SPMT 270 Exam 1 |QUESTIONS/ANSWERS
(VERIFIED AND WELL DETAILED ANSWERS) LATEST
UPDATE 2024/2025
Two thrusts of Sport Marketing - ✔✔-The marketing of sport products to the sport
consumer
"Marketing Of Sport"
-The marketing of mainstream and non-sport products through sport
"Marketing Through Sport"
Historical Challenges in Sport Marketing - ✔✔-Marketing myopia: "Lack of foresight"
-Lack of Market research: Get to know your consumer!
-Poor sales training and techniques: This is the "lifeblood" of your organization
Tex Rickard - ✔✔Madison square garden and Boxing promoter
Fred Corcoran - ✔✔Worked with the PGA
Bill Veeck - ✔✔MLB owner
Don Canham - ✔✔University of Michigan athletic director
Jon Spoelstra - ✔✔Executive, Marketing guru
"Grandfather" of Sport Marketing - ✔✔-Bill Veeck
, -MLB team owner and marketing pioneer... Known for his OUTRAGEOUS ideas
-Believed that sporting events should be Entertaining
-Experience should be remembered
Wanted to create loyal fans
Bill Veecks 12 Commandments for successful sports marketing - ✔✔-Take your work
seriously. Go for broke and give it your all
-Never take yourself too seriously
If you're a president, owner, or operator, attend every home game and never leave until
the last out
-Listen and be available to your fans
-If you don't think a promotion is fun, don't do it. Don't insult your fans
-Create an aura in your city. Make people understand that unless they come to the
ballpark or stadium, they will miss something
Growth and Development of sport marketing - ✔✔-Sports organizations looking for a
competitive advantage
-Sport organizations looking to broaden their consumer markets
-Evolution of media and technology
1970s - ✔✔NBA's Golden State Warriors are the first major sports org to administer
fan surveys
1979 series - ✔✔Sports illustrated shed popular media light on the business of sport
in a seven-part series
1979 - ✔✔ESPN is born!
(VERIFIED AND WELL DETAILED ANSWERS) LATEST
UPDATE 2024/2025
Two thrusts of Sport Marketing - ✔✔-The marketing of sport products to the sport
consumer
"Marketing Of Sport"
-The marketing of mainstream and non-sport products through sport
"Marketing Through Sport"
Historical Challenges in Sport Marketing - ✔✔-Marketing myopia: "Lack of foresight"
-Lack of Market research: Get to know your consumer!
-Poor sales training and techniques: This is the "lifeblood" of your organization
Tex Rickard - ✔✔Madison square garden and Boxing promoter
Fred Corcoran - ✔✔Worked with the PGA
Bill Veeck - ✔✔MLB owner
Don Canham - ✔✔University of Michigan athletic director
Jon Spoelstra - ✔✔Executive, Marketing guru
"Grandfather" of Sport Marketing - ✔✔-Bill Veeck
, -MLB team owner and marketing pioneer... Known for his OUTRAGEOUS ideas
-Believed that sporting events should be Entertaining
-Experience should be remembered
Wanted to create loyal fans
Bill Veecks 12 Commandments for successful sports marketing - ✔✔-Take your work
seriously. Go for broke and give it your all
-Never take yourself too seriously
If you're a president, owner, or operator, attend every home game and never leave until
the last out
-Listen and be available to your fans
-If you don't think a promotion is fun, don't do it. Don't insult your fans
-Create an aura in your city. Make people understand that unless they come to the
ballpark or stadium, they will miss something
Growth and Development of sport marketing - ✔✔-Sports organizations looking for a
competitive advantage
-Sport organizations looking to broaden their consumer markets
-Evolution of media and technology
1970s - ✔✔NBA's Golden State Warriors are the first major sports org to administer
fan surveys
1979 series - ✔✔Sports illustrated shed popular media light on the business of sport
in a seven-part series
1979 - ✔✔ESPN is born!
