BCOR 350 Final Exam Questions and
Answers 100% Pass
"Sandy is a buyer for a museum gift shop. Her organization uses a large amount of gift-
wrapping supplies, so she decides to negotiate an agreement with a local maker of these
supplies to automatically ship them to the museum once a week. This type of
arrangement is called a(n) _____." - ✔✔e-procurement process
Which of the following products or services are most likely to be high-involvement
decisions? Select all that apply. - ✔✔An automobile
An engagement ring
"True or false: In the end, marketing is mostly about creating and satisfying the
consumer s needs." - ✔✔False
The psychologist Carl Jung proposed the personality category of _____ to describe
people who tend to be shy and are happy being alone. - ✔✔introvert
Marketers should take steps to reduce or avoid cognitive dissonance at which stage in
the buying process? - ✔✔After the post-purchase stage
Emily Charlene, All Rights Reserved © 2025 1
,The process of marketing begins when something that is wanted or needed and the
people who want or need it are _____. - ✔✔identified
A product or service represents good value if the benefit gained from it is greater than
its _____. - ✔✔cost
The idea of place in the marketing mix concerns which question? - ✔✔Where or how
does the customer buy the product?
A cosmetics manufacturer known for its low-priced offerings decides to create a
premium line of cosmetics products. How might the company market this line to more
discerning customers who are willing to pay for high quality? - ✔✔By naming the
ingredients used in production
Building and maintaining relationships with customers is especially important when
_____. - ✔✔more and more product choices enter the market
The marketing information and research section in a marketing plan does which of the
following? - ✔✔Discusses key questions that need to be answered and the information
needed to answer them
"When using Google Sites to create a presentation, the presenter should do which of the
following? Select all that apply." - ✔✔Ask for feedback from others about how the
presentation looks.
Test the presentation on both computer screens and smartphones.
Emily Charlene, All Rights Reserved © 2025 2
, "True or false: The more successful the plan is, the longer it will take to require a
significant revision." - ✔✔False
"Each action in a marketing plan will generate new _____ regarding what works and
what doesn t work, creating opportunities for new analysis and better strategies." -
✔✔market data
The marketing plan acts as a mechanism to _____ other functions and to check for
alignment. - ✔✔communicate with
The _____ strategy specifies how a company will get the most benefit from marketing
resources and capabilities. - ✔✔marketing
"As the marketing planning process grows and develops, only the _____ remain(s)
unchanged." - ✔✔company mission
All of the following would represent an effective marketing objective for a company
EXCEPT: - ✔✔Developing an exciting and fresh new marketing campaign
"True or false: When monitoring a marketing campaign after implementation, it is not
imperative for the organization to monitor the entire campaign." - ✔✔True
"True or false: When determining a budget for a marketing campaign, the marketing
team s first consideration should be how much its competitors are spending on
marketing." - ✔✔False
Emily Charlene, All Rights Reserved © 2025 3
Answers 100% Pass
"Sandy is a buyer for a museum gift shop. Her organization uses a large amount of gift-
wrapping supplies, so she decides to negotiate an agreement with a local maker of these
supplies to automatically ship them to the museum once a week. This type of
arrangement is called a(n) _____." - ✔✔e-procurement process
Which of the following products or services are most likely to be high-involvement
decisions? Select all that apply. - ✔✔An automobile
An engagement ring
"True or false: In the end, marketing is mostly about creating and satisfying the
consumer s needs." - ✔✔False
The psychologist Carl Jung proposed the personality category of _____ to describe
people who tend to be shy and are happy being alone. - ✔✔introvert
Marketers should take steps to reduce or avoid cognitive dissonance at which stage in
the buying process? - ✔✔After the post-purchase stage
Emily Charlene, All Rights Reserved © 2025 1
,The process of marketing begins when something that is wanted or needed and the
people who want or need it are _____. - ✔✔identified
A product or service represents good value if the benefit gained from it is greater than
its _____. - ✔✔cost
The idea of place in the marketing mix concerns which question? - ✔✔Where or how
does the customer buy the product?
A cosmetics manufacturer known for its low-priced offerings decides to create a
premium line of cosmetics products. How might the company market this line to more
discerning customers who are willing to pay for high quality? - ✔✔By naming the
ingredients used in production
Building and maintaining relationships with customers is especially important when
_____. - ✔✔more and more product choices enter the market
The marketing information and research section in a marketing plan does which of the
following? - ✔✔Discusses key questions that need to be answered and the information
needed to answer them
"When using Google Sites to create a presentation, the presenter should do which of the
following? Select all that apply." - ✔✔Ask for feedback from others about how the
presentation looks.
Test the presentation on both computer screens and smartphones.
Emily Charlene, All Rights Reserved © 2025 2
, "True or false: The more successful the plan is, the longer it will take to require a
significant revision." - ✔✔False
"Each action in a marketing plan will generate new _____ regarding what works and
what doesn t work, creating opportunities for new analysis and better strategies." -
✔✔market data
The marketing plan acts as a mechanism to _____ other functions and to check for
alignment. - ✔✔communicate with
The _____ strategy specifies how a company will get the most benefit from marketing
resources and capabilities. - ✔✔marketing
"As the marketing planning process grows and develops, only the _____ remain(s)
unchanged." - ✔✔company mission
All of the following would represent an effective marketing objective for a company
EXCEPT: - ✔✔Developing an exciting and fresh new marketing campaign
"True or false: When monitoring a marketing campaign after implementation, it is not
imperative for the organization to monitor the entire campaign." - ✔✔True
"True or false: When determining a budget for a marketing campaign, the marketing
team s first consideration should be how much its competitors are spending on
marketing." - ✔✔False
Emily Charlene, All Rights Reserved © 2025 3
