Google Ads Training UPDATED Questions
and CORRECT Answers
Your boss liked your suggestion of tracking conversion rate and wants you to recommend a
portfolio of metrics to track the company's ability to increase sales. Which metrics would you
recommend? - CORRECT ANSWER - Conversions, Conversion rate, cost per acquisition
Which of the following are examples of GoogleAds ad formats?
1. An ad with text and a clickable link that shows on Google Search results
2. An image ad that shows on a fashion blog site
3. A video ad that shows before a YouTube video - CORRECT ANSWER - All three are
examples
What is Google Network? - CORRECT ANSWER - Google Network is made up of two
networks: search and display. They are the places where your Google Ads can appear
Where can GoogleAds appear? - CORRECT ANSWER - Google sites, partner sites, and
other placements like mobile phone apps
Why might Kai the handyman prefer Google Search Network? - CORRECT ANSWER -
He likes how the network makes it easy for people to find him and it displays ads across many
sites and platforms
Karine the handbag designer might prefer Google Display Network. Why? - CORRECT
ANSWER - She can showcase pictures of her product in media formats on sites like
YouTube, Google sites, Blogger, and Gmail, etc.
How are the Search Network and the Display Network distinguished? - CORRECT
ANSWER - Each are distinguished by the types of sites on which your customers can see
your ads.
,What are keywords? - CORRECT ANSWER - A keyword is the words and/or phrases
someone uses to search on Google
On Search Network where might your ads appear? - CORRECT ANSWER - Google
Search, Google Shopping, Google Maps and Google Play.
In addition, search sites that partner with Google
Where might your ads appear on the Display Network? - CORRECT ANSWER - Google
sites like YouTube, Blogger, and Gmail.
In addition, partnering websites across the internet
What is the purpose of Ad formats on Google Network? - CORRECT ANSWER - They let
you choose how to communicate your business to your audience.
Types of Ad formats? - CORRECT ANSWER - Text ads, ads with extensions, responsive
ads, shopping ads, image ads, video ads, app promotion ads, call-only ads, rich media ads
What are Text ads? - CORRECT ANSWER - The most common kind of Search ad
includes a descriptive headline, website URL, and descriptive text like a call to action
Where do text ads show? - CORRECT ANSWER - Search Network, Search Partners
What are Ads with extensions - CORRECT ANSWER - Ad extensions provide additional
information to your text ad, such as your buiness's address or phone number
Where do ad extensions show? - CORRECT ANSWER - Search Network, Display
Network (depending on the extension)
, What are responsive ads? - CORRECT ANSWER - The Display Network offers ads that
adjust to match the pages and apps that show them. Viewers are more likely to see these ads
because they blend in with the content the viewers came for.
Where do responsive ads show? - CORRECT ANSWER - Display Network
What are shopping ads? - CORRECT ANSWER - In addition to an image, Shopping ads
contain product and pricing information so users get a strong sense of the product you're selling
before clicking your ad.
Purpose of shopping ads? - CORRECT ANSWER - They are ideal if you're managing a
large inventory of products
Where do shopping ads show? - CORRECT ANSWER - Google Shopping, Google
Search, Google Search Partner websites, including Youtube and image search in some countries
Purpose of responsive ads? - CORRECT ANSWER - Responsive ads can go a long way to
help build awareness, influence consideration, and drive action
What are image ads? - CORRECT ANSWER - Image ads capture people's attention as
they browse websites in the Google Display Network
Where do image ads show? - CORRECT ANSWER - Search Network and Display
Network
(Image ads show on search partner networks but not the Google Search Network)
What are video ads? - CORRECT ANSWER - A standalone video ad or a video ad that run
inside another streaming video
Where do video ads show? - CORRECT ANSWER - Search Network and Display
Network (Video ads show on search partner networks, but not the Google Search Network)
and CORRECT Answers
Your boss liked your suggestion of tracking conversion rate and wants you to recommend a
portfolio of metrics to track the company's ability to increase sales. Which metrics would you
recommend? - CORRECT ANSWER - Conversions, Conversion rate, cost per acquisition
Which of the following are examples of GoogleAds ad formats?
1. An ad with text and a clickable link that shows on Google Search results
2. An image ad that shows on a fashion blog site
3. A video ad that shows before a YouTube video - CORRECT ANSWER - All three are
examples
What is Google Network? - CORRECT ANSWER - Google Network is made up of two
networks: search and display. They are the places where your Google Ads can appear
Where can GoogleAds appear? - CORRECT ANSWER - Google sites, partner sites, and
other placements like mobile phone apps
Why might Kai the handyman prefer Google Search Network? - CORRECT ANSWER -
He likes how the network makes it easy for people to find him and it displays ads across many
sites and platforms
Karine the handbag designer might prefer Google Display Network. Why? - CORRECT
ANSWER - She can showcase pictures of her product in media formats on sites like
YouTube, Google sites, Blogger, and Gmail, etc.
How are the Search Network and the Display Network distinguished? - CORRECT
ANSWER - Each are distinguished by the types of sites on which your customers can see
your ads.
,What are keywords? - CORRECT ANSWER - A keyword is the words and/or phrases
someone uses to search on Google
On Search Network where might your ads appear? - CORRECT ANSWER - Google
Search, Google Shopping, Google Maps and Google Play.
In addition, search sites that partner with Google
Where might your ads appear on the Display Network? - CORRECT ANSWER - Google
sites like YouTube, Blogger, and Gmail.
In addition, partnering websites across the internet
What is the purpose of Ad formats on Google Network? - CORRECT ANSWER - They let
you choose how to communicate your business to your audience.
Types of Ad formats? - CORRECT ANSWER - Text ads, ads with extensions, responsive
ads, shopping ads, image ads, video ads, app promotion ads, call-only ads, rich media ads
What are Text ads? - CORRECT ANSWER - The most common kind of Search ad
includes a descriptive headline, website URL, and descriptive text like a call to action
Where do text ads show? - CORRECT ANSWER - Search Network, Search Partners
What are Ads with extensions - CORRECT ANSWER - Ad extensions provide additional
information to your text ad, such as your buiness's address or phone number
Where do ad extensions show? - CORRECT ANSWER - Search Network, Display
Network (depending on the extension)
, What are responsive ads? - CORRECT ANSWER - The Display Network offers ads that
adjust to match the pages and apps that show them. Viewers are more likely to see these ads
because they blend in with the content the viewers came for.
Where do responsive ads show? - CORRECT ANSWER - Display Network
What are shopping ads? - CORRECT ANSWER - In addition to an image, Shopping ads
contain product and pricing information so users get a strong sense of the product you're selling
before clicking your ad.
Purpose of shopping ads? - CORRECT ANSWER - They are ideal if you're managing a
large inventory of products
Where do shopping ads show? - CORRECT ANSWER - Google Shopping, Google
Search, Google Search Partner websites, including Youtube and image search in some countries
Purpose of responsive ads? - CORRECT ANSWER - Responsive ads can go a long way to
help build awareness, influence consideration, and drive action
What are image ads? - CORRECT ANSWER - Image ads capture people's attention as
they browse websites in the Google Display Network
Where do image ads show? - CORRECT ANSWER - Search Network and Display
Network
(Image ads show on search partner networks but not the Google Search Network)
What are video ads? - CORRECT ANSWER - A standalone video ad or a video ad that run
inside another streaming video
Where do video ads show? - CORRECT ANSWER - Search Network and Display
Network (Video ads show on search partner networks, but not the Google Search Network)
