TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15

TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,ConsumerdBehaviour:dBuying,dHaving,danddBeing,dCdn.d9ed(Solomon)dChapte
rd1d AndIntroductiondtodConsumerdBehaviour


1) IndstudyingdconsumersdlikedGail,dadcollegedstudent,dmarketersdoftendfindditdusefuldtodlearndtheir
dinterestsdindmusicdordclothing,dhowdtheydspenddtheirdleisuredtime,danddevendtheirdattitudesdaboutd
socialdissues,dtodbedabledtodcategorizedconsumersdaccordingdtodtheirdlifestyles.dThisdsortdofdinform
ationdisdcalled:
A) coredvalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:d B
d


Type:dMC
PagedRef:d2
dSkill:d Application
Objective:d L1-01dConsumerdbehaviourdisdadprocess.


2) Tina,dadsupervisordofddisplaysdfordSearsdCanada,dknowsdthatdattractiveddisplaysdcandgenerate
dadditionaldsalesdofdparticularditems.dFromdadmarketer'sdperspective,dthisdis:
A) adpurchasedissue.
B) adpostdpurchasedissue.
C) merchandisingdcomplexity.
D) adlossdleader.
ANSWER:d A
Type:dMC
PagedRef:d3
dSkill:d Application
Objective:d L1-01dConsumerdbehaviourdisdadprocess.

3) Johndisdthedvicedpresidentdofdmarketingdfordadlocaldtourdguidedcompany.dHedisdconcerneddthat

,dhisdcustomersdarednotdrecommendingdhisdcompanydtodtheirdfriends.dFordJohn,dthisdproblemdisda
:
A) purchasedissue.
B) demographicdproblem.
C) prepurchasedissue.
D) postdpurchasedissue.
dANSWER:d D
Type:dMC
PagedRef:d3
dSkill:d Application
Objective:d L1-01dConsumerdbehaviourdisdadprocess.

, 4) Thedexpandeddviewdofdthedexchangedthatdincludesdthedissuesdthatdinfluencedthedconsumer
dbefore,dduring,danddafterdadpurchasedisdcalled:
A) thedvalue.
B) thedstrategicdfocus.
C) thedpre-selldstrategy.
D) thedconsumptiondprocess.
dANSWER:d D
Type:dMC
PagedRef:d3
dSkill:d Concept
Objective:d L1-01dConsumerdbehaviourdisdadprocess.

5) Gailddecidesdtodtakedadbreakdfromdstudyingdanddgoesdonlinedtodcheckdthingsdout.dShedconnects
dwithdonedofdthedproductddiscussiondgroupsdthatdshedparticipatesdin.dThisdisdandexampledofda:
A) lifestyleddiscussion.
B) branddcompetition.
C) consumptiondcommunity.
D) marketplacedcompetition.
dANSWER:d C
Type:dMC
PagedRef:d2
dSkill:d Application
Objective:d L1-01dConsumerdbehaviourdisdadprocess.


6) Ifdadproductdsucceedsdindsatisfyingdneedsdanddisdpurchaseddoverdanddoverdagain,ditdmostdlikely
dhasdattained:
A) productdseparation.
B) branddloyalty.
C) lifestyledvariation.
D) purchasedconception.
ANSWER:d B
Type:dMC