answer✔sports-related products
Which form of sponsorship is referred to as personal sponsorship? - Answer✔Endorsements
Which of the following strategies is NOT a part of the sports marketing environment matrix? -
Answer✔Market-dominant
In the sports marketing environment matrix, the two domains that describe nonsports product
strategies are: - Answer✔domain-focused and mainstream
Identify the two domains that describe sports product strategies in the sports marketing
environment matrix. - Answer✔Product-focused and sports-dominant
In the mainstream strategy of the sports marketing, which component of marketing mix is the
most difficult to use to create sports overlay? - Answer✔Price
Curvy's cereal is marketed in the highly recognizable blue box. One of the most noticeable
_____ decisions in the mainstream strategy was to make the box color blue in the honor of the
swimming champion Dora Knightly. - Answer✔product
Hoby Rupert, creator of Bawls Guarana, the world's most caffeinated soft drink, believes video
games have great potential if the product is featured as part of the game and a fee is paid for that
product placement. In one game, Bawls bottle caps are used as currency. In another, the product's
vending machines dispense energy points. Identify the marketing mix used to create sports
overlay for this mainstream marketing strategy. - Answer✔Promotion
Axamark signed a multi-year extension to manage food services at Angel stadium of Anaheim.
This strategy is an example of using the _____ component of the marketing mix to create a
sports overlay. - Answer✔place
The objective of which strategy is to sell the sports product through traditional strategic
initiatives? - Answer✔Product-focused
Which strategy involves a sponsor who uses the association with sports to effectively market
nonsports products? - Answer✔Domain-focused
Mooney Dunes, a toy car manufacturer, entered into an agreement with a famous car racing
championship. As per this agreement, Mooney Dunes will sponsor the championship. In return it
will be able to use the logo and produce the miniature versions of the cars used in the
championship. This is an example of the use of _____ in a domain-based strategy. -
Answer✔licensing
Which strategy is characterized by official sponsors of a sports property who are selling other
sports products? - Answer✔Sports-dominant
2|Page
MKTG 482 Quiz 2 Exam Questions And
Answers 100% Guaranteed Pass.
Marketing through sports represents a key strategy domain for marketers today. Within this
domain there are two types of strategies. They are: - Answer✔traditional & sponsorship
Identify the four strategies that represent specific applications of sponsorship principles. -
Answer✔traditional sponsorship, venue naming rights, licensing, and endorsements
____ involves the creation of an official relationship between a marketer and some noteworthy
sports property. - Answer✔Relationship marketing
Off-Road racing car drivers Sammy Plankton and Ashton Hardy have launched a men's cologne
called Appeal. Plankton will serve as official spokesman for the fragrance and encourage his fans
to buy the product. This is an example of which type of sports marketing? -
Answer✔Endorsements
To kick-off its upcoming season, the University of Arizona staged "Midnight Madness,"
complete with contests, giveaways, player introductions, and a short scrimmage. The purpose
was to get students hyped up about the upcoming season. In terms of the sports event pyramid,
"Midnight Madness" would be a: - Answer✔local event*
Which of the following cultural changes has had the greatest impact on sports marketers as they
compete for consumers? - Answer✔a. consumers' increased discretionary time
The state of Georgia wants to estimate the economic impact of bow-hunting season on the state's
revenues. The process used to calculate this estimate is: - Answer✔similar to that used for
estimating the impact of sporting events
What makes the gathering of data for calculating gross domestic sports product (GDSP) the most
challenging? - Answer✔The difficulty associated with identifying the components of GDSP.
Vodafone, a telecommunications company sponsors a Formula 1 racecar that was recently
involved in a spectacular wreck at the Monaco track. The wreck was shown several times on
local news broadcasts across the nation, and each time the Vodafone brand name was easily
visible on the hood of the car it sponsored. Vodafone had someone in the role of _____ count
how many exposures the brand actually received as a result of the accident. -
Answer✔sponsorship evaluation
1|Page
, ©SIRJOEL 2024/2025 ALL RIGHTS RESERVED.
Golfers Paradise offers golf lesson to budding golf enthusiasts. Golf Paradise is offering: -
Answer✔sports-related products
Which form of sponsorship is referred to as personal sponsorship? - Answer✔Endorsements
Which of the following strategies is NOT a part of the sports marketing environment matrix? -
Answer✔Market-dominant
In the sports marketing environment matrix, the two domains that describe nonsports product
strategies are: - Answer✔domain-focused and mainstream
Identify the two domains that describe sports product strategies in the sports marketing
environment matrix. - Answer✔Product-focused and sports-dominant
In the mainstream strategy of the sports marketing, which component of marketing mix is the
most difficult to use to create sports overlay? - Answer✔Price
Curvy's cereal is marketed in the highly recognizable blue box. One of the most noticeable
_____ decisions in the mainstream strategy was to make the box color blue in the honor of the
swimming champion Dora Knightly. - Answer✔product
Hoby Rupert, creator of Bawls Guarana, the world's most caffeinated soft drink, believes video
games have great potential if the product is featured as part of the game and a fee is paid for that
product placement. In one game, Bawls bottle caps are used as currency. In another, the product's
vending machines dispense energy points. Identify the marketing mix used to create sports
overlay for this mainstream marketing strategy. - Answer✔Promotion
Axamark signed a multi-year extension to manage food services at Angel stadium of Anaheim.
This strategy is an example of using the _____ component of the marketing mix to create a
sports overlay. - Answer✔place
The objective of which strategy is to sell the sports product through traditional strategic
initiatives? - Answer✔Product-focused
Which strategy involves a sponsor who uses the association with sports to effectively market
nonsports products? - Answer✔Domain-focused
Mooney Dunes, a toy car manufacturer, entered into an agreement with a famous car racing
championship. As per this agreement, Mooney Dunes will sponsor the championship. In return it
will be able to use the logo and produce the miniature versions of the cars used in the
championship. This is an example of the use of _____ in a domain-based strategy. -
Answer✔licensing
Which strategy is characterized by official sponsors of a sports property who are selling other
sports products? - Answer✔Sports-dominant
2|Page
