MARK 4650 Google Ads UPDATED
Questions and CORRECT Answers
Drive Sales - CORRECT ANSWER - Grow online, in-app, in-person, and over-the-phone
sales.
Get leads - CORRECT ANSWER - Boost conversions by encouraging people to take
action.
Increase website visits - CORRECT ANSWER - Get the right people to visit your website.
Influence consideration - CORRECT ANSWER - Encourage people to explore your
products and services.
Build awareness - CORRECT ANSWER - Reach a broad audience and maximize
exposure.
Promote your app - CORRECT ANSWER - Increase installs and interactions with your
app.
Google Ads is built around three principles: - CORRECT ANSWER - relevance, control,
and results
What is Relevance? - CORRECT ANSWER - Google Ads helps you connect with the right
people, at the right time, with the right message. Your ads can appear on Google Search,
YouTube, and more, just when someone is looking for products or services like yours. You can
also customize options, such as keywords and location, to get in front of the most relevant
customers.
Control - CORRECT ANSWER - Google Ads gives you complete control over your
budget. You choose how much to spend per month, per day, and per ad. Based on your settings,
,Google Ads uses a lightning-fast auction to determine which ad to show. If you want to change
your strategy, you can easily adjust your ad, modify your budget, or pause and restart a
campaign.
Pay only for _________, like clicks to your website or calls to your business. - CORRECT
ANSWER - results
Results: Our measurement tools make it ________ to see how your site, apps, and ads are
performing. - CORRECT ANSWER - easy
Results: Plus, ______________________ lets you create, manage, and optimize your campaigns
so you can get the most out of your investment. - CORRECT ANSWER - smart
technology
With Google Ads, you can connect with people finding answers on Search, watching videos on
YouTube, discovering apps on Google Play, and more. You choose where customers might see
your ads when you - CORRECT ANSWER - select your campaign type.
In this module, you'll learn how to use Google Ads campaigns to - CORRECT ANSWER -
achieve your business objectives.
Advertising with Google Ads starts with creating a campaign based on your _______________.
Each campaign type determines where your ads appear and the format in which those ads are
displayed. - CORRECT ANSWER - business objectives
Look at how different campaign types — can support your business objectives. - CORRECT
ANSWER - Search, Display, Video, Shopping, and App
Search ads appear next to Google search results and on other Google partner sites, like
__________ when people look for businesses like yours. - CORRECT ANSWER -
YouTube
, With a Search campaign, you can make sure potential customers - CORRECT ANSWER -
notice your brand, consider your products, and take action.
With more than 870 hotels across the U.S., Mexico, and Canada, La Quinta Inns & Suites knew
it was crucial to drive early consideration and re-engage with travelers throughout their trip
research.
The brand used data from their customer loyalty program to target Google Search ads and create
a strategy to bid on users differently at various stages of the purchase journey, while also driving
down their cost-per-booking. These newly implemented audience and bidding strategies drove an
83% increase in bookings as compared with previous years, and now drive 32% of La Quinta's
paid hotel bookings through Google. - CORRECT ANSWER -
Google Display ads can appear across a network of more than two million sites and apps,
reaching _____ of people on the internet. Your ads get matched to content related to your
business or to your customers' interests. - CORRECT ANSWER - 90%
Trivago, a hotel search platform, used Smart Display campaigns to help travelers around the
world find hotel rooms that meet their travel needs. Their primary goal was to increase bookings
while maintaining steady costs. The travel brand provided headlines, descriptions of its hotel
listings, and images of destinations. Google Ads did the rest — creating over 25,000 tailored ads
and showing them to travelers shopping for hotel deals.
As a result, Trivago drove 36% more conversions at the same cost-per-booking, compared with
similar Display campaigns. The brand now uses Smart Display campaigns across markets in
Europe, Asia, and North America. - CORRECT ANSWER -
Use a __________________ to increase exposure and reach audiences with specific interests
across the web. - CORRECT ANSWER - Display campaign
With Video ads, you can reach the right audience at
_____________________________________________. Show your ads on their own or within
other streaming video content on YouTube and across Google's network of websites and apps.
Only pay when people choose to watch your ad. - CORRECT ANSWER - scale and
capture their attention.
