Written by students who passed Immediately available after payment Read online or as PDF Wrong document? Swap it for free 4.6 TrustPilot
logo-home
Document preview thumbnail
Preview 3 out of 29 pages
Exam (elaborations)

Answers: AI-Powered Shopping Ads Certification Exam (Google Ads) Questions and Answers 100% Pass

Document preview thumbnail
Preview 3 out of 29 pages

Answers: AI-Powered Shopping Ads Certification Exam (Google Ads) Questions and Answers 100% Pass What marketing objective does Performance Max for Retail use? - Online Sales You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland? - By any Comparison Shopping Service (CSS) you work with Which two of the following are options for checking out when shoppers purchase an item? Choose two. - Checkout on your website Checkout in your local store You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select? - Target Return On Ad Spend (tROAS) EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 2 You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns? - Performance Max campaigns can help you find and reach audiences across Google's platform without creating a separate campaign for each channel. What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website? - Google Merchant Center account suspension Which of these configurations do you need prior to launching a Performance Max campaign? - Product feed in Merchant Center You own a small business that sells scented candles. You're prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign? - Budget is allocated automatically across channels based on performance. There's no need to create a different campaign for each channel. You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating? - Misrepresentation of self or product What are two features of a Standard Shopping campaign? Choose two. EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 3 It lets you set up campaign, bidding, and product groups manually. - It lets you set up campaign, bidding, and product groups manually. It allows for automated bidding to optimize campaign performance and bids. Which of these statements is true of Performance Max campaigns? Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer's business goals. This drives simplicity, performance, and reach. - Performance Max campaigns optimize toward a retailer's business goals through the use of AI across Google's suite of ad networks, driving performance, simplicity, and reach. How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers? - Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google's inventory through the use of AI technology. Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores. True False - true What can Local Catalog Ads do? Select all that apply - all of the above EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 4 Which of the following is something retailers shouldn't do in a shifting retail landscape? - Provide minimal information to simply things Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear? - Broader queries Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses - all of the above True or false? Shopping ads use product data to determine how and where to show ads. - true True or false? Shopping campaigns can help promote online and local inventory. - true Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maxim

Content preview

Answers: AI-Powered Shopping
Ads Certification Exam (Google
Ads) Questions and Answers 100%
Pass

What marketing objective does Performance Max for Retail use? - ✔✔Online Sales


You work at a global company that ships products around the world. You would like to

create a Shopping campaign to promote products in the European Economic Area and

Switzerland. How are Shopping ads served in the European Economic Area and

Switzerland? - ✔✔By any Comparison Shopping Service (CSS) you work with


Which two of the following are options for checking out when shoppers purchase an

item? Choose two. - ✔✔Checkout on your website


Checkout in your local store


You want to use Performance Max for conversion value but are concerned about

inefficient spend. Which optional secondary bid strategy should you select? - ✔✔Target

Return On Ad Spend (tROAS)




EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 1

,You'd like to promote your products across Google's platform but aren't sure whether a

Performance Max campaign would help you more than a Standard Shopping campaign.

Which statement is true about Performance Max campaigns? - ✔✔Performance Max

campaigns can help you find and reach audiences across Google's platform without

creating a separate campaign for each channel.


What happens if you don't resolve repeated policy violations, such as the price in the

feed not matching the price on the website? - ✔✔Google Merchant Center account

suspension


Which of these configurations do you need prior to launching a Performance Max

campaign? - ✔✔Product feed in Merchant Center


You own a small business that sells scented candles. You're prepared to run your first

Performance Max campaign that uses a set budget. How does the system allocate

budget on a Performance Max campaign? - ✔✔Budget is allocated automatically across

channels based on performance. There's no need to create a different campaign for each

channel.


You're looking to buy six chairs for your new dining room table. A retailer advertises

the price for one dining chair in an ad. However, when users click on the ad and buy

the product, they are charged for a set of six chairs. Which Shopping ads policy is the

advertiser violating? - ✔✔Misrepresentation of self or product


What are two features of a Standard Shopping campaign? Choose two.




EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 2

, It lets you set up campaign, bidding, and product groups manually. - ✔✔It lets you set

up campaign, bidding, and product groups manually.


It allows for automated bidding to optimize campaign performance and bids.


Which of these statements is true of Performance Max campaigns?


Performance Max campaigns allow manual control over performance optimization as a

way to optimize toward a retailer's business goals. This drives simplicity, performance,

and reach. - ✔✔Performance Max campaigns optimize toward a retailer's business goals

through the use of AI across Google's suite of ad networks, driving performance,

simplicity, and reach.


How do Standard Shopping and Performance Max campaigns differ in their approaches

to reaching customers? - ✔✔Standard Shopping ads provide a more targeted reach,

while Performance Max accesses a wider audience across all of Google's inventory

through the use of AI technology.


Local Inventory Ads allow retailers to promote their in-store inventory and drive

shoppers to their brick-and-mortar stores.


True


False - ✔✔true


What can Local Catalog Ads do? Select all that apply - ✔✔all of the above




EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 3

Document information

Uploaded on
January 9, 2025
Number of pages
29
Written in
2024/2025
Type
Exam (elaborations)
Contains
Questions & answers
$12.99

Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
EmilyCharlene
3.6
(115)
Sold
508
Followers
140
Items
22936
Last sold
4 days ago


Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Working on your references?

Frequently asked questions