MBA MFT Study Cards Answered
Correctly!!
major segmentation variables (4) CORRECT ANSWERS (1) geographic, (2)
demographic, (3) psychographic, (4) behavioral
penetrated market CORRECT ANSWERS set of customers who are buying the
company's product
target market CORRECT ANSWERS qualified available market the company decides to
pursue
available market CORRECT ANSWERS set of consumers who have interest, income,
and access to a particular offer
potential market CORRECT ANSWERS set of consumer with a sufficient level of
interest in a market offer
corporate culture CORRECT ANSWERS shared experiences, stories, beliefs, & norms
that characterize an organization
strategic marketing plan CORRECT ANSWERS lays out the target market and the firm's
value proposition, based on an analysis of the best market opportunities
5 stages of consumer buying process decision process CORRECT ANSWERS (1) need
recognition, (2) information search, (3) evaluation of alternatives, (4) purchase decision,
(5) post-purchase behavior
8 steps of business purchasing process CORRECT ANSWERS (1) identify need, (2)
select specific product, (3) appoint purchase team, (4) specify technicalities, (5) budget
for purchase, (6) research potential suppliers, (7) solicit bids, (8) award contracts
4 factors influencing consumer behavior CORRECT ANSWERS (1) cultural, (2) social,
(3) personal, (4) psychological
4 factors that influence business purchasing behavior CORRECT ANSWERS (1)
environmental, (2) organizational, (3) interpersonal, (4) individual
competitive intelligence CORRECT ANSWERS defining, gathering, analyzing, &
distributing intelligence about products, customers, competitors, and any aspects of the
environment needed to support executives & managers making strategic decisions for
an organization
,managerial decision making process steps (6) CORRECT ANSWERS (1) establish the
objective, (2) define the problem, (3) identify possible solutions, (4) evaluate alternative
courses of action, (5) implement the decision, (6) acquire feedback
8 major models of marketing communication CORRECT ANSWERS (1) advertising, (2)
sales promotion, (3) events & experiences, (4) public relations & publicity, (5) direct
marketing, (6) interactive marketing, (7) word-of-mouth marketing, (8) personal selling
pull strategy CORRECT ANSWERS the manufacturer uses advertising and other
communication to persuade consumers to demand the product from intermediaries,
thus inducing intermediaries to order it
push strategy CORRECT ANSWERS uses the manufacturer's sales force, trade
promotion money, or other means to induce intermediaries to carry, promote, & sell the
product to end users
points-of-parity (POPs) CORRECT ANSWERS attributes or benefit associations that
are not necessarily unique to the brand but may be shared with other brands
points-of-difference (PODs) CORRECT ANSWERS attributes of benefits that
consumers strongly associate with a brand, positively evaluate, and believe they could
NOT find to the same extent with a competitive brand
posititioning CORRECT ANSWERS the act of designing a company's offering and
image to occupy a distinctive place in the minds of the target market
supersegment CORRECT ANSWERS set of segments sharing some exploitable
similarity
5 key criteria market segments must rate favorably on to be useful CORRECT
ANSWERS (1) measurable, (2) sustainable, (3) accessible, (4) differentiable, (5)
actionable
pyschographic CORRECT ANSWERS the science of using psychology & demographics
to better understand consumers
variables of demographic segmentation (6) CORRECT ANSWERS (1) age and life-
cycle stage, (2) life stage, (3) gender, (4) income, (5) generation, (6) race & culture
investment banking CORRECT ANSWERS a specific division of banking related to the
creation of capital for other companies, governments, and entities
weak form CORRECT ANSWERS assumes that all info contained in past price
movements is reflected in the current market price. info about recent trends in a stock
price is no use in selecting a stock
, semi-strong form CORRECT ANSWERS states the current market price reflects all
publicly available information. to gain abnormal returns insider info is needed
information efficiency CORRECT ANSWERS all relevant information about a stock is
reflected in its price (this is in a perfect world)
strong form efficient CORRECT ANSWERS all info -- public and insider -- is reflected in
the market price. no abnormal returns
market efficiency CORRECT ANSWERS the degree to which stock prices reflect all
available relevant information
money market CORRECT ANSWERS a segment of the financial market in which
financial instruments with high liquidity and very short maturities are traded
capital markets CORRECT ANSWERS markets for buying and selling equity and debt
instruments
security CORRECT ANSWERS a financial instrument that represents an ownership in a
publicly-traded corporation (stock), a creditor relationship with governmental body or
corporation (bond) or rights to an ownership as represented by an option
most common underlying assets of derivatives CORRECT ANSWERS stocks, bonds,
commodities, currencies, interest rates, market indexes
derivative CORRECT ANSWERS a security with a price that is dependent upon or
derived from one or more underlying assets. its value is determined by fluctuations in
the underlying assets
futures CORRECT ANSWERS financial contracts obligating the buyer to purchase an
asset (or the seller to sell an asset) at a predetermined future date and price
option CORRECT ANSWERS a financial derivative that represents a contract sold by
one party (option writer) to another party (option holder). the contract offers the buyer
the right to call or put a security at an agreed upon price (strike price) during a certain
period of time or on the exercise date
2 types of financial instruments CORRECT ANSWERS (1) cash instruments, (2)
derivative instruments
financial instruments CORRECT ANSWERS assets that can be traded
INVENTORY TURNOVER = CORRECT ANSWERS SALES/INVENTORY
AVERAGE COLLECTION PERIOD = CORRECT ANSWERS DAYS (ACCOUNTS
RECEIVABLE)/CREDIT SALES
Correctly!!
