BCOR 350 FINAL EXAM QUESTIONS
AND ANSWERS 100% CORRECT
"Sandy is a buyer for a museum gift shop. Her organization uses a large amount of gift-
wrapping supplies, so she decides to negotiate an agreement with a local maker of
these supplies to automatically ship them to the museum once a week. This type of
arrangement is called a(n) _____." - Answer-e-procurement process
Which of the following products or services are most likely to be high-involvement
decisions? Select all that apply. - Answer-An automobile
An engagement ring
"True or false: In the end, marketing is mostly about creating and satisfying the
consumer s needs." - Answer-False
The psychologist Carl Jung proposed the personality category of _____ to describe
people who tend to be shy and are happy being alone. - Answer-introvert
Marketers should take steps to reduce or avoid cognitive dissonance at which stage in
the buying process? - Answer-After the post-purchase stage
The process of marketing begins when something that is wanted or needed and the
people who want or need it are _____. - Answer-identified
A product or service represents good value if the benefit gained from it is greater than
its _____. - Answer-cost
The idea of place in the marketing mix concerns which question? - Answer-Where or
how does the customer buy the product?
A cosmetics manufacturer known for its low-priced offerings decides to create a
premium line of cosmetics products. How might the company market this line to more
discerning customers who are willing to pay for high quality? - Answer-By naming the
ingredients used in production
Building and maintaining relationships with customers is especially important when
_____. - Answer-more and more product choices enter the market
, The marketing information and research section in a marketing plan does which of the
following? - Answer-Discusses key questions that need to be answered and the
information needed to answer them
"When using Google Sites to create a presentation, the presenter should do which of
the following? Select all that apply." - Answer-Ask for feedback from others about how
the presentation looks.
Test the presentation on both computer screens and smartphones.
"True or false: The more successful the plan is, the longer it will take to require a
significant revision." - Answer-False
"Each action in a marketing plan will generate new _____ regarding what works and
what doesn t work, creating opportunities for new analysis and better strategies." -
Answer-market data
The marketing plan acts as a mechanism to _____ other functions and to check for
alignment. - Answer-communicate with
The _____ strategy specifies how a company will get the most benefit from marketing
resources and capabilities. - Answer-marketing
"As the marketing planning process grows and develops, only the _____ remain(s)
unchanged." - Answer-company mission
All of the following would represent an effective marketing objective for a company
EXCEPT: - Answer-Developing an exciting and fresh new marketing campaign
"True or false: When monitoring a marketing campaign after implementation, it is not
imperative for the organization to monitor the entire campaign." - Answer-True
"True or false: When determining a budget for a marketing campaign, the marketing
team s first consideration should be how much its competitors are spending on
marketing." - Answer-False
Which of the following is an advantage of using secondary sources for marketing
research? Select all that apply. - Answer-They are considerably less expensive than
using primary data.
Collecting data from them takes less time than collecting primary data.
"True or false: Generally, focus group interviews tend to be shorter than in-depth
interviews." - Answer-False
"Lauren, a freelance marketing professional, has been hired by a small coffee shop to
retool its marketing campaign. When formulating a plan for her market research, what is
AND ANSWERS 100% CORRECT
"Sandy is a buyer for a museum gift shop. Her organization uses a large amount of gift-
wrapping supplies, so she decides to negotiate an agreement with a local maker of
these supplies to automatically ship them to the museum once a week. This type of
arrangement is called a(n) _____." - Answer-e-procurement process
Which of the following products or services are most likely to be high-involvement
decisions? Select all that apply. - Answer-An automobile
An engagement ring
"True or false: In the end, marketing is mostly about creating and satisfying the
consumer s needs." - Answer-False
The psychologist Carl Jung proposed the personality category of _____ to describe
people who tend to be shy and are happy being alone. - Answer-introvert
Marketers should take steps to reduce or avoid cognitive dissonance at which stage in
the buying process? - Answer-After the post-purchase stage
The process of marketing begins when something that is wanted or needed and the
people who want or need it are _____. - Answer-identified
A product or service represents good value if the benefit gained from it is greater than
its _____. - Answer-cost
The idea of place in the marketing mix concerns which question? - Answer-Where or
how does the customer buy the product?
A cosmetics manufacturer known for its low-priced offerings decides to create a
premium line of cosmetics products. How might the company market this line to more
discerning customers who are willing to pay for high quality? - Answer-By naming the
ingredients used in production
Building and maintaining relationships with customers is especially important when
_____. - Answer-more and more product choices enter the market
, The marketing information and research section in a marketing plan does which of the
following? - Answer-Discusses key questions that need to be answered and the
information needed to answer them
"When using Google Sites to create a presentation, the presenter should do which of
the following? Select all that apply." - Answer-Ask for feedback from others about how
the presentation looks.
Test the presentation on both computer screens and smartphones.
"True or false: The more successful the plan is, the longer it will take to require a
significant revision." - Answer-False
"Each action in a marketing plan will generate new _____ regarding what works and
what doesn t work, creating opportunities for new analysis and better strategies." -
Answer-market data
The marketing plan acts as a mechanism to _____ other functions and to check for
alignment. - Answer-communicate with
The _____ strategy specifies how a company will get the most benefit from marketing
resources and capabilities. - Answer-marketing
"As the marketing planning process grows and develops, only the _____ remain(s)
unchanged." - Answer-company mission
All of the following would represent an effective marketing objective for a company
EXCEPT: - Answer-Developing an exciting and fresh new marketing campaign
"True or false: When monitoring a marketing campaign after implementation, it is not
imperative for the organization to monitor the entire campaign." - Answer-True
"True or false: When determining a budget for a marketing campaign, the marketing
team s first consideration should be how much its competitors are spending on
marketing." - Answer-False
Which of the following is an advantage of using secondary sources for marketing
research? Select all that apply. - Answer-They are considerably less expensive than
using primary data.
Collecting data from them takes less time than collecting primary data.
"True or false: Generally, focus group interviews tend to be shorter than in-depth
interviews." - Answer-False
"Lauren, a freelance marketing professional, has been hired by a small coffee shop to
retool its marketing campaign. When formulating a plan for her market research, what is
