1. What is the definition of contact man- A strategy that focuses on us-
agement? ing a software program to easily
store and source a contact's in-
formation, including their name,
contact history, email informa-
tion, and more.
2. is the software that exists Marketing automation
with the goal of automating your market-
ing actions.
3. Which of the following should you do Identify current performance for
before setting new KPI goals? your KPIs.
4. Marketing Hub users will frequently use All of the above
which of the following menus in Hub-
Spot?
5. True or false? Choosing to not use the T
Marketing Hub blog tool to host your
blog will make your Marketing Hub cam-
paign reporting less comprehensive.
6. Which of the following metrics are mar- Individual sales users' monthly
keting teams NOT likely to report on? quota
7. True or false? The more completely you t
use the Marketing Hub, the better the
individual tools can help you.
8. Keeping your database healthy and up contextual conversations
to date should always be a priority
so that you can create powerful and
.
9. True or false? You can import contacts t
into HubSpot that are opted-out of com-
munication.
10. t
, Hubspot Marketing Software Exam Test with Verified Answers
True or false? When importing con-
tacts, HubSpot automatically search-
es for matches with your spreadsheet
columns and pairs your existing proper-
ties, such as first name and last name.
11. Which parts of your organization can Marketing, sales, service
benefit from buyer personas?
12. Which is NOT an example of demograph- shoe size
ic information that can help bring value
to your buyer persona research?
13. Fill in the blank: To get started with top personas report
adding a buyer persona in HubSpot, look
for the on your dashboard.
14. Most organizations target how many 3-5
buyer personas?
15. When determining buyer personas, Psychographic information
which type of information is most impor-
tant to capture?
16. All of the following are components of a Distribution channels, such as
topic cluster EXCEPT: YouTube or Twitter
17. Fill in the blank: Strive to choose a 300
core topic with a monthly search volume
that's at least .
18. True or false? The higher your DA (Do- t
main Authority), the easier it should be
for your topic clusters to rank.
19. All of the following are examples of The core topic is featured in a
on-page SEO best practices to consid- video at the top of the page
er when optimizing your pillar page EX-
CEPT: