Adobe Certified Expert – Marketo Engage Business Practitioner Expert Certification Exam Questions
And Answers Latest Update
Adobe Certified Expert – Marketo Engage Business Practitioner
Expert Certification Exam Questions And Answers Latest Update
What assets can be shared between Workspaces? - ✔✔✔-Email templates, Landing
page templates, Models (including revenue models), Smart campaigns, smart lists,
segmentations
What items can be cloned from one Workspace to another? - ✔✔✔-Programs,
emails, landing pages, forms
What are the possible values for Registration Source Type? (a system field) - ✔✔✔-
List import, Salesforce.com, Web form fillout, Sales email, Web service API, New
person, Munchkin API, Social app, Event partner
How do you edit qualification rules in a smart campaign? - ✔✔✔-Click "schedule"
tab and then "edit settings"; can change communication limits here and whether
someone can go once, every time or once every # days/weeks/months through the
smart campaign
Why would you use a People by Status report? - ✔✔✔-To review how well people
are being moved through the marketing and sales process by checking how many
appear in each Person Status value every month
Is Form Pre-Fill enabled by default? - ✔✔✔-Yes
At which levels can you disable Form Pre-fill? - ✔✔✔-Admin level, landing page
level, form level
What happens to Form Pre-fill when you try to embed a form on your own page
(non-Marketo landing page or website)? - ✔✔✔-You cannot use Form Pre-fill (it will
not work)
©®™ Page 1
, Adobe Certified Expert – Marketo Engage Business Practitioner Expert Certification Exam Questions
And Answers Latest Update
What does Input Masking do on a Marketo form? - ✔✔✔-It restricts input from a
user; if you want the user to enter information in a specific format (like a phone
number) that is when you would use Input Masking
What does the key icon next to the "From address" field in the email editor mean?
- ✔✔✔-That icon identifies whether the DKIM is set for the company domain
If they key icon next to the "From address" field in the email editor is grayed out,
what does that mean? - ✔✔✔-There is no DKIM associated (or set up for) that
company domain
What needs to be enabled for Progressive Profiling to work on Marketo forms? -
✔✔✔-Pre-fill needs to be enabled for visible fields and disabled for hidden fields
What defines an Event program? - ✔✔✔-A program type that automates offline or
online events; anything that has attendees at a specific date and time
What are four examples of Event programs? - ✔✔✔-Webinars, parties, tradeshows,
meetups
When should you use an A/B test? - ✔✔✔-For one-time emails using an email
program
When should you use Email Champion/Challenger? - ✔✔✔-For ongoing emails used
in trigger campaigns or engagement programs
What two things are required to ensure you can start your email A/B test? - ✔✔✔-A
winning criteria must be selected; No duplicate records can exist in the database
since they would receive both the test and winning emails
©®™ Page 2
And Answers Latest Update
Adobe Certified Expert – Marketo Engage Business Practitioner
Expert Certification Exam Questions And Answers Latest Update
What assets can be shared between Workspaces? - ✔✔✔-Email templates, Landing
page templates, Models (including revenue models), Smart campaigns, smart lists,
segmentations
What items can be cloned from one Workspace to another? - ✔✔✔-Programs,
emails, landing pages, forms
What are the possible values for Registration Source Type? (a system field) - ✔✔✔-
List import, Salesforce.com, Web form fillout, Sales email, Web service API, New
person, Munchkin API, Social app, Event partner
How do you edit qualification rules in a smart campaign? - ✔✔✔-Click "schedule"
tab and then "edit settings"; can change communication limits here and whether
someone can go once, every time or once every # days/weeks/months through the
smart campaign
Why would you use a People by Status report? - ✔✔✔-To review how well people
are being moved through the marketing and sales process by checking how many
appear in each Person Status value every month
Is Form Pre-Fill enabled by default? - ✔✔✔-Yes
At which levels can you disable Form Pre-fill? - ✔✔✔-Admin level, landing page
level, form level
What happens to Form Pre-fill when you try to embed a form on your own page
(non-Marketo landing page or website)? - ✔✔✔-You cannot use Form Pre-fill (it will
not work)
©®™ Page 1
, Adobe Certified Expert – Marketo Engage Business Practitioner Expert Certification Exam Questions
And Answers Latest Update
What does Input Masking do on a Marketo form? - ✔✔✔-It restricts input from a
user; if you want the user to enter information in a specific format (like a phone
number) that is when you would use Input Masking
What does the key icon next to the "From address" field in the email editor mean?
- ✔✔✔-That icon identifies whether the DKIM is set for the company domain
If they key icon next to the "From address" field in the email editor is grayed out,
what does that mean? - ✔✔✔-There is no DKIM associated (or set up for) that
company domain
What needs to be enabled for Progressive Profiling to work on Marketo forms? -
✔✔✔-Pre-fill needs to be enabled for visible fields and disabled for hidden fields
What defines an Event program? - ✔✔✔-A program type that automates offline or
online events; anything that has attendees at a specific date and time
What are four examples of Event programs? - ✔✔✔-Webinars, parties, tradeshows,
meetups
When should you use an A/B test? - ✔✔✔-For one-time emails using an email
program
When should you use Email Champion/Challenger? - ✔✔✔-For ongoing emails used
in trigger campaigns or engagement programs
What two things are required to ensure you can start your email A/B test? - ✔✔✔-A
winning criteria must be selected; No duplicate records can exist in the database
since they would receive both the test and winning emails
©®™ Page 2
