Data Cloud Consultant Exam Questions with Answers
Which of these fields directly impact matching during the unification process? Choose
three.
- Party Identification Id (PK)
- Party Identification Type
- Identification Name
- Identification Number - -Party Identification Type
Identification Name
Identification Number
For anonymous profiles to be counted correctly, set the value of the Is Anonymous field
to_.
1
2
3- -1
Which three match rules are available to link multiple records into a unified customer
profile?
- Exact Device and Name
- Exact org ID
- Exact name and email
- Exact email
- Exact phone number - -Exact name and email
Exact email
Exact phone number
Which match rule allows you to unify records based on an external loyalty ID?
,Data Cloud Consultant Exam Questions with Answers
- Exact email
- Exact party ID
- Exact org ID
- Exact loyalty ID - -Exact party ID
What reconciliation rule is defined by default when selecting profile attributes in the
Unified Individual?
- Last updated
- Source sequence
- Most occurring
- Oldest record - -Last updated
Which of the following are true of match rules? Choose three.
- They establish criteria for relating source Individual records to each other.
- They produce a record called Unified Individual.
- They make use of most standard and custom attributes mapped to the data model.
- They can only be used with standard attributes mapped to the data model. - -They
establish criteria for relating source Individual records to each other.
They produce a record called Unified Individual.
They can only be used with standard attributes mapped to the data model.
When using match rules with Individual Attributes and contact points, you risk creating
combinations of records when the same contact point (such as a shared business phone
number) is used across several individuals.
What should you do to prevent this from happening?
,Data Cloud Consultant Exam Questions with Answers
- Include many attributes and contact points.
- Avoid using match rules with Individual Attributes and contact points, since this is not a
recommended practice.
- Set up match rules with a single connected contact point.
- Ensure names are included into the rules. - -Ensure names are included into the
rules.
After the Identity Resolution process completes, what should you examine to validate the
Identity Resolution ruleset outcome?
- Last Modified Date attribute
- Bi-directional ruleset
- Resolution Summary
- Known Unified Profiles figure - -- Resolution Summary
Which of the following represents the correct order of the steps of the Identity Resolution
process?
- Profile data across data sources, configure match rules, configure reconciliation rules,
validate results
- Configure match rules, configure reconciliation rules, validate results, profile data across
data source
- Configure match rules, validate results, configure reconciliation rules, profile data across
data sources
- Configure reconciliation rules, configure match rules, profile data across data sources,
validate results - -Profile data across data sources, configure match rules, configure
reconciliation rules, validate results
, Data Cloud Consultant Exam Questions with Answers
The unification process recognizes and matches data belonging to individual humans.
Which of the following is the end result of this process?
- The matched data appears as records mapped to Individual Data Model Objects (DMO).
- This data produces a map allowing your organization to pinpoint all its customers'
locations.
- This data produces a map allowing your organization to pinpoint all its customers'
locations at any given point in time.
- The matched data creates within Marketing Cloud a separate object for each piece of data
from customers. - -The matched data appears as records mapped to Individual Data
Model Objects (DMO).
Which of the following are true of anonymous profiles? Choose two.
- Once at least one known individual profile is matched with an anonymous record, that
record will be marked as known going forward.
- For anonymous profiles to be counted correctly, the value of the Is Anonymous field must
be set to 0.
- They're excluded from the known profile utilization consumption. - -For anonymous
profiles to be counted correctly, the value of the Is Anonymous field must be set to 0
A benefit of a unified profile is that all contact points associated with the individual and
complete lineage is retained within Data Cloud.
True
False - -True
Which type of data model is ideal for ingesting into Data Cloud?
- Fragmented Data Model
Which of these fields directly impact matching during the unification process? Choose
three.
- Party Identification Id (PK)
- Party Identification Type
- Identification Name
- Identification Number - -Party Identification Type
Identification Name
Identification Number
For anonymous profiles to be counted correctly, set the value of the Is Anonymous field
to_.
1
2
3- -1
Which three match rules are available to link multiple records into a unified customer
profile?
- Exact Device and Name
- Exact org ID
- Exact name and email
- Exact email
- Exact phone number - -Exact name and email
Exact email
Exact phone number
Which match rule allows you to unify records based on an external loyalty ID?
,Data Cloud Consultant Exam Questions with Answers
- Exact email
- Exact party ID
- Exact org ID
- Exact loyalty ID - -Exact party ID
What reconciliation rule is defined by default when selecting profile attributes in the
Unified Individual?
- Last updated
- Source sequence
- Most occurring
- Oldest record - -Last updated
Which of the following are true of match rules? Choose three.
- They establish criteria for relating source Individual records to each other.
- They produce a record called Unified Individual.
- They make use of most standard and custom attributes mapped to the data model.
- They can only be used with standard attributes mapped to the data model. - -They
establish criteria for relating source Individual records to each other.
They produce a record called Unified Individual.
They can only be used with standard attributes mapped to the data model.
When using match rules with Individual Attributes and contact points, you risk creating
combinations of records when the same contact point (such as a shared business phone
number) is used across several individuals.
What should you do to prevent this from happening?
,Data Cloud Consultant Exam Questions with Answers
- Include many attributes and contact points.
- Avoid using match rules with Individual Attributes and contact points, since this is not a
recommended practice.
- Set up match rules with a single connected contact point.
- Ensure names are included into the rules. - -Ensure names are included into the
rules.
After the Identity Resolution process completes, what should you examine to validate the
Identity Resolution ruleset outcome?
- Last Modified Date attribute
- Bi-directional ruleset
- Resolution Summary
- Known Unified Profiles figure - -- Resolution Summary
Which of the following represents the correct order of the steps of the Identity Resolution
process?
- Profile data across data sources, configure match rules, configure reconciliation rules,
validate results
- Configure match rules, configure reconciliation rules, validate results, profile data across
data source
- Configure match rules, validate results, configure reconciliation rules, profile data across
data sources
- Configure reconciliation rules, configure match rules, profile data across data sources,
validate results - -Profile data across data sources, configure match rules, configure
reconciliation rules, validate results
, Data Cloud Consultant Exam Questions with Answers
The unification process recognizes and matches data belonging to individual humans.
Which of the following is the end result of this process?
- The matched data appears as records mapped to Individual Data Model Objects (DMO).
- This data produces a map allowing your organization to pinpoint all its customers'
locations.
- This data produces a map allowing your organization to pinpoint all its customers'
locations at any given point in time.
- The matched data creates within Marketing Cloud a separate object for each piece of data
from customers. - -The matched data appears as records mapped to Individual Data
Model Objects (DMO).
Which of the following are true of anonymous profiles? Choose two.
- Once at least one known individual profile is matched with an anonymous record, that
record will be marked as known going forward.
- For anonymous profiles to be counted correctly, the value of the Is Anonymous field must
be set to 0.
- They're excluded from the known profile utilization consumption. - -For anonymous
profiles to be counted correctly, the value of the Is Anonymous field must be set to 0
A benefit of a unified profile is that all contact points associated with the individual and
complete lineage is retained within Data Cloud.
True
False - -True
Which type of data model is ideal for ingesting into Data Cloud?
- Fragmented Data Model
