BCOR 350 TEST QUESTIONS AND
ANSWERS ALL CORRECT
True or false: Qualifying a lead involves confirming that the lead actually has a
recognized need for the offering and the ability to pay for it. - Answer-True
The sales process begins with _____. - Answer-determining where to focus attention
Public relations efforts strive to do all of the following EXCEPT: - Answer-utilize former
journalists to create all press releases
"In the past, marketers relied on _____ far more than they do now." - Answer-Print
media
"To build relationships with potential customers and to discover their needs, marketers
should provide their sales teams with which tools?" - Answer-Product information
"Unlike sales promotions techniques, the goals of trade promotions techniques include
which of the following? Select all that apply." - Answer-Expanding or improving
distribution
Developing in-store merchandizing support
True or false: IMC encourages marketers to think about communication in a way that
looks at each means of communication separately. - Answer-false
"When a contact recognizes that he wants to give serious consideration to the
company's products, all of the following tools can help him understand the product
features and benefits he will enjoy, except: - Answer-web content
A marketing team is trying to measure the success of its paid media choices. This would
involve taking which KPI into account? - Answer-costs per impression
_________________ are individuals, independent of brands, who have developed large
social followings based on their authenticity, expertise and popularity in a subject area
or niche. - Answer-Social Media influencers
Which of the following is the objective of sales promotion? - Answer-All of the above are
correct
ANSWERS ALL CORRECT
True or false: Qualifying a lead involves confirming that the lead actually has a
recognized need for the offering and the ability to pay for it. - Answer-True
The sales process begins with _____. - Answer-determining where to focus attention
Public relations efforts strive to do all of the following EXCEPT: - Answer-utilize former
journalists to create all press releases
"In the past, marketers relied on _____ far more than they do now." - Answer-Print
media
"To build relationships with potential customers and to discover their needs, marketers
should provide their sales teams with which tools?" - Answer-Product information
"Unlike sales promotions techniques, the goals of trade promotions techniques include
which of the following? Select all that apply." - Answer-Expanding or improving
distribution
Developing in-store merchandizing support
True or false: IMC encourages marketers to think about communication in a way that
looks at each means of communication separately. - Answer-false
"When a contact recognizes that he wants to give serious consideration to the
company's products, all of the following tools can help him understand the product
features and benefits he will enjoy, except: - Answer-web content
A marketing team is trying to measure the success of its paid media choices. This would
involve taking which KPI into account? - Answer-costs per impression
_________________ are individuals, independent of brands, who have developed large
social followings based on their authenticity, expertise and popularity in a subject area
or niche. - Answer-Social Media influencers
Which of the following is the objective of sales promotion? - Answer-All of the above are
correct
