Marketing 3301 Exam 1 Baylor-White
questions with 100% correct answers
(already passed)
A _____________ is the ultimate user of a good or service - answer consumer
________________ is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at
large. - answer Marketing
The Four Ps are: - answer -price
-product
-promotion
-place
T/F: a decision about one of the Ps affects every other marketing-mix decision - answer true
Example of a service - answer medical examination
The purpose of a government-imposed __________________ is to give domestic competitors an
advantage in the marketplace by making foreign competitors' goods more expensive than domestic
goods. - answer tariffs
Firms that have a triple-bottom-line orientation measure success by their financial successes, how they
contribute to their communities, and how they _________________________. - answer create
sustainable practices
Copyright © 2021 Pearson Education, Inc.
, 2 Chapter 14: Voting and Apportionment
A(n) ________ is a document that describes the marketing environment, outlines the marketing
objectives and strategies, and identifies how the company will implement the strategies. - answer
marketing plan
The three levels of business planning are ________. - answer strategic, functional and operational
The CEO, president, and top executive officers are responsible for ________ in the strategic plan. -
answer defining the firm's purpose
________ is the process of collecting, analyzing, and interpreting data about customers, competitors,
and the business environment to improve marketing effectiveness. - answer market research
T/F: the first step in the market research process is to define the research problem - answer true
Questions marketers should answer first when they are determining their research design - answer
does the info we need already exist?
Information gathered directly from respondents in order to specifically address a question at hand -
answer primary data
________ is the extent to which research actually measures what it was intended to measure. - answer
validity
A marketing offering that fairly and accurately sums up the value that will be realized if the good or
service is purchased - answer value proposition
A marketing offering that fairly and accurately sums up the value that will be realized if the good or
service is purchased is known as the __________. - answer value proposition
Copyright © 2021 Pearson Education, Inc.
questions with 100% correct answers
(already passed)
A _____________ is the ultimate user of a good or service - answer consumer
________________ is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at
large. - answer Marketing
The Four Ps are: - answer -price
-product
-promotion
-place
T/F: a decision about one of the Ps affects every other marketing-mix decision - answer true
Example of a service - answer medical examination
The purpose of a government-imposed __________________ is to give domestic competitors an
advantage in the marketplace by making foreign competitors' goods more expensive than domestic
goods. - answer tariffs
Firms that have a triple-bottom-line orientation measure success by their financial successes, how they
contribute to their communities, and how they _________________________. - answer create
sustainable practices
Copyright © 2021 Pearson Education, Inc.
, 2 Chapter 14: Voting and Apportionment
A(n) ________ is a document that describes the marketing environment, outlines the marketing
objectives and strategies, and identifies how the company will implement the strategies. - answer
marketing plan
The three levels of business planning are ________. - answer strategic, functional and operational
The CEO, president, and top executive officers are responsible for ________ in the strategic plan. -
answer defining the firm's purpose
________ is the process of collecting, analyzing, and interpreting data about customers, competitors,
and the business environment to improve marketing effectiveness. - answer market research
T/F: the first step in the market research process is to define the research problem - answer true
Questions marketers should answer first when they are determining their research design - answer
does the info we need already exist?
Information gathered directly from respondents in order to specifically address a question at hand -
answer primary data
________ is the extent to which research actually measures what it was intended to measure. - answer
validity
A marketing offering that fairly and accurately sums up the value that will be realized if the good or
service is purchased - answer value proposition
A marketing offering that fairly and accurately sums up the value that will be realized if the good or
service is purchased is known as the __________. - answer value proposition
Copyright © 2021 Pearson Education, Inc.
