Google Ads Exam prep ACTUAL Questions
and CORRECT Answers
purchase - CORRECT ANSWER - A brand-manager wants to show the value of his
advertising by demonstrating the return on ad investment whats his marketing objective?
Tara can manage multiple Google My Business listings under one account. - CORRECT
ANSWER - Tara knows Google My Business is a great way to share information and
engage her customers online. But, she's worried because she has multiple locations, and
management of the locations may be too difficult. How does Google My Business simplify the
management of multiple locations for Tara?
An ad must be more than 50% on screen for more than two seconds. - CORRECT
ANSWER - Google Ads follow the Media Rating Council's standards for viewability.
What's required for an ad to be counted as a viewable impression?
Request a mailing of a postcard to each location with a verification code she enters into her
account portal. - CORRECT ANSWER - Sylvia wants to create a My Google Business
account for her 3 retail locations. How can Sylvia verify each location in Google My Business?
Add on the conversion linker to the event tag. - CORRECT ANSWER - Carl is nearly
finished with the conversion tracking setup for his Google ad campaign and is ready to add an
event tag to his existing website. What must Carl do to make sure that the tags are not double
counting?
Add on the conversion linker to the event tag. - CORRECT ANSWER - Carl is nearly
finished with the conversion tracking setup for his Google ad campaign and is ready to add an
event tag to his existing website. What must Carl do to make sure that the tags are not double
counting?
Editorial approval must be received to use the same address twice. - CORRECT
ANSWER - Jared handles marketing for a chain of restaurants that feature high-end bars.
He added a bar and its restaurant as separate locations in his bulk upload, even though they share
an address. Both were disapproved. What caused the disapproval? (Duplicate 2
,Between the head tags of a web page, right after the global site tag. - CORRECT
ANSWER - An advertiser is using a global sitewide tag. Where does the advertiser add a
phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
(Duplicate 2)
Google My Business insights - CORRECT ANSWER - Curtis recently created a Google
My Business Account. He wants to learn how his people are finding his business listing on the
web and how they interacted with his listing. Which Google My Business feature can Curtis use
to accomplish this?
A clickable link to a details page for her business location - CORRECT ANSWER - Sylvia
has four store locations and is considering using location extensions with her Google ads. What
can users see when displaying an ad with location extensions?
Forward phone inquiries to her cell phone - CORRECT ANSWER - Olyana is about to
implement a Google Ads campaign for her online business. She's inserted a phone snippet on her
website to replace her business number with a Google forwarding number. What will this allow
Olyana to do now?
An online-to-offline strategy - CORRECT ANSWER - Sarah is a digital marketing
consultant. With 90% of sales still taking place in a physical location, she knows her clients need
to reach customers across multiple channels. Which type of marketing strategy can Sarah use to
motivate sales to her client's physical locations?
Volume growth of customer referrals - CORRECT ANSWER - What's the best indicator
that a campaign is increasing customer loyalty? (Duplicate 2)
Return on Ad Spend (ROAS) - CORRECT ANSWER - A brand manager wants to create a
marketing objective that aligns with the purchase stage of the customer journey. Which metric
should the brand manager use?
, The distance the customer is from your location - CORRECT ANSWER - By linking a
Google My Business account with a Google Ads account, you're able to create location
extensions. Which type of information can location extensions display to potential customers?
Creative - CORRECT ANSWER - Felix launched a Google Display Ad campaign to drive
sales of tools on his home improvement website. After reviewing sales data from the first week,
Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool
pictures to all of his other ads to try and replicate the success. Which type of channel
optimization is Felix using to drive higher tool sales?
Location extensions provide potential customers with the distance to your business location
along with your ad. - CORRECT ANSWER - Which statement is true about location
extensions?
Pageviews
Subscription sign-ups - CORRECT ANSWER - Measuring conversion actions can help
you better understand how users connect with your brand. Which are two conversion actions you
can measure? (Choose two.)
The attribution report doesn't include phone number clicks conversions. - CORRECT
ANSWER - Sidney is in her Google account, reviewing her campaigns and attribution
reports. She notices that the number of total conversions reported in the attribution report is
different than the number in the campaigns report. What could explain this?
Link her Google Firebird account to her Google Analytics account. - CORRECT
ANSWER - Brenda just released a mobile app for her business and has selected an
attribution partner to integrate with for in-app conversion tracking. What else must she do to
complete the conversion tracking setup?
He values what his coworkers think and encourages them to give their opinions in his marketing
meetings.
He starts his day by looking at how well he's doing on his company's key performance indicators.
