MKTG 482 Chapter 8 With 100% Verified Solutions
Which of the following is defined as determining if and how much of a property is
possessed by an object?
A) scale level
B) attributes of properties
C) subjective and objective properties
D) measurement
E) intensity determination - ANSWER measurement
Researchers measure:
A) properties of objects.
B) numbers of customers.
C) objects of measurements.
D) objects of properties.
E) types of products. - ANSWER properties of objects.
Age, income, gender, and interest in buying product X would all be considered ________
of the consumer, or object.
A) descriptions
B) properties
C) subjective descriptors
D) objectives descriptors
E) commonalities - ANSWER properties
If we were measuring age, income, height, number of bottles purchased, and so on, we
would be measuring:
,A) objective properties.
B) subjective properties.
C) objective objects.
D) subjective objects.
E) objective subjects. - ANSWER objective properties.
Which of the following refers to a scale having a true zero beginning point?
A) nominal
B) ordinal
C) interval
D) ratio
E) neutral - ANSWER ratio
Which single characteristic is unique to a nominal type of measurement?
A) description
B) order
C) distance
D) origin
E) numbers - ANSWER description
If the distance between 2 - 3 and 6 - 7 on a scale are equal, the scale would likely be at
least:
A) nominal.
B) ordinal.
C) interval.
D) ratio.
E) equal. - ANSWER interval
, Which characteristic is associated only with ratio scales?
A) description
B) order
C) distance
D) origin
E) label - ANSWER origin
A question that asks how much you would be willing to pay in annual premium for a
$100,000 life insurance policy would be scaled as:
A) nominal.
B) ordinal.
C) interval.
D) ratio.
E) an origin. - ANSWER ratio
A question that asks the age of a respondent in years would be scaled as:
A) nominal.
B) ordinal.
C) interval.
D) ratio.
E) rank-order. - ANSWER ratio
Scale development is designing questions and response formats to measure:
A) objective properties.
B) subjective properties.
C) objective characteristics.
Which of the following is defined as determining if and how much of a property is
possessed by an object?
A) scale level
B) attributes of properties
C) subjective and objective properties
D) measurement
E) intensity determination - ANSWER measurement
Researchers measure:
A) properties of objects.
B) numbers of customers.
C) objects of measurements.
D) objects of properties.
E) types of products. - ANSWER properties of objects.
Age, income, gender, and interest in buying product X would all be considered ________
of the consumer, or object.
A) descriptions
B) properties
C) subjective descriptors
D) objectives descriptors
E) commonalities - ANSWER properties
If we were measuring age, income, height, number of bottles purchased, and so on, we
would be measuring:
,A) objective properties.
B) subjective properties.
C) objective objects.
D) subjective objects.
E) objective subjects. - ANSWER objective properties.
Which of the following refers to a scale having a true zero beginning point?
A) nominal
B) ordinal
C) interval
D) ratio
E) neutral - ANSWER ratio
Which single characteristic is unique to a nominal type of measurement?
A) description
B) order
C) distance
D) origin
E) numbers - ANSWER description
If the distance between 2 - 3 and 6 - 7 on a scale are equal, the scale would likely be at
least:
A) nominal.
B) ordinal.
C) interval.
D) ratio.
E) equal. - ANSWER interval
, Which characteristic is associated only with ratio scales?
A) description
B) order
C) distance
D) origin
E) label - ANSWER origin
A question that asks how much you would be willing to pay in annual premium for a
$100,000 life insurance policy would be scaled as:
A) nominal.
B) ordinal.
C) interval.
D) ratio.
E) an origin. - ANSWER ratio
A question that asks the age of a respondent in years would be scaled as:
A) nominal.
B) ordinal.
C) interval.
D) ratio.
E) rank-order. - ANSWER ratio
Scale development is designing questions and response formats to measure:
A) objective properties.
B) subjective properties.
C) objective characteristics.