major segmentation variables (4) CORRECT ANSWERS (1) geographic, (2)
demographic, (3) psychographic, (4) behavioral
penetrated market CORRECT ANSWERS set of customers who are buying the
company's product
target market CORRECT ANSWERS qualified available market the company decides to
pursue
available market CORRECT ANSWERS set of consumers who have interest, income,
and access to a particular offer
potential market CORRECT ANSWERS set of consumer with a sufficient level of
interest in a market offer
corporate culture CORRECT ANSWERS shared experiences, stories, beliefs, & norms
that characterize an organization
strategic marketing plan CORRECT ANSWERS lays out the target market and the firm's
value proposition, based on an analysis of the best market opportunities
5 stages of consumer buying process decision process CORRECT ANSWERS (1) need
recognition, (2) information search, (3) evaluation of alternatives, (4) purchase decision,
(5) post-purchase behavior
8 steps of business purchasing process CORRECT ANSWERS (1) identify need, (2)
select specific product, (3) appoint purchase team, (4) specify technicalities, (5) budget
for purchase, (6) research potential suppliers, (7) solicit bids, (8) award contracts
4 factors influencing consumer behavior CORRECT ANSWERS (1) cultural, (2) social,
(3) personal, (4) psychological
4 factors that influence business purchasing behavior CORRECT ANSWERS (1)
environmental, (2) organizational, (3) interpersonal, (4) individual
competitive intelligence CORRECT ANSWERS defining, gathering, analyzing, &
distributing intelligence about products, customers, competitors, and any aspects of the
environment needed to support executives & managers making strategic decisions for
an organization
,managerial decision making process steps (6) CORRECT ANSWERS (1) establish the
objective, (2) define the problem, (3) identify possible solutions, (4) evaluate alternative
courses of action, (5) implement the decision, (6) acquire feedback
8 major models of marketing communication CORRECT ANSWERS (1) advertising, (2)
sales promotion, (3) events & experiences, (4) public relations & publicity, (5) direct
marketing, (6) interactive marketing, (7) word-of-mouth marketing, (8) personal selling
pull strategy CORRECT ANSWERS the manufacturer uses advertising and other
communication to persuade consumers to demand the product from intermediaries,
thus inducing intermediaries to order it
push strategy CORRECT ANSWERS uses the manufacturer's sales force, trade
promotion money, or other means to induce intermediaries to carry, promote, & sell the
product to end users
points-of-parity (POPs) CORRECT ANSWERS attributes or benefit associations that
are not necessarily unique to the brand but may be shared with other brands
points-of-difference (PODs) CORRECT ANSWERS attributes of benefits that
consumers strongly associate with a brand, positively evaluate, and believe they could
NOT find to the same extent with a competitive brand
posititioning CORRECT ANSWERS the act of designing a company's offering and
image to occupy a distinctive place in the minds of the target market
supersegment CORRECT ANSWERS set of segments sharing some exploitable
similarity
5 key criteria market segments must rate favorably on to be useful CORRECT
ANSWERS (1) measurable, (2) sustainable, (3) accessible, (4) differentiable, (5)
actionable
pyschographic CORRECT ANSWERS the science of using psychology & demographics
to better understand consumers
variables of demographic segmentation (6) CORRECT ANSWERS (1) age and life-
cycle stage, (2) life stage, (3) gender, (4) income, (5) generation, (6) race & culture
investment banking CORRECT ANSWERS a specific division of banking related to the
creation of capital for other companies, governments, and entities
weak form CORRECT ANSWERS assumes that all info contained in past price
movements is reflected in the current market price. info about recent trends in a stock
price is no use in selecting a stock
, semi-strong form CORRECT ANSWERS states the current market price reflects all
publicly available information. to gain abnormal returns insider info is needed
information efficiency CORRECT ANSWERS all relevant information about a stock is
reflected in its price (this is in a perfect world)
strong form efficient CORRECT ANSWERS all info -- public and insider -- is reflected in
the market price. no abnormal returns
market efficiency CORRECT ANSWERS the degree to which stock prices reflect all
available relevant information
money market CORRECT ANSWERS a segment of the financial market in which
financial instruments with high liquidity and very short maturities are traded
capital markets CORRECT ANSWERS markets for buying and selling equity and debt
instruments
security CORRECT ANSWERS a financial instrument that represents an ownership in a
publicly-traded corporation (stock), a creditor relationship with governmental body or
corporation (bond) or rights to an ownership as represented by an option
most common underlying assets of derivatives CORRECT ANSWERS stocks, bonds,
commodities, currencies, interest rates, market indexes
derivative CORRECT ANSWERS a security with a price that is dependent upon or
derived from one or more underlying assets. its value is determined by fluctuations in
the underlying assets
futures CORRECT ANSWERS financial contracts obligating the buyer to purchase an
asset (or the seller to sell an asset) at a predetermined future date and price
option CORRECT ANSWERS a financial derivative that represents a contract sold by
one party (option writer) to another party (option holder). the contract offers the buyer
the right to call or put a security at an agreed upon price (strike price) during a certain
period of time or on the exercise date
2 types of financial instruments CORRECT ANSWERS (1) cash instruments, (2)
derivative instruments
financial instruments CORRECT ANSWERS assets that can be traded
INVENTORY TURNOVER = CORRECT ANSWERS SALES/INVENTORY
AVERAGE COLLECTION PERIOD = CORRECT ANSWERS DAYS (ACCOUNTS
RECEIVABLE)/CREDIT SALES
