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Samenvatting Marketing SV

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Uploaded on
02-01-2025
Written in
2024/2025

Marketing samenvatting, alles staat er op, ik moet mijn documenten één per één invoegen omdat ze elk een andere word document zijn, maar de prijs is 15euro voor de hele samenvatting.

Institution
Arteveldehogeschool (Artevelde)
Course
Marketing

Content preview

SV MARKETING H5 MARKTSEGMENTATIE, DOELGROEPBEPALING &
POSITIONERING



Waar en hoe gaat de onderneming concurreren?




Hoe: hoe staan we tegenover de concurrent? Welk aanbod…


MARKETINGSTRATEGIE EN MARKETINGMIX
Doel = sterke, winstgevende klantrelaties opbouwen.

Marketingstrategie = de weg waarlangs het bedrijf hoopt die winstgevende relaties tot
stand te brengen.

Via marktsegmentatie, doelgroep keuze of targeting en positionering (STP) besluit
het bedrijf welke klanten het wil bedienen en hoe.

Met dit als uitgangspunt ontwerpt het bedrijf een marketingmix van factoren waarop
het grip heeft: 4 P’s




1

, 2
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Institution
Arteveldehogeschool (Artevelde)
Study
Bachelor Bedrijfsmanagement
Course
Marketing

Document information

Uploaded on
January 2, 2025
Number of pages
11
Written in
2024/2025
Type
SUMMARY

Subjects

  • marketing sv h5 marktsegmentatie
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Samenvatting Marketing alles 2024-2025
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