BCOR 350 Ch 18 Questions and
Answers 100% Pass
What is the stage in competitor analysis in which marketing management tries to find
out competitors' objectives? - ✔✔Assessing competitors
"Kodak didn't lose out to competing film makers such as Fuji; it fell to the makers of
digital cameras that use no film at all." This statement is a classic example of
__________. - ✔✔competitor myopia
A tool considered useful for assessing competitor strengths and weaknesses is
__________. - ✔✔customer value analyses
A winning strategy for competitive positioning in which the company concentrates on
creating a product line and marketing program so that it comes across as the class
leader in the industry is referred to as __________. - ✔✔differentiation
The most preferred orientation for companies is __________. - ✔✔to be market oriented
Market nichers who focus on companies such as Walmart or General Motors are
referred to as __________. - ✔✔specific customer nicher
Emily Charlene, All Rights Reserved © 2025 1
, Defining competitors as "companies that are trying to satisfy the same customer need or
build relationships with the same customer group" is using a(n) __________ point of
view. - ✔✔market
What is the first thing a company does when analyzing competitors? - ✔✔Identify the
company's competitors.
What is a strategic group? - ✔✔A group of firms in an industry following the same or a
similar strategy in a given target market
What is benchmarking used for? - ✔✔To assess competitor's strengths and weaknesses
What is the goal of a blue-ocean strategy? - ✔✔To make competition irrelevant by
finding uncontested market spaces
A(n) __________ is used to determine the benefits that target customers value and how
customers rate the relative value of various competitors' offers. - ✔✔customer value
analysis
In the process of analyzing competitors, what should a company do next after
identifying competitors? - ✔✔Assess them
According to the text, digital services that overlap with traditional newspaper content
are __________ because they offer, for free, real-time content that subscription-based
newspapers printed once a day can't match. - ✔✔bad competitors
Emily Charlene, All Rights Reserved © 2025 2
Answers 100% Pass
What is the stage in competitor analysis in which marketing management tries to find
out competitors' objectives? - ✔✔Assessing competitors
"Kodak didn't lose out to competing film makers such as Fuji; it fell to the makers of
digital cameras that use no film at all." This statement is a classic example of
__________. - ✔✔competitor myopia
A tool considered useful for assessing competitor strengths and weaknesses is
__________. - ✔✔customer value analyses
A winning strategy for competitive positioning in which the company concentrates on
creating a product line and marketing program so that it comes across as the class
leader in the industry is referred to as __________. - ✔✔differentiation
The most preferred orientation for companies is __________. - ✔✔to be market oriented
Market nichers who focus on companies such as Walmart or General Motors are
referred to as __________. - ✔✔specific customer nicher
Emily Charlene, All Rights Reserved © 2025 1
, Defining competitors as "companies that are trying to satisfy the same customer need or
build relationships with the same customer group" is using a(n) __________ point of
view. - ✔✔market
What is the first thing a company does when analyzing competitors? - ✔✔Identify the
company's competitors.
What is a strategic group? - ✔✔A group of firms in an industry following the same or a
similar strategy in a given target market
What is benchmarking used for? - ✔✔To assess competitor's strengths and weaknesses
What is the goal of a blue-ocean strategy? - ✔✔To make competition irrelevant by
finding uncontested market spaces
A(n) __________ is used to determine the benefits that target customers value and how
customers rate the relative value of various competitors' offers. - ✔✔customer value
analysis
In the process of analyzing competitors, what should a company do next after
identifying competitors? - ✔✔Assess them
According to the text, digital services that overlap with traditional newspaper content
are __________ because they offer, for free, real-time content that subscription-based
newspapers printed once a day can't match. - ✔✔bad competitors
Emily Charlene, All Rights Reserved © 2025 2
