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Samenvatting Valuable Contentmarketing H11 (Nederlands) | Cijfer: 9,3

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Contentmarketing
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Dit is een samenvatting van Hoofdstuk 11: Pulling Together a Valuable Content Strategy uit het boek Valuable Content Marketing: How to Make Quality Content Your Key to Success, 2nd Edition door Sonja Jefferson en Sharon Tanton. Dit is tentamenstof voor het tentamen Contentmarketing tijdens de specialisatie Digitale Media van het tweede jaar Creative Business aan de Hogeschool van Amsterdam. Ik heb een 9,3 gehaald voor dit tentamen

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SAMENVATTING
H11 – Pulling together a valuable content strategy

Sara van Elferen
Contentmarketing




VALUABLE CONTENT MARKETING
Sonja Jefferson & Sharon Tanton

, Inhoudsopgave
Stap 1: Maak je doelen duidelijk 3
Stap 2: Ken je bedrijf 3
Step 3: Ken je klanten 4
Stap 4: Vind het verhaal achter de content 6
Stap 5: Je waardevolle content nailen sweet sport en visie 7
Stap 6: Je contentinzet en -strategie 8
Stap 7: Bereid je platform voor en kies je tools 8
Stap 8: Organiseer om het te laten werken 9
Stap 9: Succes meten 10
Stap 10: Werk uit waar je nu staat en plan de verandering 12




1
Connected book
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Sonja Jefferson, Sharon Tanton Valuable Content Marketing
Publisher: maart 2016 ISBN: 9780749479343 Edition: Unknown

Document information

Study
Creative Business
Summarized whole book?
No
Which chapters are summarized?
H11
Uploaded on
May 5, 2020
Number of pages
13
Written in
2019/2020
Type
Summary
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Subjects

  • creative business
  • contentmarketing
  • digitale media
  • sonja jefferson
  • sharon tanton
  • h11
  • tentamen
  • hva
  • hogeschool van amsterdam
  • cb
  • valuable content marketing

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