Questions and CORRECT Answers
Drive Sales - CORRECT ANSWER - Grow online, in-app, in-person, and over-the-phone
sales.
Get leads - CORRECT ANSWER - Boost conversions by encouraging people to take
action.
Increase website visits - CORRECT ANSWER - Get the right people to visit your website.
Influence consideration - CORRECT ANSWER - Encourage people to explore your
products and services.
Build awareness - CORRECT ANSWER - Reach a broad audience and maximize
exposure.
Promote your app - CORRECT ANSWER - Increase installs and interactions with your
app.
Google Ads is built around three principles: - CORRECT ANSWER - relevance, control,
and results
What is Relevance? - CORRECT ANSWER - Google Ads helps you connect with the right
people, at the right time, with the right message. Your ads can appear on Google Search,
YouTube, and more, just when someone is looking for products or services like yours. You can
also customize options, such as keywords and location, to get in front of the most relevant
customers.
Control - CORRECT ANSWER - Google Ads gives you complete control over your
budget. You choose how much to spend per month, per day, and per ad. Based on your settings,
,Google Ads uses a lightning-fast auction to determine which ad to show. If you want to change
your strategy, you can easily adjust your ad, modify your budget, or pause and restart a
campaign.
Pay only for _________, like clicks to your website or calls to your business. - CORRECT
ANSWER - results
Results: Our measurement tools make it ________ to see how your site, apps, and ads are
performing. - CORRECT ANSWER - easy
Results: Plus, ______________________ lets you create, manage, and optimize your campaigns
so you can get the most out of your investment. - CORRECT ANSWER - smart
technology
With Google Ads, you can connect with people finding answers on Search, watching videos on
YouTube, discovering apps on Google Play, and more. You choose where customers might see
your ads when you - CORRECT ANSWER - select your campaign type.
In this module, you'll learn how to use Google Ads campaigns to - CORRECT ANSWER -
achieve your business objectives.
Advertising with Google Ads starts with creating a campaign based on your _______________.
Each campaign type determines where your ads appear and the format in which those ads are
displayed. - CORRECT ANSWER - business objectives
Look at how different campaign types — can support your business objectives. - CORRECT
ANSWER - Search, Display, Video, Shopping, and App
Search ads appear next to Google search results and on other Google partner sites, like
__________ when people look for businesses like yours. - CORRECT ANSWER -
YouTube
, With a Search campaign, you can make sure potential customers - CORRECT ANSWER -
notice your brand, consider your products, and take action.
With more than 870 hotels across the U.S., Mexico, and Canada, La Quinta Inns & Suites knew
it was crucial to drive early consideration and re-engage with travelers throughout their trip
research.
The brand used data from their customer loyalty program to target Google Search ads and create
a strategy to bid on users differently at various stages of the purchase journey, while also driving
down their cost-per-booking. These newly implemented audience and bidding strategies drove an
83% increase in bookings as compared with previous years, and now drive 32% of La Quinta's
paid hotel bookings through Google. - CORRECT ANSWER -
Google Display ads can appear across a network of more than two million sites and apps,
reaching _____ of people on the internet. Your ads get matched to content related to your
business or to your customers' interests. - CORRECT ANSWER - 90%
Trivago, a hotel search platform, used Smart Display campaigns to help travelers around the
world find hotel rooms that meet their travel needs. Their primary goal was to increase bookings
while maintaining steady costs. The travel brand provided headlines, descriptions of its hotel
listings, and images of destinations. Google Ads did the rest — creating over 25,000 tailored ads
and showing them to travelers shopping for hotel deals.
As a result, Trivago drove 36% more conversions at the same cost-per-booking, compared with
similar Display campaigns. The brand now uses Smart Display campaigns across markets in
Europe, Asia, and North America. - CORRECT ANSWER -
Use a __________________ to increase exposure and reach audiences with specific interests
across the web. - CORRECT ANSWER - Display campaign
With Video ads, you can reach the right audience at
_____________________________________________. Show your ads on their own or within
other streaming video content on YouTube and across Google's network of websites and apps.
Only pay when people choose to watch your ad. - CORRECT ANSWER - scale and
capture their attention.
