Preparation
Reading:
● https://marketinginsidergroup.com/strategy/what-is-marketing/
● https://elementthree.com/blog/marketing-mix-breaking-down-the
-4-ps-of-marketing/
● https://learn.g2.com/market-segmentation
● https://www.wordstream.com/blog/ws/2016/04/27/value-propositi
on-examples
THE WONDERFUL WORLD OF MARKETING
How would you define marketing and how has your perception of it changed?
Can you think of a marketing campaign that significantly influenced your purchasing
decision or brand perception? What made it effective?
Marketing
Marketing is the process of creating awareness and interest in your company’s product
or service
Marketing
Create a mutually beneficial relationship between a business and the customer
Marketing
● Messaging
● Pricing
● Design
● Advertising
, ● Distribution
● Support
WHAT IS MARKETED?
● Goods
● Services
● Experiences
● Events
● Persons
● Places
● Ideas
● Information
All-Time Marketing Flops
, 4 P’s of Marketing
Design is not just what it looks and feels like. Design is how it works
-Steve Jobs
Important aspects to design
● Is it usable?
● How does it look and feel?
● Does it solve a problem?
● Will it last?
● Is it worth the price?
● Does it connect with the target market?
Reading:
● https://marketinginsidergroup.com/strategy/what-is-marketing/
● https://elementthree.com/blog/marketing-mix-breaking-down-the
-4-ps-of-marketing/
● https://learn.g2.com/market-segmentation
● https://www.wordstream.com/blog/ws/2016/04/27/value-propositi
on-examples
THE WONDERFUL WORLD OF MARKETING
How would you define marketing and how has your perception of it changed?
Can you think of a marketing campaign that significantly influenced your purchasing
decision or brand perception? What made it effective?
Marketing
Marketing is the process of creating awareness and interest in your company’s product
or service
Marketing
Create a mutually beneficial relationship between a business and the customer
Marketing
● Messaging
● Pricing
● Design
● Advertising
, ● Distribution
● Support
WHAT IS MARKETED?
● Goods
● Services
● Experiences
● Events
● Persons
● Places
● Ideas
● Information
All-Time Marketing Flops
, 4 P’s of Marketing
Design is not just what it looks and feels like. Design is how it works
-Steve Jobs
Important aspects to design
● Is it usable?
● How does it look and feel?
● Does it solve a problem?
● Will it last?
● Is it worth the price?
● Does it connect with the target market?
