SLM 273: Exam questions Solved 100% Correct |
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symbiotic relationship - ✔✔the sport entity and the sport media are interdependent
of each other
convergence - ✔✔Multimedia convergence is also evident in sport reporters'
expanding routines and responsibilities; words, pictures, videos, audio recordings, and
other
demassification - ✔✔divides the masses into segments before choosing which
segments to target. (specialization)
magazines do this to survive
one sport book and author - ✔✔The Boys of Summer, By Roger Kahn.
1930s radio importance-1940s - ✔✔-golden age of the radio
-"fandom" was one element of radio's ability to connect the nation and help overcome
differences in race, gender, age, and location
-individuals had more leisure time than before, and people relied on radio and the
movies for entertainment and enjoyment
-the number of homes with radios increased from 12 million to 30 million, and
advertising revenue expanded from $40 million to $155 million
-actuality sounds, helped fans imagine the event
actuality sound - ✔✔the sounds that you would hear if you were live at an event
, olympics rating juggernaut - ✔✔-Whereas consumption habits change and evolve
with Netflix, Hulu, and other streaming services, the Olympics still remain a "ratings
juggernaut,"
-ad sales generating $900 million from the 2018 Olympics
year of ESPN's debut - ✔✔ESPN TV 1979
ESPN Radio debuted in 1992
digital sport media - ✔✔is sports media content that can be created, modified,
viewed, and distributed through digital, electronic platforms (internet, social media)
Internet is immediate and instantaneous - ✔✔-complex medium that provides an
additional communication channel, thus serving as an alternative mechanism to
establish communication
-best illustrated in the sport industry. For example, on the official Super Bowl website
(www.superbowl.com), sport consumers can obtain information such as game recaps
and game stats for all past Super Bowls, as well as access their National Football League
(NFL) fantasy teams.
% of US adults who use the internet - ✔✔90%
most popular sport websites - ✔✔yahoo! sports
espn
bleacher report
CBS sports
sports illustrated
Verified Solutions
symbiotic relationship - ✔✔the sport entity and the sport media are interdependent
of each other
convergence - ✔✔Multimedia convergence is also evident in sport reporters'
expanding routines and responsibilities; words, pictures, videos, audio recordings, and
other
demassification - ✔✔divides the masses into segments before choosing which
segments to target. (specialization)
magazines do this to survive
one sport book and author - ✔✔The Boys of Summer, By Roger Kahn.
1930s radio importance-1940s - ✔✔-golden age of the radio
-"fandom" was one element of radio's ability to connect the nation and help overcome
differences in race, gender, age, and location
-individuals had more leisure time than before, and people relied on radio and the
movies for entertainment and enjoyment
-the number of homes with radios increased from 12 million to 30 million, and
advertising revenue expanded from $40 million to $155 million
-actuality sounds, helped fans imagine the event
actuality sound - ✔✔the sounds that you would hear if you were live at an event
, olympics rating juggernaut - ✔✔-Whereas consumption habits change and evolve
with Netflix, Hulu, and other streaming services, the Olympics still remain a "ratings
juggernaut,"
-ad sales generating $900 million from the 2018 Olympics
year of ESPN's debut - ✔✔ESPN TV 1979
ESPN Radio debuted in 1992
digital sport media - ✔✔is sports media content that can be created, modified,
viewed, and distributed through digital, electronic platforms (internet, social media)
Internet is immediate and instantaneous - ✔✔-complex medium that provides an
additional communication channel, thus serving as an alternative mechanism to
establish communication
-best illustrated in the sport industry. For example, on the official Super Bowl website
(www.superbowl.com), sport consumers can obtain information such as game recaps
and game stats for all past Super Bowls, as well as access their National Football League
(NFL) fantasy teams.
% of US adults who use the internet - ✔✔90%
most popular sport websites - ✔✔yahoo! sports
espn
bleacher report
CBS sports
sports illustrated
