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(Mass) News Media - ✔✔technology that allows individuals to
communicate efficiently with a large group and over distances
According to the survey, all students collective got the majority of their
information from the - ✔✔internet
According to the survey, __ was the second most popular media news
source - ✔✔television
According to the survey, __ was the least popular media source to collect
news - ✔✔newspapers
According to the survey, __ preferred internet over any other media source
- ✔✔democratic, republicans, and independents
In political science, we are primarily concerned with information media
because - ✔✔it informs us as citizens
How do candidates & politicians use the media? - ✔✔Image building
through media
Controlled media - ✔✔candidates control the content of the message
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,types of advertisements - ✔✔-positive (acclaim)
-negative (attacks)
-defenses
Positive (acclaim) ads - ✔✔-self-praise; "I will improve education," "I will
work for a prescription drug benefit."
-Not trashing an opponent but praising yourself
Negative (attack) ads - ✔✔-criticism of opponent
-"My opponent opposes tax cuts for Americans
Defense ads - ✔✔responses to attacks
Negative ads - ✔✔focus on the opponent
reason to vote against
History of Ads: - ✔✔-1st presidential ads were aired in 1952; Eisenhower
-Early days: sold candidates like products; jingles & cartoons
-Daisy Girl Ad started attack advertising
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,-After years of attack ads, Congress tried to limit them with Bipartisan
Campaign Reform Act of 2002
-Didn't really work-other groups stepped up the efforts
What do you do if you're attacked - ✔✔Counterattack on the same issue-
red phone ad from 2008
Why do candidates attack, especially since we are generally against
negativity? - ✔✔-Out of fear; more attacks in a close race
-Because they work; they tend to be remembered better
Uncontrolled media - ✔✔candidates have less control over the content
(Trump relied heavily on this)
Debates - ✔✔-First debate in the presidential general election was in 1960
with Nixon vs Kennedy. The next ones weren't held until 1976, and we had
at least one every presidential election
Debates - ✔✔tend to be more positive than negative, but that trend has not
been as evident in the most recent presidential election
Horse-race coverage - ✔✔not as much about substance
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, Tells who is winning and who is losing
Pack journalism - ✔✔normally you get the same kind of info
style over substance - ✔✔how you present yourself
anything is newsworthy mentality - ✔✔anything is subject to news-cover,
there were things that the press shouldn't cover but now they do
Characteristics of media coverage of politics - ✔✔-Horse-race coverage
-Issueless
-Pack journalism
-Style over substance
-Anything is newsworthy mentality
-Interpretative
-Negative
Fake news - ✔✔referred to as the world of alternative facts
Fake news ("world of alternative facts") refers to - ✔✔false information or
propaganda published under the guise of being authentic news.
Fake news websites and channels push their fake news content in an
attempt to - ✔✔mislead consumers of the content and spread
misinformation via social networks and word-of-mouth
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