Salesforce Marketing Cloud Email Marketing Specialist
Certification
What are the 4 ways to segment subscribers? - -Groups
Measures
Data Filters
SQL Activities
What are Groups? - -A subset of a list
What are the 4 types of Groups? - -Attribute Based
Random (Automatically generated)
Interval-Based ("include every third subscriber")
Data filtered
What are measures? - -A unit of subscriber behavior that you define in Email Studio
What are data filters? - -Similar to a group, but can be applied to Lists or Data
Extensions and can include and/or statements.
What is the data source for a List data filter? - -Profile Attributes
What is the data source for a Data Extension data filter? - -The Data Extension
What is a Query Activity? - -An activity that retrieves data extension or data view
information, then includes that information in a data extension
,Salesforce Marketing Cloud Email Marketing Specialist
Certification
What are 2 uses for a Query Activity? - -Pull and combine data from multiple data
extensions
Retrieve up to six months' data from any table
Where is a Query Activity executed? - -Automation Studio
How long will a Query Activity execute a SQL query before failing? - -30 minutes
What is a Personalization String? - -A tag that inserts attributes from your account
into email
Where can Personalization Strings be placed in an email? - -Subject Line
Content Box
What are the 3 ways to use Personalization Strings? - -To include data about the
email (%%xtmonth%%)
To include data about the recipient
(%%emailaddr%%)
To include data about the sender
(%%replyname%%)
What is Dynamic Content? - -Content that displays in a content box according to
rules that you define
, Salesforce Marketing Cloud Email Marketing Specialist
Certification
What data are Dynamic Content rules based on? - -Subscriber Profile Attributes
Data Extension data
What are the 4 elements of a Dynamic Content rule? - -The attribute (state)
The operator (equals)
The attribute values (Indiana)
Content to be displayed for selected values
How can you improve declining engagement? - -Utilize dynamic content
Consider the stage of the customer journey and communicate accordingly
Creating a Cart Abandonment email campaign (if a retailer)
Ensure that your emails render on mobile
Consider channels beyond email (SMS, Mobile Push, etc.)
What are the requirements of the CAN-SPAM Act? - -Identify sender in the header
Use a subject line that accurately represents email
Identify the message as advertisement
(unless you have opt-in from the subscriber)
Include physical mailing address
Certification
What are the 4 ways to segment subscribers? - -Groups
Measures
Data Filters
SQL Activities
What are Groups? - -A subset of a list
What are the 4 types of Groups? - -Attribute Based
Random (Automatically generated)
Interval-Based ("include every third subscriber")
Data filtered
What are measures? - -A unit of subscriber behavior that you define in Email Studio
What are data filters? - -Similar to a group, but can be applied to Lists or Data
Extensions and can include and/or statements.
What is the data source for a List data filter? - -Profile Attributes
What is the data source for a Data Extension data filter? - -The Data Extension
What is a Query Activity? - -An activity that retrieves data extension or data view
information, then includes that information in a data extension
,Salesforce Marketing Cloud Email Marketing Specialist
Certification
What are 2 uses for a Query Activity? - -Pull and combine data from multiple data
extensions
Retrieve up to six months' data from any table
Where is a Query Activity executed? - -Automation Studio
How long will a Query Activity execute a SQL query before failing? - -30 minutes
What is a Personalization String? - -A tag that inserts attributes from your account
into email
Where can Personalization Strings be placed in an email? - -Subject Line
Content Box
What are the 3 ways to use Personalization Strings? - -To include data about the
email (%%xtmonth%%)
To include data about the recipient
(%%emailaddr%%)
To include data about the sender
(%%replyname%%)
What is Dynamic Content? - -Content that displays in a content box according to
rules that you define
, Salesforce Marketing Cloud Email Marketing Specialist
Certification
What data are Dynamic Content rules based on? - -Subscriber Profile Attributes
Data Extension data
What are the 4 elements of a Dynamic Content rule? - -The attribute (state)
The operator (equals)
The attribute values (Indiana)
Content to be displayed for selected values
How can you improve declining engagement? - -Utilize dynamic content
Consider the stage of the customer journey and communicate accordingly
Creating a Cart Abandonment email campaign (if a retailer)
Ensure that your emails render on mobile
Consider channels beyond email (SMS, Mobile Push, etc.)
What are the requirements of the CAN-SPAM Act? - -Identify sender in the header
Use a subject line that accurately represents email
Identify the message as advertisement
(unless you have opt-in from the subscriber)
Include physical mailing address