- CORRECT ANSWER - Levi's an experienced marketing strategist for a software
and CORRECT Answers
purchase - CORRECT ANSWER - A brand-manager wants to show the value of his
advertising by demonstrating the return on ad investment whats his marketing objective?
Tara can manage multiple Google My Business listings under one account. - CORRECT
ANSWER - Tara knows Google My Business is a great way to share information and
engage her customers online. But, she's worried because she has multiple locations, and
management of the locations may be too difficult. How does Google My Business simplify the
management of multiple locations for Tara?
An ad must be more than 50% on screen for more than two seconds. - CORRECT
ANSWER - Google Ads follow the Media Rating Council's standards for viewability.
What's required for an ad to be counted as a viewable impression?
Request a mailing of a postcard to each location with a verification code she enters into her
account portal. - CORRECT ANSWER - Sylvia wants to create a My Google Business
account for her 3 retail locations. How can Sylvia verify each location in Google My Business?
Add on the conversion linker to the event tag. - CORRECT ANSWER - Carl is nearly
finished with the conversion tracking setup for his Google ad campaign and is ready to add an
event tag to his existing website. What must Carl do to make sure that the tags are not double
counting?
Add on the conversion linker to the event tag. - CORRECT ANSWER - Carl is nearly
finished with the conversion tracking setup for his Google ad campaign and is ready to add an
event tag to his existing website. What must Carl do to make sure that the tags are not double
counting?
Editorial approval must be received to use the same address twice. - CORRECT
ANSWER - Jared handles marketing for a chain of restaurants that feature high-end bars.
He added a bar and its restaurant as separate locations in his bulk upload, even though they share
an address. Both were disapproved. What caused the disapproval? (Duplicate 2
,Between the head tags of a web page, right after the global site tag. - CORRECT
ANSWER - An advertiser is using a global sitewide tag. Where does the advertiser add a
phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
(Duplicate 2)
Google My Business insights - CORRECT ANSWER - Curtis recently created a Google
My Business Account. He wants to learn how his people are finding his business listing on the
web and how they interacted with his listing. Which Google My Business feature can Curtis use
to accomplish this?
A clickable link to a details page for her business location - CORRECT ANSWER - Sylvia
has four store locations and is considering using location extensions with her Google ads. What
can users see when displaying an ad with location extensions?
Forward phone inquiries to her cell phone - CORRECT ANSWER - Olyana is about to
implement a Google Ads campaign for her online business. She's inserted a phone snippet on her
website to replace her business number with a Google forwarding number. What will this allow
Olyana to do now?
An online-to-offline strategy - CORRECT ANSWER - Sarah is a digital marketing
consultant. With 90% of sales still taking place in a physical location, she knows her clients need
to reach customers across multiple channels. Which type of marketing strategy can Sarah use to
motivate sales to her client's physical locations?
Volume growth of customer referrals - CORRECT ANSWER - What's the best indicator
that a campaign is increasing customer loyalty? (Duplicate 2)
Return on Ad Spend (ROAS) - CORRECT ANSWER - A brand manager wants to create a
marketing objective that aligns with the purchase stage of the customer journey. Which metric
should the brand manager use?
, The distance the customer is from your location - CORRECT ANSWER - By linking a
Google My Business account with a Google Ads account, you're able to create location
extensions. Which type of information can location extensions display to potential customers?
Creative - CORRECT ANSWER - Felix launched a Google Display Ad campaign to drive
sales of tools on his home improvement website. After reviewing sales data from the first week,
Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool
pictures to all of his other ads to try and replicate the success. Which type of channel
optimization is Felix using to drive higher tool sales?
Location extensions provide potential customers with the distance to your business location
along with your ad. - CORRECT ANSWER - Which statement is true about location
extensions?
Pageviews
Subscription sign-ups - CORRECT ANSWER - Measuring conversion actions can help
you better understand how users connect with your brand. Which are two conversion actions you
can measure? (Choose two.)
The attribution report doesn't include phone number clicks conversions. - CORRECT
ANSWER - Sidney is in her Google account, reviewing her campaigns and attribution
reports. She notices that the number of total conversions reported in the attribution report is
different than the number in the campaigns report. What could explain this?
Link her Google Firebird account to her Google Analytics account. - CORRECT
ANSWER - Brenda just released a mobile app for her business and has selected an
attribution partner to integrate with for in-app conversion tracking. What else must she do to
complete the conversion tracking setup?
He values what his coworkers think and encourages them to give their opinions in his marketing
meetings.
He starts his day by looking at how well he's doing on his company's key performance indicators.
- CORRECT ANSWER - Levi's an experienced marketing strategist for a software
