2025-2026 SERIES
BYU MARKETING 201 EXAM 1 COMPLETE
QUESTIONS AND CORRECT ANSWERS | GRADED
AND THE LATEST SERIES
BCG Growth-Share Matrix
Ans: Cash Cow - High market share, low market Growth
Stars - High market share, high market growth
?'s - High market growth, Low market share
Dog - Low market growth, low market share
Question: Corporate Strategy
Ans: Asks the question - What businesses should we be in?
Question: Strategic Business Unit Strategy
Ans: Asks - How do we compete effectively against the competitors?
Question: Functional Strategy
Ans: strategy by which managers in specific areas decide how best to achieve
corporate goals through productivity
Question: Path to Profitability
Ans: Marketing Environment--> Marketing Mix-->Capture value-->Profits
Question: The most powerful marketing strategies begin by seeing the product
through the eyes of _________
, 2025-2026 SERIES
Ans: Brand Champions/Love Group
Question: Product Market Expansion Matrix
Ans: market penetration -Existing product entering an existing market
product development - New product entering into an existing market market
development - Existing product entering into a new market
diversification - New product in a new market
Question: Customer Lifetime Value (CLV)
Ans: approximate worth of a customer to a company in economic terms; overall
profitability of an individual consumer
Question: How does marketing create value for the customer?
Ans: by meeting customers functional and emotional needs
Question: Target Market
Ans: a set of buyers sharing common needs or characteristics that the company
decides to serve
Question: Marketing Mix
Ans: Product, Price, Place, Promotion
Question: What are the four profitability drivers?
Ans: Customer Acquisition, Customer Retention, Sales per Customer, margin
BYU MARKETING 201 EXAM 1 COMPLETE
QUESTIONS AND CORRECT ANSWERS | GRADED
AND THE LATEST SERIES
BCG Growth-Share Matrix
Ans: Cash Cow - High market share, low market Growth
Stars - High market share, high market growth
?'s - High market growth, Low market share
Dog - Low market growth, low market share
Question: Corporate Strategy
Ans: Asks the question - What businesses should we be in?
Question: Strategic Business Unit Strategy
Ans: Asks - How do we compete effectively against the competitors?
Question: Functional Strategy
Ans: strategy by which managers in specific areas decide how best to achieve
corporate goals through productivity
Question: Path to Profitability
Ans: Marketing Environment--> Marketing Mix-->Capture value-->Profits
Question: The most powerful marketing strategies begin by seeing the product
through the eyes of _________
, 2025-2026 SERIES
Ans: Brand Champions/Love Group
Question: Product Market Expansion Matrix
Ans: market penetration -Existing product entering an existing market
product development - New product entering into an existing market market
development - Existing product entering into a new market
diversification - New product in a new market
Question: Customer Lifetime Value (CLV)
Ans: approximate worth of a customer to a company in economic terms; overall
profitability of an individual consumer
Question: How does marketing create value for the customer?
Ans: by meeting customers functional and emotional needs
Question: Target Market
Ans: a set of buyers sharing common needs or characteristics that the company
decides to serve
Question: Marketing Mix
Ans: Product, Price, Place, Promotion
Question: What are the four profitability drivers?
Ans: Customer Acquisition, Customer Retention, Sales per Customer, margin
