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public opinion - ✔✔The collected attitudes of citizens on a given issue or
question.
political socialization - ✔✔A complex process through which individuals
become aware of politics, learn political facts, and form political values.
generational effects - ✔✔Specific age group uniquely affected by a set of
historical events.
EX: Vietnam, Great Depression
life cycle effects - ✔✔Political views are influenced by maturation (views
that change as we get older); as we're young we're more liberal and as we
get older we mature and become more conservative.
period effects - ✔✔Historical events affect opinions (end of cold war
caused everyone to want to spend less on defense).
the statistical theory of sampling - ✔✔A sample of individuals selected by
chance from any population is representative of that population.
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, push polls - ✔✔Poses as a survey designed to implant negative information
about an opponent in voters' minds.
exit polls - ✔✔Polling after individuals vote in an election poll.
likely voters - ✔✔Age eligible voters only show for about 50%.
bandwagon - ✔✔A poll showing a particular candidate moving up or
surging ahead and you vote for him because you see that.
undergo effect - ✔✔You vote for someone who seems like they don't have
a chance.
liberal - ✔✔Favoring reform, open to new ideas, and tolerant of the ideas
and behavior of others; not bound by traditional thinking; broad-minded.
conservative - ✔✔Favoring traditional views and values; tending to oppose
change.
populist - ✔✔A supporter of the rights and power of the people.
libertarian - ✔✔One who advocates maximizing individual rights and
minimizing the role of the state.
sampling error - ✔✔A measuring of the accuracy of a public opinion poll;
mainly a function of sample size and usually expressed in percentage
terms.
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