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SPMG Final Exam Questions With Correct
Answers A+
General managers of professional teams need to be well versed in - Answer✔business analytics
Sports marketing includes the marketing of - Answer✔products, services, entities, and
recruitment
eSports enthusiasts are predominantly - Answer✔male
A television program's rating represents the percentage of households that - Answer✔have at
least one television set that is tuned to a particular program.
In 1876 - Answer✔North America's first professional league, the National League, was
organized
Sports marketers should understand that the best indicator of sport fandom is -
Answer✔participation in the sport as a child
Sport agents don't - Answer✔negotiate the collective bargaining contract for the player or coach
Assets are anything that - Answer✔an organization owns that can be used to generate future
revanues
Business analytics can be applied - Answer✔to strategic initiatives such as ticket pricing,
customer relationship management, social media marketing and facility financing
Sports analytics involves - Answer✔the use of structured historical data to gain a competitive
advantage
The first sports programming series in primetime was - Answer✔Monday Night football in 1970
A "front end" platform is - Answer✔both a team app and a league website
A YMCA may generate revenue from a variety of sources such as - Answer✔yearly membership
fees, day use fees, summer camps, after-school programs, birthday party rentals, child care, and
swim lessons.
A luxury tax has been used as a - Answer✔mechanism to influence competitive balance. With
this, a payroll threshold is set prior to a season and teams that exceed this threshold pay based on
the excess amount
1|Page
SPMG Final Exam Questions With Correct
Answers A+
General managers of professional teams need to be well versed in - Answer✔business analytics
Sports marketing includes the marketing of - Answer✔products, services, entities, and
recruitment
eSports enthusiasts are predominantly - Answer✔male
A television program's rating represents the percentage of households that - Answer✔have at
least one television set that is tuned to a particular program.
In 1876 - Answer✔North America's first professional league, the National League, was
organized
Sports marketers should understand that the best indicator of sport fandom is -
Answer✔participation in the sport as a child
Sport agents don't - Answer✔negotiate the collective bargaining contract for the player or coach
Assets are anything that - Answer✔an organization owns that can be used to generate future
revanues
Business analytics can be applied - Answer✔to strategic initiatives such as ticket pricing,
customer relationship management, social media marketing and facility financing
Sports analytics involves - Answer✔the use of structured historical data to gain a competitive
advantage
The first sports programming series in primetime was - Answer✔Monday Night football in 1970
A "front end" platform is - Answer✔both a team app and a league website
A YMCA may generate revenue from a variety of sources such as - Answer✔yearly membership
fees, day use fees, summer camps, after-school programs, birthday party rentals, child care, and
swim lessons.
A luxury tax has been used as a - Answer✔mechanism to influence competitive balance. With
this, a payroll threshold is set prior to a season and teams that exceed this threshold pay based on
the excess amount
1|Page
